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Here is Yuanmu Village, Cangzhou City, Henan Province. The village named Yang Guanghui is recognized as a capable person. Yang Guanghui originally served as an executive at a local company with an annual salary of 500,000 yuan. However, in March 2005, he had to resign. The envy of the work, the villagers feel that the able people have done a stupid thing this time.
The villagers: "All said that there are a lot of 500,000 yuan a year. What did he think? He still has to go?"
The resignation of Yang Guanghui has made many people unable to understand, but what surprised everyone even more is what he did after he resigned. The thing that Yang Guanghui took in his hand was yak hair. He bought it from the plateau pastoral areas in Tibet and Qinghai, and claimed that business opportunities were discovered in the yak hair.
Reporter: "Is it the yak's hair?"
Yang Guanghui: "Yes, yak. ​​Very excited, I felt that there was a way to make money."
What is the use of this messy yak hair? Even Yang Guanghui gave up the work of 500,000 yuan a year, and he also put all the savings of 3 million yuan into the village. The villagers felt that Yang Guanghui was tossing.
The villagers: "Everyone feels that he bought the thing, and his heart is not practical. They are worried that the masses are worried about him."
Reporter: "What are you worried about?"
Villager: "I am worried that he will not be able to do it, right?"
The villagers: "There is not much money, I am afraid that if he loses in, he will do it?"
Reporter: "Afraid?"
Villager: "I am really scared."
No one thought that the yak hair was really able to transform into Yang Guanghui’s hand and became another kind of thing. He was also sold to more than ten countries including the United States, Britain and South Africa. After six years of entrepreneurship, Yang Guanghui’s sales revenue reached more than 100 million yuan a year. He was also awarded the “May 1 Labor Medal†and “Henan Province Entrepreneur Star†in Henan Province. His rapid success has made the mayor Amazing.
Deputy Mayor of the People's Government of Chenzhou City, Henan Province: "Although his short time to start a business, he started relatively fast. It is also a representative of our Ganzhou peasant entrepreneurs and a leader. Now it has gradually become a star entrepreneur."
What business opportunities did Yang Guanghui discover from this yak hair? From ordinary farmers to local star entrepreneurs, how did he achieve a leap in wealth and life in just six years?
Before going to the village to collect hair, it was seen everywhere in Cangzhou City, Henan Province. The local area has always been an important distribution center for hair products in the country. Most of the acquired hair is sold to the wig processing factory in the south.
In the early 1980s, Yang Guanghui began to push his bicycle to collect his hair. When he saw a long scorpion, he was excited to see his eyes.
Reporter: "How long can you receive the longest?"
Yang Guanghui: "It is one meter long and one meter long."
By purchasing hair , by the year 2002, Yang Guanghui had more than one million yuan in income a year. At this time, he suddenly announced that he was going to attract investment and recruit a Hong Kong company to Ganzhou. This was taken by the locals. A joke.
The villagers: "Hey, this place is too poor. This is a matter of Arabian Nights. Can foreign businessmen come here?"
Secretary of the town party committee: "As far as our government talks, the government can't introduce it, can you introduce this company?"
Why did Yang Guanghui go to attract investment? It turned out that he had developed a new wealth plan, and attracting investment was only the first step of the plan. If the plan is realized, his wealth can expand rapidly. What kind of plan is this? Does it have anything to do with his acquisition of yak hair?
Yang Guanghui wants to invite Hong Kong companies to engage in wig processing. He used to supply hair products to this company. At that time, the company was preparing to build a branch in the south. He heard the news that Yang Guanghui found Zhang Xinyun, the person in charge of the establishment of the branch, and hoped to build the branch to Zhangzhou, but the proposal was rejected.
Zhang Xinyun: "Because we don't know about Zhangzhou, we don't know how to do it. We just don't know what we are not familiar with. We have to be familiar with it, and we will do it."
At the beginning of 2003, Yang Guanghui once again found Zhang Xinyun. When the two sides were eating, Zhang Xinyun suddenly pointed to a bottle of liquor and made a request.
Zhang Xinyun: "The Central Plains culture is dominated by wine. We will say later that you can really drink these wines, then we will come over and invest."
