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Shenzhen Yang Zhi Chen Fashion Co., Ltd. was founded in 1999, and has since grown into a well-established fashion brand with a strong focus on women's apparel design, production, sales, and chain operations. The company is headquartered in the Futian District of Shenzhen, within the national-level private science and technology park — Tian An CyberCity Building C & D, 4th Floor. The company boasts a spacious facility that includes office spaces, exhibition halls, product development centers, logistics hubs, and staff accommodations, covering a total area of over 6,000 square meters.
The brand "Mian Dian" is a mature women’s fashion label that skillfully blends Chinese traditional culture with modern style, highlighting the unique charm of oriental women. Another popular brand under the company is "LINDI (Ladies and Gentlemen)", which targets young professional women who appreciate sophistication, style, and elegance. With a contemporary and avant-garde design approach, it emphasizes the personality and confidence of modern urban women.
Yang Zhi Chen adheres to the core values of quality, customer respect, innovation, and shared growth. The company maintains a steady pace of development and a pragmatic management style, always striving to lead industry trends and promote fashion innovation.
**Brand Positioning:**
- **Age Group:**
- Codex: Women aged 35–55
- Mian Dian: Women aged 18–38
- **Price Range:**
- Spring/Summer: 300–500 RMB
- Autumn/Winter: 400–1000 RMB
**Brand Advantages:**
- **Management:** Professional operation with a strong marketing team.
- **Business Development:** A well-known domestic brand with a complete product structure and experienced designers.
- **Logistics & Distribution:** Advanced computerized systems and an efficient logistics team ensure timely delivery.
- **Image & Culture:** Unique brand culture with regular advertising across major media channels.
- **Production:** Over 10,000 square meters of its own manufacturing facilities to guarantee on-time shelf availability.
**Franchise Requirements:**
1. Applicants should have more than two years of experience in branded apparel, with sufficient financial resources and willingness to personally manage the store.
2. Store location should be in a busy commercial area or shopping mall.
3. Minimum store area of 50 square meters for counters or standalone stores.
4. Store decoration will be unified by the company, with free design and production; franchisees will bear the cost.
5. Additional conditions can be discussed directly with our team.
**Franchise Support:**
1. Free professional store evaluation and investment analysis.
2. Free training in store display, service skills, product knowledge, and more.
3. Free provision of promotional materials such as POP displays and Penhua.
For more information or to join us, please contact Miss Liu. We look forward to working with you and helping you succeed in the fashion industry.
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