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In 2006, the German fashion brand Montblanc ushered in its 100th birthday. Since January 1st, more than 200 Montblanc stores around the world have been celebrating, including more than 70 stores in 41 cities in China.
For a century, Montblanc has been known for producing beautifully crafted, high-quality writing instruments. At the same time, as a diversified international high-end brand, Montblanc's product range also includes men's fashion accessories such as luxury watches, high-quality leather goods and glasses. Today, Montblanc has become a manufacturer of quality products for men who are looking for high quality design, traditional style and craftsmanship.
The French "Le Figaro" recently introduced the brand in detail.
The highest representative of the pen world
In 1906, German businessmen Klaus Johannes Foss and Christian Lawson, with the help of millionaire William Zambo, opened a simple pen company called "Little Red Riding Hood". At that time, in Hamburg, they did not expect their products to enter the boutique window of New York in the future. In 1908, the company launched the world's first high-quality safety pen, named "red and black", the pen cap will not flow a little ink, its quality has been recognized by everyone. In 1909, the company changed its name to Montblanc and registered it as an official trademark. This shows that Montblanc's founders hope that their products will become the world of writing tools like Mont Blanc in Europe. The highest representative.
In 1913, the White Hexagon Star logo appeared for the first time on the cap of the Montblanc fountain pen. It symbolizes the snow covered by the peak of Mont Blanc and represents the superior quality and perfect craftsmanship of Montblanc. In fact, the prototype of this six-pointed star is a dazzling star diamond, which was polished by a craftsman after 8 years.
In 1919, the first Montblanc store opened in Hamburg, Germany. Later, Montblanc opened stores in Berlin, Paris, London, Barcelona and other places, and printed the star logo on all series of products. Montblanc is growing in size and visibility.
The classic representative of Montblanc fountain pen, "149", was born in 1924 and is still highly respected. Its appearance has not changed for more than 80 years: the resin body and the 18K gold nib with the word "4810" are perfectly combined. There is no lack of user-style elegance and passion for writing art. The meaning of the number "4810" on the nib is not necessarily known to everyone - the height of Mont Blanc is exactly 4810 meters.
In the 1980s, Montblanc began to expand its market for advanced consumer goods. In addition to writing tools, it also diversified its own products, including high-end stationery, luxury watches, high-quality leather goods, men's high-grade linings. Montblanc's writing instruments are mainly produced in Germany, partly from France; leather goods are mainly produced in Germany and Italy; watches are mainly produced in Switzerland; sunglasses are from France; jewelry accessories are produced in Germany, France and Italy. Among them, Montblanc watches combine the excellence of tradition with the perfect design with Swiss's leading watchmaking craft, with a gold or steel case with a shiny black jade or silver dial and a white hexagonal star and case on the crown. The Meisterstück lettering on the side conveys its superior quality in keeping with the world-famous Montblanc pen.
a direct symbol of noble status
In 1992, the "149 Royal Series Ink Pen" became a model in the Montblanc family. It is made of pure gold and has 4810 diamonds in its entirety. It is the world's most expensive pen (priced at $125,000) and is included in the Guinness Book of World Records.
Virginia Woolf (British conscious female writer) does not hide her love for Montblanc. "Although this is a male brand, every time I use it, I feel that every word comes out of the pen." The Parisian literary circle also highly praises the Montblanc pen, such as the writer Roman Garry, who always carries 3-4 Montblanc fountain pens with him, and the signature pens of Philippe Ranber and Diy Covet are also Montblanc.
It is ridiculous for a man to insert a pen in his coat pocket in order to show off his knowledge of reading and writing. However, Montblanc will not give him such awkwardness. If he signs with Montblanc, it is indeed a symbol of identity and power, which is noble that cannot be concealed. There are many details in a man's life that can express honor and quality, but there must be a Montblanc with a white hexagonal star. Because a man is only a step-by-step honor, Montblanc will become his must-have, which is the identity of Montblanc. It does not need to be manifested, its existence is a symbol, profound, and needless to say.
For a long time, Japanese men often like to insert a Montblanc pen in the pocket of their suit in order to display their identity directly and effectively. In the 1980s, some bankers in Europe and the United States always liked to hold a Montblanc pen when negotiating with customers in order to increase their competitiveness. The two people under the same title, the one signed with the Montblanc pen, would be more convincing. As an item, it has become the password that people in the world know each other.
Over the years, Montblanc has not only been associated with world celebrities, but it has always appeared on special occasions and has become a witness to many major political events in the world. It has participated in the dating of writers and history through the power of the fingers. Therefore, for Montblanc, one cannot simply describe it with luxury, and its supreme power has transcended the value of the commodity itself. Former US President Kennedy, former Soviet leader Gorbachev, Pope Paul II, Queen Elizabeth II, and others, all agreed to hold Montblanc.
Constantly innovative development path
People always like to ask what the secret of Montblanc's success is. "Our opponents hope to capture the market through production increase, and even to produce disposable ballpoint pens, but we have our own market positioning, we are targeting the high-end consumer goods market." Montblanc president Wolff Heinrichsdorff said that Montblanc is currently in France The premium pen market accounts for 50% of the market and 60% abroad.
When it comes to luxury goods and handmade products, there are strict standards and high requirements. Similarly, Montblanc's production process has consistently maintained good quality since its birth, such as a worker who takes 12 weeks to complete a pen. A product, from design, material selection, cutting, grinding, engraving to final inspection, every process is refined. Even a small 18K gold nib has to go through 25 processes and must be done manually by experienced craftsmen who have worked for more than 5 years. A Montblanc pen has been used for more than ten years, and the pen is still as moist as it was because it uses a unique synthetic resin. This material is one of Montblanc's patents. It took more than a dozen craftsmen to develop energy for several years. from.
In 1935, Montblanc began to enter the leather goods market. For more than 70 years, the Meisterstück leather collection marked with hexagonal white stars has been amazed by its exquisite craftsmanship and sophisticated materials. A variety of leather goods, including suitcases, briefcases, memo pads, calendars, binders, wallets, all have flexible and practical design and flawless craftsmanship.
In 1985, Richemont, the world's second-largest luxury goods group, acquired Montblanc and infused it with new energy. "Diversified development should respect the value and culture of the brand itself, proprietary technology, sophisticated production, and historical heritage. We will not venture to break the image that has been established," Wolff Heinrichsdorff said firmly. Moreover, with the development of the glasses, perfume and jewelry market, Montblanc has gradually attracted the attention of women.
At the beginning of 2006, Montblanc launched three 100-year-old award-winning pens. Among them, the Bailangfeng diamond enamel ink pen is limited to 3 pieces worldwide and the price is 120,000 euros.
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