Yang Guanghui: "Then drink it, then it will be poured."
Reporter: "What do you mean by splashing?"
Yang Guanghui: "It’s just that if you don’t think about anything, you just make it happen."
Yang Guanghui took a cup for a cup, and soon a bottle of white wine was all drunk, and he was drunk on the spot. In fact, Zhang Xinyun asked him to drink, but he wanted to see how much his sincerity in attracting business. Later, Zhang Xinyun put forward a second request. When he went to Chenzhou to invest in a strange place, he had to hire Yang Guanghui as an executive director and gave him an annual salary of 500,000 yuan. At that time, Yang Guanghui’s hair purchase business earned more than one million yuan a year and gave up business to work for others. This clearly was a loss, but Yang Guanghui actually agreed.
Yang Guanghui: "To take a step and see two steps, don't take care of the immediate interests. It is easier to succeed by taking a step and two steps. If you take a step and look at it, you just keep the status quo and there is no better development idea."
Take a step and see two steps, then Yang Guanghui works for others, what is the ultimate goal? Is it related to his acquisition of yak hair?
In May 2003, Hong Kong enterprises invested 2 million US dollars to establish a wig processing factory in Luhe Town, Zhangzhou City. Yang Guanghui served as an executive director. He saw that he really did the business of attracting investment, and the local people were very impressed.
The villagers: "I am very appreciative of him. They all say that you really have the ability. You are really confident that you have really worked hard to bring foreign businessmen."
Secretary of the Party Committee of the town: "General Yang, you are the biggest hero in our town. We all said at the conference."
Yang Guanghui carefully managed and carefully studied the various techniques of wig production. In 2005, he suddenly proposed to resign as an executive director. Hong Kong enterprises are willing to increase their annual salary to 1 million yuan to retain him, but he is determined to resign. Why is this? What? In fact, all this is related to the business opportunities he found yak hair.
Yang Guanghui found that with the improvement of people's living standards, the use of wigs has also changed. Before, there were bald white hairs to wear wigs. Nowadays, many people wear wigs to dress up their images and change their hairstyles quickly.
The manager of the wig store: "You see this beauty is now long hair, then I choose a medium length for her, the change will be very big, you can look at it. Come, please sit down."
Reporter: "Do you think that short hair looks good or looks good?"
Customer: "It's not the same. If you have a short hair, it's a bit foreigner. The big waves are slightly feminine, but they are pretty cute. It's pretty."
Customer: "Think."
The wig market is heating up, but the raw materials for making wigs are getting tighter. 50 cm long hair like this, as long as tens of dollars per kilogram in the 1990s, it is now more than 1,000 yuan per kilogram. In the process of supplying raw materials to the Hong Kong wig processing factory, Yang Guanghui learned that the yak hair could even be made into a wig.
The yak grows in the alpine region above 3,000 meters above sea level. There are yak growth in Tibet, Qinghai, Sichuan and other places in China. The yak hair is long and thick, and the longest part is the hair on the tail, which can reach about one meter.
After the yak hair is processed, the wig made of human hair and the wig made by human hair have basically the same appearance, and the hand feel is very similar. The wig made of chemical fiber material is closer to human hair and the color is more natural. Yang Guanghui found that there were not many factories that used yak hair to make wigs. The yak hair was full of raw materials and the price was cheap. It cost about 80 yuan per kilogram, and the human hair costs hundreds of yuan or even thousands of yuan per kilogram, a difference of more than ten times. After making a wig, the human hair is only about three times that of a yak hair wig. There are great business opportunities here.
Yang Guanghui: "In the future, the development trend of hair products will use animal hair. The desire to start your own business is even greater. You must be a factory of your own."
Yang Guanghui had long wanted to run a wig processing factory, but he had collected hair for more than 20 years. He was a layman for his wig. He decided to use the opportunity of attracting investment to enter Hong Kong wigs to learn technology for two years and prepare for his own business. Taking a step and looking at the two steps, the friends were very appreciative of his vision.
Yang Guanghui's friend: "It is also a person with a strategic vision. When I take a step and look at the two steps before I use it, I say that I have to focus on the current situation and focus on my next step. Going."
