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Along with the accelerating process of global economic integration, the rapid development of IT technology, Internet/Intranet technology and e-commerce are widely used, and human beings have entered the era of knowledge economy from the era of industrial economy. In the era of knowledge economy, the business environment in which companies are located has undergone fundamental changes. Personalized customer demand, technological innovation is accelerating, product life cycle is shortening, and market competition is becoming increasingly fierce. In the past, large-scale enterprises that reduced costs through large-scale production in the industrial economy era have been unable to achieve competitiveness in today's market. The business rules of the era, the management system of "hierarchical system" and the management methods based on the application of MRPII (Manufacturing Resource Planning) are no longer applicable to the development of today's enterprises. The role and status of e-commerce in modern enterprise management is increasingly Important, based on this, it is necessary to explore the impact of e-commerce on modern enterprise management and coping strategies.
The impact of e-commerce on business management
The impact of e-commerce on business management is mainly reflected in the following five aspects:
1. The impact of e-commerce on business management thinking
E-commerce has transcended the scope of products and technologies, and has become the carrier of new management models, promoting the innovation of management ideas. First of all, e-commerce breaks the geographical and time constraints, enabling enterprises to directly face global allocation of resources, and enterprises need to establish a global concept. Second, e-commerce makes companies directly face the world, which requires companies to establish a standardized concept. Third, e-commerce has changed the way information is transmitted, enabling enterprises to achieve “zero time lag†in obtaining information and publishing information. Enterprises need to establish the concept of rapid innovation. Fourth, e-commerce has changed the concept of business management factors, and enterprises must establish the concept of paying attention to knowledge.
2. The impact of e-commerce on business management methods and methods
With the rise and development of e-commerce, enterprises have achieved new breakthroughs in management methods and methods, and many traditional management methods and methods have been upgraded.
In terms of production management, advanced management methods such as modern production processes, low-inventory production, and digital customized production have emerged. The application of e-commerce in the production process of enterprises can be based on the management information system (MIS) using computer-aided design and manufacturing (CAD/CAM) to establish a computer integrated manufacturing system (CIMS); in the development of decision support systems (DSS) Based on the implementation of planning and control through human-machine dialogue, from Material Requirements Planning (MRP) to Manufacturing Resource Planning (MRP-II) and Enterprise Resource Planning (ERP). These new production methods closely integrate information technology and production technology to upgrade traditional production methods.
In terms of marketing, the greater impact of e-commerce is to promote the emergence of e-marketing. E-marketing is a new marketing method based on Internet technology, which mainly includes online interactive marketing, network integrated marketing, and network customized marketing. E-marketing helps companies consider customer needs and corporate profits at the same time, looking for marketing decisions that can maximize the benefits of the company and meet the needs of customers. The new international market operating environment requires companies to integrate their customers into the entire marketing process and communicate with customers throughout the marketing process.
3. The impact of e-commerce on business management tools
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