Hangzhou City can not sell new clothes

"In the past years, the summer clothes sold quite well. It hasn't started yet this year." Ding Dinggang, who opened a clothing store in the west of Hangzhou, finished the goods from the Four Seasons. "The weather has been fluctuating recently, it is sunny and hot, and the short-sleeved summer wears." When the cold wind blew on the sweater, the eyelids approached the beginning of summer, short-sleeved arms could not be sold, and long-sleeved clothes did not dare to enter. Many shopkeepers did not know how to replenish them."

The owners of the Four Seasons are also complaining recently, "Compared with previous years, this year's clothing business is particularly bad."

A cold and hot, to the owner of the clothing to rely on the day to eat the physical bring confusion, in addition to the recent weather factors, most sellers have said that this year's physical store sales compared to previous years, a direct drop of 30%.

Temperature is not to force this year's new spring and summer consumers have not yet open to grab land ** said that before May 51 had bought a variety of summer clothes, but in the past two days the weather is still cold, no desire to shop.

In addition to consumers, the sellers of physical stores repeatedly shouted bad business. Tintin, who opened a Korean-style physical store in the west of the city, told reporters: “I just went to the Evergreen replenishment a few days ago. All the stall owners complained about this. There are fewer people buying in a few days, and many employers reduce the frequency of replenishment."

"The apparel industry is relying on the weather to eat. The temperature is not stable recently. The sales of the garments certainly have an impact. Most consumers who buy a new outfit must want to put it on quickly, but this year In late April, it is still not seen that the temperature is stable above 20°C. Therefore, many consumers are too lazy to purchase new clothes, so many new sales so far this year have not been very satisfactory.”

Before May every year, for many businesses, it is a good time to sell a new batch of new goods. However, the weather is not strong and the purchasing power of consumers is greatly reduced. Zheng Daonai estimates: “May Day general shopping malls will have promotional activities, it is estimated that will be It is a new wave of consumer spending in spring and summer."

The owner of the clothing began to warm up the catering industry last year, so that many businesses ate a down jacket eat "wrongful injury." After the spring of this year, it was flustered. Although the weather was a factor in the poor performance of clothing sales, Shi Yong, the person in charge of the new Milan who opened a store on Wulin Road for more than ten years, told reporters: “The horizontal comparison shows that there was no business at this time this year. It was good last year, but when the temperature is high, the sun will come out and the new cargo will be able to walk immediately."

Shi Yong said that the business in the store this year has fallen significantly compared to previous years. The rate is as high as 30% to 40%. “No way, the increase in rent, artificial rise, and online shopping. The environment has had a great impact on us. Sales are falling. Don't say we have a small physical store.” However, Shi Yong also responded well before the situation changed. In addition to the new Milan, he tested the restaurant industry in the past two years, the second The restaurant where the creative Sichuan cuisine is based is yet to be opened.

Cheng Daoyin said frankly: “The apparel business was particularly bad in February and March of this year, which is a 30%-40% drop from previous years. In the past five years, this year was the worst year for business.”