In June 2006, Yang Guanghui's wig processing factory was completed. He not only took out 3 million yuan of savings for many years, but also borrowed 4 million yuan from the bank. After he planned to build the factory, he exported the wig to Europe and the United States and let his wealth expand rapidly. .
How did the messy yak hair transform? In the reporter of Yang Guanghui's processing factory, the yak hair was first treated with acid and bleached. It will then be sent to the firing shop for treatment with this special large iron comb. Watching the workers operate freely, the reporter also experienced it on the spot.
Reporter: "There are nails on this, strange and scary, is this?"
Employee: "Yes, this way, the hand is caught."
Reporter: "It’s really sinking, it’s really sinking."
Employee: "She is all working hard, she won't get it."
Reporter: "It’s too deep, right?"
Employee: "Yes, well, this has to be smart. Reverse, good, scrape. You pull the comb down like this, slow down, well, pull it."
Reporter: "Hand drawn?"
Employee: "Yes, pull out."
Reporter: "Is it all chaotic?"
Employee: "This handcuffs, that hand is not used. This handcuffs, the hand is holding, let it be neatly."
Reporter: "I understand."
After preliminary combing, the yak hair was patted neatly with this small wooden board, and then sent to the next workshop for synthesis, which made a clockwork. The spring is finally softened and shaped. Now Yang Guanghui sold the clock directly, why is this? Yang Guanghui took the reporter to another local wig factory.
Originally, the clockwork was stitched according to the drawings, and it can be processed into wigs in an hour or so. The demand for wigs in Europe and the United States is very large. Consumers there generally buy springs, and the hair salons design wigs according to their own preferences. The size and style are more suitable. Yang Guanghui locked his eyes on the European and American markets, so he only made clockwork. In order to introduce the wig more intuitively, Yang Guanghui invited reporters to try on the spot with him.
Yang Guanghui: "It's very trendy, isn't it? It's very trendy."
Reporter: "Fashion."
At the end of 2006, a stranger suddenly found Yang Guanghui, an agent of a hair products company in the United States. He saw the introduction of Yang Guanghui's factory through the network. He visited the factory and ordered a clockwork order, which made Yang Guanghui very excited. In the half year, Yang Guanghui issued 5 million yuan of goods, and the other party paid 2 million yuan in payment. After that, the US company suddenly terminated the cooperation.
Yang Guanghui: "The sky has collapsed. There is no profit for a penny, and it has lost money. The whole three million yuan have been broken in."
Yang Guanghui repeatedly called the US company to settle the payment, the other party did not give it, and then simply could not contact. The news that Yang Guanghui had been deceived when he built the factory was not lost. Many people felt that he would be completely defeated this time.
Peer: "The factory that opened only dared to get back a few million. That is also, it can't be accepted by ordinary people."
Reporter: "What did you think then?"
Peer: "At that time, I thought that if it was not enough, then the factory would not say it, it would go bankrupt, and it would be awkward to do it."
Peer: "Building a factory, it is troublesome to press the money again."
After saving for 3 million yuan for many years, the 4 million yuan loan for the construction of the factory has not yet been repaid. At this time, the capital chain suddenly broke, and Yang Guanghui could not move at all. What should he do next?
Yang Guanghui was defrauded of 3 million yuan in payment, many friends were sorry for him, advised him to stop doing it, but he made an unexpected move - to South Korea. What is he going to do?
In May 2008, Yang Guanghui came to South Korea. He traveled to the big shopping mall every day. It was half a month. It turns out that the Korean wig processing industry is very developed and is a leading position in the world. Yang Guanghui is here to investigate the trend of wigs.
Yang Guanghui is not busy looking for customers first. Why do you want to visit Korea? After being cheated, Yang Guanghui carefully reflected the reasons for the failure. He felt that looking for a partner could not find a small company without credibility, and should cooperate with a large company with strong strength, but in cooperation with a large company, his products must be more outstanding. Well, we can lay the foundation for the next step of cooperation.
Yang Guanghui improved the style and color of the spring, and the style has increased from seven or eight to more than twenty, and the number has increased from dozens to more than 120. In order to make the spring more shiny and smoother, he also replaced shampoo and softener.
