The textile industry will have a promising future in the next decade

The website of the National Development and Reform Commission released the "Topics for the Development of Special Textile Industry Zones and Industrial Clusters." It was pointed out that in the past decade, China's textile industry featured regional and industrial clusters have achieved rapid development and major changes have taken place. However, the development is still unbalanced, and there is still much room for improvement in terms of technological innovation, brand building, and internationalization, and there are still plenty of opportunities for the next decade.

With the rapid development of China's textile industry, the proportion of fiber processing volume in the world has risen from 25% in 2000 to 51% in 2010. Among them, the industrial cluster area is the main force for improving the total processing volume. For example, in the 2011 Xiaoshan, Shaoxing, and Tongxiang counties, the output of chemical fibers reached more than 11 million tons; in Zouping and Changle, the spinning output reached 15 million spindles; Shengze, Xiqiao, Hutang, Dangshan, etc. There are more than 200,000 looms in the town; sales of home textile products in Haimen, Samsung Town, Jiangsu Province reached RMB 50 billion in 2011.

Thematic analysis shows that there are five main reasons for the achievement of these achievements in the textile industry:

First, investment has brought about an increase in scale. Private capital provides important support for the development of various cluster regions. The total assets of the five towns of Zhejiang Datang and Xucun reached 65.9 billion yuan in 2011, an increase of 342% compared to 2001; the total assets of the five towns of Jiangsu Shengze and Xinjian in 2011 reached 117.9 billion yuan, an increase of 628% from 2001. .

The second is to focus on scientific and technological innovation and scientific development. All industrial clusters generally adopt a plan-first approach to overcome the blindness of development. The level of process technology and equipment in the cluster area has been increasingly improved, products have been gradually upgraded, new technologies, new processes, new equipment, and new materials continue to emerge, and significant progress has been made in the deep integration of the two. Many companies in the cluster area have established national, provincial and municipal technology centers, and some have established postdoctoral workstations, many of which have independent intellectual property rights.

The third is to focus on improving the industrial chain and supporting measures. In recent years, industrial clusters have paid attention to the guidance, encouragement and support of enterprises to increase investment, and attached great importance to supporting and improving the industrial chain so as to maintain their competitive advantages. At the same time, the specialized markets and e-commerce in the cluster area have also developed rapidly, forming a good interaction with the industry and enhancing the competitiveness of textile clusters.

Fourth, we must pay more attention to our due social responsibility. Whether it is treating employees well or treating the environment, the clustered region as a whole has made considerable progress. The wages of front-line workers increase by 10–20% every year. Staff accommodation living conditions, benefits, entertainment and entertainment have also been greatly improved.

Fifth, regional brands and corporate independent brands have continued to grow. The company’s brand awareness has been gradually strengthened. The development model pursues quantity and quality, and never expects processing and OEM to establish its own brand and increase its brand contribution rate. Many industrial clusters have formulated various incentive policies for the development of independent brands. While supporting enterprises to improve their own brands, the regional brand strategy has also made important progress. Regional brands with textile characteristics continue to emerge and are continuously recognized by the society. Some provinces and cities have also started the creation of regional international brands, allowing regional brands to embark on the world.

In addition, the topic also pointed out that in the past ten years, major changes have taken place in the textile industry cluster region, and a number of regions have emerged that are effective in transformation and upgrading and have the connotation of new industrial clusters. However, the development is still unbalanced, and technological innovation, brand creation, design and development, marketing management, and internationalization still have a lot of room for improvement, and there are still great potentials for the next decade.