Design brand THETHING first stationed in Sanlitun, Beijing

THETHING, a renowned domestic fashion design brand, officially launched its first concept store at Beijing Sanlitun South Plaza. This marks a significant milestone in the brand’s five-year development journey and represents a new breakthrough in its creative endeavors within China. The Sanlitun location not only serves as a flagship space for the brand but also acts as a platform to showcase outstanding talents across various creative fields. On the opening day, the first art window of the Sanlitun Concept Store was unveiled, designed by celebrated Chinese illustrator Huang Wei. Alongside the window display, a limited-edition T-shirt collection from THETHING’s design team was also released. Founded in 2005 in Shanghai, THETHING was inspired by the rapid growth of local creativity in China. Known for its unique blend of graphic design and apparel, the brand has become a prominent name in the domestic fashion industry. THETHING believes that emotions, attitudes, and culture can all be expressed through clothing. With a playful and fun spirit, the brand encourages creativity to inspire life and empowers people to embrace their individuality while keeping up with trends. This new concept store, located in the iconic VILLAGE Sanlitun area, is a step toward bringing the brand's distinct philosophy to a broader audience. The store will feature a monthly collaboration with an outstanding creative mind, starting with Huang Wei, who created the first "erotic art window" titled “God of Love.” Drawing on traditional oriental elements, the artwork portrays a city filled with desire, where the love god quietly watches over it. Huang Wei sees love as a powerful force driving urban development. In addition to the art window, THETHING introduced the "THETHING T-Shirt" series, inspired by current social themes and reinterpreted through the brand’s signature style. These pieces are available exclusively at the Sanlitun Concept Store. The launch also brought a refreshed product lineup, including both summer collections and reimagined classic designs from the past five years, offering consumers a deeper understanding of the brand’s evolution and identity.

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