Yang Guanghui: "This shampoo is more expensive than the barber shop beauty shop, and the grade is higher."
Reporter: "So hair is equal to entering a beauty salon?"
Yang Guanghui: "Yes. It's very combed, isn't it? Very smooth, very smooth."
In order to check the quality of hair, Yang Guanghui developed a habit of holding a comb wherever he went, and combing a few times.
Yang Guanghui, through a friend's introduction, found a representative of a US hair products distribution company in China, Park Yinglan, and Park Yinglan's company had annual sales of 50 million US dollars. Yang Guanghui invited Park Yinglan to the factory to see the goods.
Park Yinglan: "The gloss is good and bad, it can distinguish the quality of this product is high and low."
Reporter: "Well, is it brighter?"
Park Yinglan: "Yes, the brightness is better. Our hair is like a rejoice after being combed down. It is smooth, smooth and bright."
Park Yinglan was very satisfied with the product and reached a cooperation intention with Yang Guanghui. The order is not lost, where does the money come from? Yang Guanghui mortgaged his house and loaned more than one million yuan. He saw that he was full of enthusiasm. Many friends also borrowed money from him and raised more than two million yuan.
In March 2009, Park Yinglan and Yang Guanghui signed a large order of 2 million yuan, which made Yang Guanghui very excited. But a month later, when Yang Guanghui started production, the market price of yak hair suddenly fluctuated.
Yang Guanghui: "The amount of floating up is relatively large."
Reporter: "How much did it rise at the time?"
Yang Guanghui: "At that time, there were seven or eighty yuan, so."
Reporter: "One kilogram?"
Yang Guanghui: "One kilogram is up seven or eighty yuan."
If you press the price after the rise, the 2 million yuan order is not made to make money, but you have to pay 500,000 yuan.
Employees: "It's also a bit sad. Your own money is pulled from the incoming materials, and after a process, he has to pay."
Production manager: "I will definitely think, this is still to lose money? Some people may not understand."
The staff advised Yang Guanghui to terminate the cooperation, or asked the US company to change the order price, but Yang Guanghui decided to supply the original order.
Yang Guanghui: "The customer is also going to take a step and see two steps. If you don't look at it, you won't have big development. I want to do it for her. This is also for the long-term development. When you have to pay, you have to pay." â€
The first step is to lose 500,000 yuan. What is the second step that Yang Guanghui expects?
In June 2009, Yang Guanghui completed the order as scheduled. Later, Park Yinglan learned about the rising raw materials and appreciated Yang Guanghui’s business in keeping its reputation.
Park Yinglan: "When it comes to doing it, as a company may face such a thing, it may be that more people will take into account a small interest in front of it, more, but a big entrepreneur like him may look The starting point for the problem is different."
Park Yinglan and Yang Guanghui signed a long-term cooperation agreement, and the annual supply increased to 3 million US dollars.
Park Yinglan also introduced her friend Zheng Wei to Yang Guanghui, a Korean who runs a hair products distribution company in South Africa. Every time Zheng Zheng went to the Yang Guanghui factory to order, the Korean-language Park Yinglan personally came to be the translator.
Park Yinglan: "He said that the main thing is too cold, so it is the feeling that can't be touched."
Reporter: "How many goods are you ordering from here every month?"
Zheng Zheng: "The number of each month is different, but it is about thirty-five days and about 30,000 clockwork, three hundred boxes."
Although an order lost 500,000 yuan, Yang Guanghui not only established a long-term cooperative relationship with Park Yinglan, but also met her new customers through her. Those who did not understand his practices were all admired by him.
Employee: "We didn't know what it meant before we finished it. After he finished, we only knew what happened. It was said that it was unexpected under a lot of circumstances, and the eyes were farther away than others."
The wig made by human hair is a high-end product, and the price is about three times that of the yak hair wig. Since 2009, Yang Guanghui has acquired human hair from India, and the processing wig accounts for 30% of the total. In 2011, his wig products were sold to In the United States, South Africa and other countries, the annual sales income reached more than 100 million yuan. There are more than 20 wig processing enterprises in Chenzhou City. Yang Guanghui was not the first to start, but he has become the leader of the local wig processing industry in just six years.
