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Shenzhen Yang Zhi Chen Fashion Co., Ltd. was founded in 1999 and has since grown into a well-established brand specializing in the design, production, sales, and chain operations of women's fashion. Headquartered in the Futian District of Shenzhen, within the national-level private science and technology park known as Tian An CyberCity Building C and D, the company has built a comprehensive facility covering over 6,000 square meters. This includes office spaces, exhibition halls, product development centers, logistics hubs, and staff accommodations, all designed to support its expanding operations.
The company is best known for two of its key brands: "Mian Dian" and "LINDI (Ladies and Gentlemen)." Mian Dian is a mature women’s brand that blends traditional Chinese culture with modern fashion, highlighting the unique elegance of oriental women. LINDI, on the other hand, targets younger, fashion-conscious women aged 18 to 38, offering a sophisticated yet affordable style that emphasizes simplicity, elegance, and trendiness.
At the core of Yang Zhi Chen's philosophy is a commitment to quality, customer respect, innovation, and shared growth. The company maintains a steady and pragmatic approach to business, striving to lead the fashion industry and set new trends.
**Brand Positioning**
- **Age Group**:
- Codex Code: Women aged 35–55
- Mian Dian: Women aged 18–38
- **Price Range**:
- Spring/Summer: 300–500 RMB
- Autumn/Winter: 400–1000 RMB
**Brand Advantages**
- **Management**: Professional operations and a strong marketing team.
- **Business Development**: Established as a well-known domestic brand with experienced designers and a complete product structure.
- **Logistics & Distribution**: Advanced computer management systems and an efficient logistics team ensure timely delivery.
- **Image Shaping**: Unique brand culture and regular advertising across major media platforms.
- **Production**: A large-scale manufacturing plant covering tens of thousands of square meters ensures products are always on time.
**Franchise Requirements**
- Applicants should have more than two years of experience in branded apparel and possess sufficient financial resources to manage the store personally.
- Store locations should be in busy commercial areas or shopping malls.
- Minimum shop area of 50 square meters is required for stores or mall counters.
- Decoration will be provided by the company, with free design and production, though the franchisee will bear the costs.
- Additional conditions can be discussed directly with us.
**Franchise Support**
- Free professional store evaluation, investment analysis, and budget planning.
- Comprehensive training in store display, service skills, and product knowledge.
- Free provision of promotional materials such as POP displays and Penhua during the opening phase.
Join us and become part of a dynamic and growing fashion brand with a strong market presence and long-term potential. Contact Miss Liu for more information.
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