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Chinese culture has a long history. The history of 5,000 years of civilization has accumulated endless essence: in the teaching of human life, there is a rare philosophy of life, and there are also open-minded minds of the sea; in the field of teaching people, there is a dialectical thinking of the road to Jane. Plainness is really not anxious, not humble; not only in teaching people to cultivate, but also in the wisdom of Buddhism, who has the power to make a living, and the wisdom of heaven and spirit, and the gentleman’s self-improvement and virtue, these quintessences inherit the philosophy of Chinese self-cultivation. . The Jinyu culture in traditional culture, such as the Jinkou Yuyan and the golden jade, has been perfectly inherited and developed in the jewelry culture. As the first jewelry enterprise in China that advocates jade inlay gold technology and the first research and development of jade inlaid jade technology, Stellar Jewelry has contributed to the inheritance and promotion of Jinyu culture.
The origin of Jinyu culture
In Chinese traditional culture, gold represents honor, jade represents elegance, and the combination of gold and jade can not help but think of such beautiful things as Jinkou Yuyan and Jinyuliangyuan. Jin Jian, Yu Jie, love than Jin Jian, Yu Cheng Liang Yuan, where the good scenery, good marriage, there is a golden jade.
According to legend, during the Qianlong reign of the Qing Dynasty, Emperor Qianlong’s micro-services went south, and he welcomed the team, smashing the drums and smashing the sky, and sings the singer’s singer’s singer’s singer’s singer’s singer’s singularity, so he wrote the “Golden Jade†and presented the wedding couple, and the later generations The Liangyuan “Golden Signboard†was established to celebrate the wedding business, and it was popular in the north and south. The symbol of "Golden Jade" in "Dream of Red Mansions" is Xue Baozhen's "Golden Lock" and Jia Baoyu's "Tongling Baoyu", which is used to refer to the statement that the marriage was destined for the past. Later, people used the "Golden Jade" Refers to a beautiful marriage.
Just as Jinyu culture has a long history and content, in 2008, at the Beijing Olympics, which the world paid attention to, the Chinese first embodied this traditional culture in medal production. Its creative design and exquisite production made the world Amazing, an ancient art that highlights traditional Eastern culture and mosaic techniques is now well known. The legendary story of a precious metal and traditional jade has continued to this day.
The jewellery industry's market has always been monopolized by diamonds and platinum and prime gold jewelry. For the familiar and unfamiliar gold and jade-based gold-encrusted jade products, the rapid development of China's jewelry industry today. In the process, it has never been able to win the favor of consumers. In the eyes of consumers, the combination of traditional gold and jade is both vulgar and uninspired. A gold-inlaid jade piece is far from pure platinum-studded jewelry to express the inner demands of young people. Therefore, we will find that in the development process of the past 20 years, gold inlaid jade jewelry is only a small consumer goods, style design and marketing concepts are old and decaying, and the market space is extremely limited.
Until the 2008 Beijing Olympic Games, the innovative design of the Olympic medals allowed the traditional gold-inlaid jade skills that had long been forgotten by the consumers and the jewelry industry to be re-explored and valued. According to relevant information, after the 2008 Beijing Olympic Games, the research and development, design and production of gold inlaid jade products ushered in the highest level of attention in history. Whether you are an old man or a fashion youth, you are honoured by a jewellery made with the traditional techniques of gold inlaid jade. This phenomenon has further promoted the rapid development of some traditional and old-fashioned jewelry enterprises, and brought this ancient craft to the fullest.
Ornate revival of gold inlaid jade
In the traditional oriental culture, the ingenious combination of gold and jade has been endowed with profound connotations and meanings. In the eyes of the Chinese, gold and jade are considered to be auspicious and evasive. It not only symbolizes power and wealth, but also reflects the current trend of the times. The gold-encrusted jade accessories made by Seiko, under the wearing of people, all show the noble, pure, noble and elegant style. According to modern scientific research, many trace elements in jade can be absorbed by the human body. Wearing jade can not only be healthy, but also beautify life and display individuality. It is a gift for friends and relatives and has high artistic value. Respected things are inevitable.
Whether it is noble gold or psychic jade, these beautiful golden jade cultures have been well inherited in the jewelry culture. Today, with the rapid development of multiculturalism, Chinese consumers and enterprises have begun to re-examine the aesthetics of gold inlaid jade. Importance and preciousness. Among them, the industry enjoys the reputation of stellar jewellery, respects traditional Chinese culture and inherits the essence of ancient gold-encrusted jade techniques. In the tradition of making gold-inlaid jade jewelry, it has implanted a new design concept and marketing model to express the traditional golden jade culture. Play to the extreme and gain recognition and love from the jewelry industry and consumers.