The villagers: "All said that there are a lot of 500,000 yuan a year. What did he think? He still has to go?"
The resignation of Yang Guanghui has made many people unable to understand, but what surprised everyone even more is what he did after he resigned. The thing that Yang Guanghui took in his hand was yak hair. He bought it from the plateau pastoral areas in Tibet and Qinghai, and claimed that business opportunities were discovered in the yak hair.
Reporter: "Is it the yak's hair?"
Yang Guanghui: "Yes, yak. ​​Very excited, I felt that there was a way to make money."
What is the use of this messy yak hair? Even Yang Guanghui gave up the work of 500,000 yuan a year, and he also put all the savings of 3 million yuan into the village. The villagers felt that Yang Guanghui was tossing.
The villagers: "Everyone feels that he bought the thing, and his heart is not practical. They are worried that the masses are worried about him."
Reporter: "What are you worried about?"
Villager: "I am worried that he will not be able to do it, right?"
The villagers: "There is not much money, I am afraid that if he loses in, he will do it?"
Reporter: "Afraid?"
Villager: "I am really scared."
No one thought that the yak hair was really able to transform into Yang Guanghui’s hand and became another kind of thing. He was also sold to more than ten countries including the United States, Britain and South Africa. After six years of entrepreneurship, Yang Guanghui’s sales revenue reached more than 100 million yuan a year. He was also awarded the “May 1 Labor Medal†and “Henan Province Entrepreneur Star†in Henan Province. His rapid success has made the mayor Amazing.
Deputy Mayor of the People's Government of Chenzhou City, Henan Province: "Although his short time to start a business, he started relatively fast. It is also a representative of our Ganzhou peasant entrepreneurs and a leader. Now it has gradually become a star entrepreneur."
What business opportunities did Yang Guanghui discover from this yak hair? From ordinary farmers to local star entrepreneurs, how did he achieve a leap in wealth and life in just six years?
Before going to the village to collect hair, it was seen everywhere in Cangzhou City, Henan Province. The local area has always been an important distribution center for hair products in the country. Most of the acquired hair is sold to the wig processing factory in the south.
In the early 1980s, Yang Guanghui began to push his bicycle to collect his hair. When he saw a long scorpion, he was excited to see his eyes.
Reporter: "How long can you receive the longest?"
Yang Guanghui: "It is one meter long and one meter long."
By purchasing hair , by the year 2002, Yang Guanghui had more than one million yuan in income a year. At this time, he suddenly announced that he was going to attract investment and recruit a Hong Kong company to Ganzhou. This was taken by the locals. A joke.
The villagers: "Hey, this place is too poor. This is a matter of Arabian Nights. Can foreign businessmen come here?"
Secretary of the town party committee: "As far as our government talks, the government can't introduce it, can you introduce this company?"
Why did Yang Guanghui go to attract investment? It turned out that he had developed a new wealth plan, and attracting investment was only the first step of the plan. If the plan is realized, his wealth can expand rapidly. What kind of plan is this? Does it have anything to do with his acquisition of yak hair?
Yang Guanghui wants to invite Hong Kong companies to engage in wig processing. He used to supply hair products to this company. At that time, the company was preparing to build a branch in the south. He heard the news that Yang Guanghui found Zhang Xinyun, the person in charge of the establishment of the branch, and hoped to build the branch to Zhangzhou, but the proposal was rejected.
Zhang Xinyun: "Because we don't know about Zhangzhou, we don't know how to do it. We just don't know what we are not familiar with. We have to be familiar with it, and we will do it."
At the beginning of 2003, Yang Guanghui once again found Zhang Xinyun. When the two sides were eating, Zhang Xinyun suddenly pointed to a bottle of liquor and made a request.
Zhang Xinyun: "The Central Plains culture is dominated by wine. We will say later that you can really drink these wines, then we will come over and invest."
Yang Guanghui: "Then drink it, then it will be poured."
Reporter: "What do you mean by splashing?"
