The garment industry needs all-round development to create advantages

The international financial crisis in 2012 continued. The recovery of the international economy still has a long period of time. This has a great impact on the apparel industry. However, under such a crisis situation in Europe, there are also global brand profits of brands such as ZARA that can grow by 30%. This case reveals how we have become stronger. We must have an industrial base and a room for growth from the big to the strong. The key is how to choose the future development path.

As a real economy, the material wealth and cultural wealth created by the apparel industry are for consumption. But consumption is not the end, but the starting point. There are three important tasks for the apparel industry. First, the people of all ethnic groups have new expectations for a better life. The garment industry is a consumer industry, and it is necessary to satisfy people’s new expectations of material life and cultural life. China's garment industry bears the requirement that the final market drive the entire industry to adapt to building a well-off society in an all-round way. This is the difference between Chinese brands and foreign brands. The second important task is to become a new requirement for the textile industry in China's manufacturing industry. In the 12th Five-Year Plan period, we formally proposed that the manufacturing industry should change from strong to strong and realize the transformation and upgrading of the textile industry. At the same time, he specifically proposed the ability to develop products and the ability to create independent brands. Our apparel industry is a competitive industry. Why is it not? Because many of our competitiveness lies in demographic dividends, and the strengths we need now are: science and technology, brands, talent and the ability to sustain development. The third important task is to take part in the new advantages of international economic cooperation and competition. The traditional advantages and conditions of the apparel industry have changed, and the new advantages are not enough. The new advantages of the apparel industry are now growing and are accelerating. But at the same time, we have to admit that our supply chain technological advantages have not yet been exerted. The apparel industry is to accelerate learning, practice, summary, and refinement. In terms of talents, we still have a gap with other apparel developed countries. The concept is easy to learn and it is difficult to do it in practice. Because all things are driven by people, it is easy for a few to learn. It is difficult for a team to learn. Our industry needs superb teams and capable teams. The textile and apparel industry lacks a hard-working team.

We must understand that the important conditions for becoming a strong textile and garment country are: sustainable development, cleanliness and safety, green and low carbon. From the perspective of a new type of industrialization, the apparel industry must not only upgrade from these aspects but also bear the historical responsibility for full employment. Enterprises have improved, and fewer employees have used them. If they do not pass the brand's strength and open up bigger markets, then employment can only shrink, and this will increase the market.

In the final analysis, the textile and apparel industry must create new advantages, new advantages in science and technology, new advantages in talents, and new advantages in sustainable development. This is the reason for realizing a strong country. The road is clear, but it can't be achieved by mere words. It must be done. I believe that using this understanding to implement the next step in the practice will definitely accelerate the growth of the brand. As a brand, all aspects of service, social collaboration, social organization, supply chain, talent, and culture need to be continuously improved.

The garment industry must achieve the goal of building a strong nation in all directions and actively assume the task of building a well-to-do society in 2020 and achieving the level of a medium-developed country around 2050. I think we should achieve this objective in advance.