Wu Haiyan, general manager of Stellar Jewelry (Shenzhen) Co., Ltd. believes that gold inlaid jade can have today's prosperity. The Olympics is only an opportunity. The real reason behind it is more the rejuvenation of the country and the renewed confidence of consumers. In the past 100 years, the inferiority of consumption caused by the weakening of national power has led to the demise of many traditional cultures, and cultural hunger has become a very common social phenomenon.
"As a national enterprise, stellar jewellery has never forgotten that one day it is necessary to fully revitalize the precious legacy left by the predecessors - the traditional inlaid technique of gold inlaid jade, and has been doing various efforts in this regard." Wu Haiyan believes Long-term cultural repression has led to the universality of cultural hunger and thirst. As China's status in the international community has increased and its influence has strengthened, the demand for cultural identity transformed from this cultural hunger will appear to be blowout, and many traditional skills. It will be revived and prospered in the next few years.
“Golden jade is a drop in the finest traditional craftsmanship, but its growing prosperity can fully reflect China’s self-confidence. As the first jade gold craft in China’s jewellery industry, China’s first research and development of jade jade technology, stellar jewelry is profound. It is not only the diligence of the stellar generation, but also the wisdom and persistence of the company's follow-up and even the entire jewelry industry.
Wu Haiyan emphasized that since its establishment, Stellar Jewelry has always been proud of its position in the market and highlighting the charm of Jinyu culture. Although the company respects the tradition, it never rests on its own feet and shows off its skills. Instead, it does not abandon the "new and unique" product development ideas while adopting the precious jade and gold of natural jade, blending the essence of national culture and applying modern high. The patented technology of science and technology combines gold and jade organically and becomes the exclusive manufacturer of gold inlaid jade jewelry in China.
In the past 11 years of development, Stellar Jewelry has established a wide variety of jewellery products that meet the needs of different consumer groups. It has established a business platform for one-stop suppliers nationwide, and has been brave enough to break the ice of the industry's jewellery prices and has always insisted on “ Jinkou Yuyan, honesty-based corporate purposes. In the course of business operations, Stellar Jewelry adheres to the three checks of procurement, production and sales channels, adheres to the quality control of each batch and each product, adheres to the sorting and screening of cabinets and the commercial supervision of state organs, and also insists on Establish mutual trust relationship with customers, and strive to standardize business behavior, humanize service behavior, and focus on brand behavior; build brand reputation from products, build brand image from management, consolidate brand power from service, and integrate brand resources from market To create a unique "golden jade" jewelry; to ensure product quality, enter the market at a civilian price, in order to drive more consumers to buy gold inlaid jade products, spread the traditional culture of gold inlaid jade.
Jinyu inlay and development
Currently in the Chinese market, gold inlaid jade jewelry is entering a stage that is once again recognized. The reason why it is "re-recognition" is that Jin-Jade has a deep foundation and development history since ancient times. It is not a recruit in the gold jewelry industry, but it is influenced by the internal social environment and the international living environment for the modern Chinese history in the past century. The weak consumption power has led to decades of consumption and semi-vacuum for all jewellery including gold inlays.
"China's good economic development and social environment have enabled Jin Jianyu to recover and quickly occupy a large share of the jewelry market. The return of the Jinyu culture will also be more deeply rooted in the hearts of the people." Wu Haiyan said. According to market analysis data, today's gold inlaid jade jewelry is no longer a gold inlaid jade in the traditional sense, but has become the fifth largest category after gold, platinum, diamonds and jade. The gold in the jade is no longer just gold. It represents precious metals, including thousands of gold, gold, platinum, palladium and even silver. The jade represents natural jade, including jade, nephrite and jade. The marrow, even the natural gemstones, can be called the gold inlay in the modern sense.
For the expansion of material selection, Wu Haiyan believes that this is a new interpretation of the traditional gold inlaid jade crafts by stellar jewelry, and it is also a kind of re-creation using the ancient method of mosaic, which is beneficial to the traditional skills and culture of gold inlaid jade. Inheritance and promotion. As a sunrise industry, the jewelry industry has occupied many advantages in the development of the market. For example, in the cultivation of consumer concepts, cultural self-confidence and re-excavation of traditional techniques and product design innovation, jewellery has enough space to display. The gold-encrusted jade craftsmanship is the historical wealth left by the ancients. The cultural connotation that is nurtured in the development process is one of the main expressions of the spiritual demand for this wealth.
Today's Jinyu culture embraces the Qijia thoughts of Jinkou Yuyan and Jinyuliang, and also has the characteristics of the present era. In terms of cultural interpretation, the golden jade of gold inlaid jade jewelry is no longer just a good wish for eternal and strong love, but also a mutual recognition and collision between traditional and modern culture, and this is the revival and inheritance of Jinyu culture. The new foundation. Of course, in addition to the existing cultural history and social consumption base, the emphasis on the future development of Jinchengyu is also an important factor in the attention and perseverance of the entire jewelry industry. On this basis, the traditional craft of gold inlaid jade is bound to set off a fashion boom in the jewelry field.
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