Yang Guanghui: "It’s just that if you don’t think about anything, you just make it happen."
Yang Guanghui took a cup for a cup, and soon a bottle of white wine was all drunk, and he was drunk on the spot. In fact, Zhang Xinyun asked him to drink, but he wanted to see how much his sincerity in attracting business. Later, Zhang Xinyun put forward a second request. When he went to Chenzhou to invest in a strange place, he had to hire Yang Guanghui as an executive director and gave him an annual salary of 500,000 yuan. At that time, Yang Guanghui’s hair purchase business earned more than one million yuan a year and gave up business to work for others. This clearly was a loss, but Yang Guanghui actually agreed.
Yang Guanghui: "To take a step and see two steps, don't take care of the immediate interests. It is easier to succeed by taking a step and two steps. If you take a step and look at it, you just keep the status quo and there is no better development idea."
Take a step and see two steps, then Yang Guanghui works for others, what is the ultimate goal? Is it related to his acquisition of yak hair?
In May 2003, Hong Kong enterprises invested 2 million US dollars to establish a wig processing factory in Luhe Town, Zhangzhou City. Yang Guanghui served as an executive director. He saw that he really did the business of attracting investment, and the local people were very impressed.
The villagers: "I am very appreciative of him. They all say that you really have the ability. You are really confident that you have really worked hard to bring foreign businessmen."
Secretary of the Party Committee of the town: "General Yang, you are the biggest hero in our town. We all said at the conference."
Yang Guanghui carefully managed and carefully studied the various techniques of wig production. In 2005, he suddenly proposed to resign as an executive director. Hong Kong enterprises are willing to increase their annual salary to 1 million yuan to retain him, but he is determined to resign. Why is this? What? In fact, all this is related to the business opportunities he found yak hair.
Yang Guanghui found that with the improvement of people's living standards, the use of wigs has also changed. Before, there were bald white hairs to wear wigs. Nowadays, many people wear wigs to dress up their images and change their hairstyles quickly.
The manager of the wig store: "You see this beauty is now long hair, then I choose a medium length for her, the change will be very big, you can look at it. Come, please sit down."
Reporter: "Do you think that short hair looks good or looks good?"
Customer: "It's not the same. If you have a short hair, it's a bit foreigner. The big waves are slightly feminine, but they are pretty cute. It's pretty."
Customer: "Think."
The wig market is heating up, but the raw materials for making wigs are getting tighter. 50 cm long hair like this, as long as tens of dollars per kilogram in the 1990s, it is now more than 1,000 yuan per kilogram. In the process of supplying raw materials to the Hong Kong wig processing factory, Yang Guanghui learned that the yak hair could even be made into a wig.
The yak grows in the alpine region above 3,000 meters above sea level. There are yak growth in Tibet, Qinghai, Sichuan and other places in China. The yak hair is long and thick, and the longest part is the hair on the tail, which can reach about one meter.
After the yak hair is processed, the wig made of human hair and the wig made by human hair have basically the same appearance, and the hand feel is very similar. The wig made of chemical fiber material is closer to human hair and the color is more natural. Yang Guanghui found that there were not many factories that used yak hair to make wigs. The yak hair was full of raw materials and the price was cheap. It cost about 80 yuan per kilogram, and the human hair costs hundreds of yuan or even thousands of yuan per kilogram, a difference of more than ten times. After making a wig, the human hair is only about three times that of a yak hair wig. There are great business opportunities here.
Yang Guanghui: "In the future, the development trend of hair products will use animal hair. The desire to start your own business is even greater. You must be a factory of your own."
Yang Guanghui had long wanted to run a wig processing factory, but he had collected hair for more than 20 years. He was a layman for his wig. He decided to use the opportunity of attracting investment to enter Hong Kong wigs to learn technology for two years and prepare for his own business. Taking a step and looking at the two steps, the friends were very appreciative of his vision.
Yang Guanghui's friend: "It is also a person with a strategic vision. When I take a step and look at the two steps before I use it, I say that I have to focus on the current situation and focus on my next step. Going."
