Looking at China's New Workplace Culture through Du Lala

[China Glass Network] Xu Jinglei has never been so close to film and television, a "Du Lala promotion", she pushed back to the frontier of the film industry, helping her to be successfully transformed into a commercial film director by the director of the film.

The film's enthusiasm stems from the enormous influence of the original novel's over one million circulation. The popularity of the novel stems from the fact that this kind of workplace literature has finally got rid of the old-fashioned and boring, full of fashion. The names of international companies, world-famous brands, landmarks in big cities, etc., which are constantly appearing in the movies, make the white-collar workers in big cities feel so familiar. They go to the movies and watch the passionate dramas of "Xu Xu" and Huang Lixing. They are going to find their own shadow from the movie.

"Du Lala Promotion" is a typical topic movie. However, most of the topics we have seen in the media are frequent advertisements, and the director of the half-old Xu Niang is purely goose bumps. And the video of the physiological reaction of the male lead filming. With regard to the living conditions, mental dilemmas, and the long-lost women's topics of urban white-collar workers, it is impossible to use this film to further develop, because the film itself is just a slice, we can not get more through it, accompanied by China's urbanization process. The new workplace culture, which is constantly accelerating, is still buried under the iceberg and is not known.

The new workplace culture is a kind of professional culture born with the increase of foreign companies and listed companies in China. In the one or two decades after China's reform and opening up, its workplace culture still has a strong pedantic color. The workplace is like an officialdom, and it pays attention to step-by-step and seniority. In recent years, in the first-tier cities, enterprises in the first-tier cities have completely broken the circle of the talent selection process, making “people do their best” become a reality, and “paying for returns” has inspired every working person. Strive for progress, "effort" has become the core vocabulary of the new workplace culture.

At the same time, influenced by Western culture and lifestyle, English names, conversations mixed with English words, pursuit of rural life in suburban villas, holding various PARTYs, and actively participating in company dances can be regarded as part of the new workplace culture. . Although the new workplace culture is all-encompassing, few literary and artistic works summarize or present it. Therefore, when a movie like "Du Lala Promotion" is released, it is reasonable to get attention.

The pursuit of the film reflects the inner appeal of urban white-collar workers who are eager to be understood. This group has been mystified for a long time. They work in the office buildings with expensive rents. They fly as frequently as they do by bus. Most of them have luxury goods, and they use consumer luxury goods as an important way to decompress them. They are smart and capable... They are not only the tribute to newcomers and college students, but also the learning direction of the whole society. Under the glamorous side, their professional attributes are shining like gold coins, and their social attributes are ignored. It seems that the value of their existence is to become a never-ending money-making machine, as for their life. With emotion, it was wiped into a blank by the eraser of “workplace”.

"Du Lala's promotion" has a simple expression of the crisis of the belief in urban white-collar workers. Completing work and pursuing a higher level of position is the center of Du Lala's struggle. Her boyfriend is even more, and her ruthless workplace for many years. The rules not only make him a workaholic, but also make him plan his own love as he plans his own career. Further, he can say that he is simply treating love as a consumer product and losing the ability to truly love. The film has a warm ending. The male and female protagonists listen to the call of love and re-engage in Thailand, but this can only be a movie. In reality, the more likely situation is that two people go to different life directions, the end of the direction. It is still the money fame and fortune depicted in countless books about successful learning.

The hot release of "Du Lala's Promotion" is expected to lead the domestic film to change to the fashion type. The "Perfect" starring Zhang Ziyi was also a fashion movie, but in comparison, "Very Perfect" is smaller. The public and the more foreign, and the "Du Lala Promotion" is a local fashion, it has the appearance of white-collar life vanity, but also exudes a real atmosphere.

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