"Made in China" advertising response continues to ferment

The attention and repercussions that have been spurred by CNN on the theme of “Made in China” are continuing to ferment. It is the first time for China to promote the national image through advertising. For a time, the good guys have it, and the doubters also have it.

Under the background that the current financial crisis has not yet dispersed and trade protectionism has risen, it is a good attempt to take the initiative to showcase the image of the country, which is conducive to enhancing China's soft power.

Advertising shows China confidence

"The broadcast of this commercial film is that 'Made in China' was made overseas in the past with the overall image of the industry." Zhang Jingjing, president of the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products, said. “In fact, 'Made in China' is also the result and crystallization of international division of labor.”

As shown in the commercials, more than half of China's current exports are processed trade products, which are produced in accordance with the requirements and standards of foreign orders. From the perspective of exporters, foreign-invested enterprises account for nearly 60% of China's total exports.

Liu Libin, executive vice president of the China Business Advertising Association, said that the advertising concept is very clear, and the big direction is to show "Made in China" and show that the quality of Chinese products is guaranteed.

Western media have their own interpretation

After the advertisement was broadcast, investigations by Sina and other websites showed that most netizens expressed "serious support." "Very good advertising. We finally did something imaginative, imagination and creativity are the driving force for development." A netizen in Hunan praised this.

However, the domestic media also expressed dissent for this ice-breaking move: "The French design and the technology of Silicon Valley appearing in the advertisement can only show that China is still at the low end of the industrial chain, showing that China is still processing the world. The image of the factory."

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