In June 2006, Yang Guanghui's wig processing factory was completed. He not only took out 3 million yuan of savings for many years, but also borrowed 4 million yuan from the bank. After he planned to build the factory, he exported the wig to Europe and the United States and let his wealth expand rapidly. .
How did the messy yak hair transform? In the reporter of Yang Guanghui's processing factory, the yak hair was first treated with acid and bleached. It will then be sent to the firing shop for treatment with this special large iron comb. Watching the workers operate freely, the reporter also experienced it on the spot.
Reporter: "There are nails on this, strange and scary, is this?"
Employee: "Yes, this way, the hand is caught."
Reporter: "It’s really sinking, it’s really sinking."
Employee: "She is all working hard, she won't get it."
Reporter: "It’s too deep, right?"
Employee: "Yes, well, this has to be smart. Reverse, good, scrape. You pull the comb down like this, slow down, well, pull it."
Reporter: "Hand drawn?"
Employee: "Yes, pull out."
Reporter: "Is it all chaotic?"
Employee: "This handcuffs, that hand is not used. This handcuffs, the hand is holding, let it be neatly."
Reporter: "I understand."
After preliminary combing, the yak hair was patted neatly with this small wooden board, and then sent to the next workshop for synthesis, which made a clockwork. The spring is finally softened and shaped. Now Yang Guanghui sold the clock directly, why is this? Yang Guanghui took the reporter to another local wig factory.
Originally, the clockwork was stitched according to the drawings, and it can be processed into wigs in an hour or so. The demand for wigs in Europe and the United States is very large. Consumers there generally buy springs, and the hair salons design wigs according to their own preferences. The size and style are more suitable. Yang Guanghui locked his eyes on the European and American markets, so he only made clockwork. In order to introduce the wig more intuitively, Yang Guanghui invited reporters to try on the spot with him.
Yang Guanghui: "It's very trendy, isn't it? It's very trendy."
Reporter: "Fashion."
At the end of 2006, a stranger suddenly found Yang Guanghui, an agent of a hair products company in the United States. He saw the introduction of Yang Guanghui's factory through the network. He visited the factory and ordered a clockwork order, which made Yang Guanghui very excited. In the half year, Yang Guanghui issued 5 million yuan of goods, and the other party paid 2 million yuan in payment. After that, the US company suddenly terminated the cooperation.
Yang Guanghui: "The sky has collapsed. There is no profit for a penny, and it has lost money. The whole three million yuan have been broken in."
Yang Guanghui repeatedly called the US company to settle the payment, the other party did not give it, and then simply could not contact. The news that Yang Guanghui had been deceived when he built the factory was not lost. Many people felt that he would be completely defeated this time.
Peer: "The factory that opened only dared to get back a few million. That is also, it can't be accepted by ordinary people."
Reporter: "What did you think then?"
Peer: "At that time, I thought that if it was not enough, then the factory would not say it, it would go bankrupt, and it would be awkward to do it."
Peer: "Building a factory, it is troublesome to press the money again."
After saving for 3 million yuan for many years, the 4 million yuan loan for the construction of the factory has not yet been repaid. At this time, the capital chain suddenly broke, and Yang Guanghui could not move at all. What should he do next?
Yang Guanghui was defrauded of 3 million yuan in payment, many friends were sorry for him, advised him to stop doing it, but he made an unexpected move - to South Korea. What is he going to do?
In May 2008, Yang Guanghui came to South Korea. He traveled to the big shopping mall every day. It was half a month. It turns out that the Korean wig processing industry is very developed and is a leading position in the world. Yang Guanghui is here to investigate the trend of wigs.
Yang Guanghui is not busy looking for customers first. Why do you want to visit Korea? After being cheated, Yang Guanghui carefully reflected the reasons for the failure. He felt that looking for a partner could not find a small company without credibility, and should cooperate with a large company with strong strength, but in cooperation with a large company, his products must be more outstanding. Well, we can lay the foundation for the next step of cooperation.
Yang Guanghui improved the style and color of the spring, and the style has increased from seven or eight to more than twenty, and the number has increased from dozens to more than 120. In order to make the spring more shiny and smoother, he also replaced shampoo and softener.
Yang Guanghui: "This shampoo is more expensive than the barber shop beauty shop, and the grade is higher."
