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The dealer is "hair", the manufacturer is "skin", and the skin is not attached to the hair? The development of dealers is still dependent on the development of manufacturers. There are strong manufacturers, not necessarily strong dealers, but without strong manufacturers, there can be no strong dealers, manufacturers ultimately decide the success or failure of dealers.
As the saying goes: Women are afraid to marry the wrong man, and men are afraid to choose the wrong line. Any dealer who operates and represents a brand must do a good job in the local market, and even at the forefront of the position, it will take at least three to five years of continuous operation and investment. The dealer is a real money investment, and certainly does not want to invest in his own investment. The dealer is more afraid of choosing the wrong manufacturer. The worse outcome is that the dealer has developed, but the manufacturer has fallen. The dealer has grown bigger, but the manufacturer has not. The dealer has encountered this kind of manufacturer. I feel bad luck and I am miserable.
Therefore, the choice of the manufacturer is very important for the dealer. How does the dealer choose a good manufacturer? What is the standard for choosing a good manufacturer?
Dealers choose manufacturers, there are many standards, many dealers will say:
Manufacturers must have good, differentiated and competitive products;
Manufacturers must have good brands and are willing to invest in brand building;
Manufacturers must have a good team, especially for dealers who support larger marketing teams;
Manufacturers must have good policies and support, especially to support dealers;
Manufacturers must have sound training, especially in terminal combat training;
Manufacturers must have a good reputation, especially the promise of dealers;
Manufacturers must have successful cases of distributors, especially how many million, ten million, or even billions of big companies have been built by manufacturers;
.......
These standards are the criteria for dealers to judge the quality of the manufacturers. Yes, these standards can reflect the quality of the manufacturers from different sides.
These are important, but they are not important. These are not fundamental.
Dealers choose manufacturers, relying on the former, what should be valued? Is the owner of the factory. The manufacturer decides the success or failure of the dealer, and the boss decides the success or failure of the manufacturer!
Without Liu Chuanzhi, there can be no association;
Without Ren Zhengfei, there can be no Huawei;
Without Zhang Ruimin, there can be no Haier;
Without Wang Shi, there would be no Vanke;
......
Especially for most private and private enterprises, the boss of the enterprise directly determines the fate of the enterprise, especially in the early stage of enterprise development, the boss of the enterprise directly determines the life and death of the enterprise.
How do dealers determine that the boss of the manufacturer is a good boss, can they lead the company to grow and develop? Is it a boss that can let the dealers die to follow?
Dealers must be optimistic and follow the "three dreams" manufacturers boss, the "three dreams" boss who will "dream, chase dreams, dream" is more worthy of dealers looking forward to and follow.
The boss of the manufacturer must first dream, especially the dream of being the boss, the dream of the Chinese boss and even the world boss. Dealers want to be the boss of the local market. If the boss of the manufacturer does not think about being the boss of the country, the status of the dealer's boss is definitely not stable and not long-lasting. The starting point of the manufacturer is not too important. The key is the manufacturer, especially the manufacturer's end point for the manufacturer. If the boss of the manufacturer often said that he wants to carry out the top three, has a grand corporate vision, and keeps preaching and stressing at the conference and the small meeting, this boss is at least reliable.
Light will dream, no action, it can only be a daydream, Huang Yi dreams. The shouting slogan, the owner of the factory without action is mostly the "flicker" type of boss. The dealer judges whether the boss of the manufacturer is acting - there are several simple indicators for going to "dream chasing": First, whether the manufacturer continues to invest in the brand, especially the increasing investment, such as the investment of CCTV advertising; the second is the manufacturer Whether it is constantly expanding the factory, continuously investing and improving on production equipment and product development; third, is the owner of the factory constantly upgrading and improving its own team, especially the senior core team, even at the expense of digging talents .
The dealers judge the standard of the factory owner's "dream" is the promise of the manufacturer's boss, and whether the grand blueprint depicted is realized and realized step by step. First, the sales targets promised by the factory owners at the dealer conference, whether the rewards for the dealers have been realized and fulfilled, whether they are changing every year, every year has reached a new level; second, the manufacturers have no continually in the brand honor. Improvements, such as national goodwill and various authoritative certifications have increased year by year (such as China's well-known trademarks, Chinese brands, ten-ring certification, etc.).
Dealers want to be bigger and stronger, dealers want to be long-term, dealers want to make big money, look at and follow the "three dreams" manufacturers boss is right.
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