Reporter: "So hair is equal to entering a beauty salon?"
Yang Guanghui: "Yes. It's very combed, isn't it? Very smooth, very smooth."
In order to check the quality of hair, Yang Guanghui developed a habit of holding a comb wherever he went, and combing a few times.
Yang Guanghui, through a friend's introduction, found a representative of a US hair products distribution company in China, Park Yinglan, and Park Yinglan's company had annual sales of 50 million US dollars. Yang Guanghui invited Park Yinglan to the factory to see the goods.
Park Yinglan: "The gloss is good and bad, it can distinguish the quality of this product is high and low."
Reporter: "Well, is it brighter?"
Park Yinglan: "Yes, the brightness is better. Our hair is like a rejoice after being combed down. It is smooth, smooth and bright."
Park Yinglan was very satisfied with the product and reached a cooperation intention with Yang Guanghui. The order is not lost, where does the money come from? Yang Guanghui mortgaged his house and loaned more than one million yuan. He saw that he was full of enthusiasm. Many friends also borrowed money from him and raised more than two million yuan.
In March 2009, Park Yinglan and Yang Guanghui signed a large order of 2 million yuan, which made Yang Guanghui very excited. But a month later, when Yang Guanghui started production, the market price of yak hair suddenly fluctuated.
Yang Guanghui: "The amount of floating up is relatively large."
Reporter: "How much did it rise at the time?"
Yang Guanghui: "At that time, there were seven or eighty yuan, so."
Reporter: "One kilogram?"
Yang Guanghui: "One kilogram is up seven or eighty yuan."
If you press the price after the rise, the 2 million yuan order is not made to make money, but you have to pay 500,000 yuan.
Employees: "It's also a bit sad. Your own money is pulled from the incoming materials, and after a process, he has to pay."
Production manager: "I will definitely think, this is still to lose money? Some people may not understand."
The staff advised Yang Guanghui to terminate the cooperation, or asked the US company to change the order price, but Yang Guanghui decided to supply the original order.
Yang Guanghui: "The customer is also going to take a step and see two steps. If you don't look at it, you won't have big development. I want to do it for her. This is also for the long-term development. When you have to pay, you have to pay." â€
The first step is to lose 500,000 yuan. What is the second step that Yang Guanghui expects?
In June 2009, Yang Guanghui completed the order as scheduled. Later, Park Yinglan learned about the rising raw materials and appreciated Yang Guanghui’s business in keeping its reputation.
Park Yinglan: "When it comes to doing it, as a company may face such a thing, it may be that more people will take into account a small interest in front of it, more, but a big entrepreneur like him may look The starting point for the problem is different."
Park Yinglan and Yang Guanghui signed a long-term cooperation agreement, and the annual supply increased to 3 million US dollars.
Park Yinglan also introduced her friend Zheng Wei to Yang Guanghui, a Korean who runs a hair products distribution company in South Africa. Every time Zheng Zheng went to the Yang Guanghui factory to order, the Korean-language Park Yinglan personally came to be the translator.
Park Yinglan: "He said that the main thing is too cold, so it is the feeling that can't be touched."
Reporter: "How many goods are you ordering from here every month?"
Zheng Zheng: "The number of each month is different, but it is about thirty-five days and about 30,000 clockwork, three hundred boxes."
Although an order lost 500,000 yuan, Yang Guanghui not only established a long-term cooperative relationship with Park Yinglan, but also met her new customers through her. Those who did not understand his practices were all admired by him.
Employee: "We didn't know what it meant before we finished it. After he finished, we only knew what happened. It was said that it was unexpected under a lot of circumstances, and the eyes were farther away than others."
The wig made by human hair is a high-end product, and the price is about three times that of the yak hair wig. Since 2009, Yang Guanghui has acquired human hair from India, and the processing wig accounts for 30% of the total. In 2011, his wig products were sold to In the United States, South Africa and other countries, the annual sales income reached more than 100 million yuan. There are more than 20 wig processing enterprises in Chenzhou City. Yang Guanghui was not the first to start, but he has become the leader of the local wig processing industry in just six years.
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