Nike Recovers Restructuring of Social Network Marketing Business Faces Difficulties

The American Nike brand plans to reclaim its social networking site marketing business. The business is currently managed by a number of advertising companies. This decision was not unrelated to the company’s solicitation of Musa Tariq, the former social media director of Burberry, in October of last year.

The website MarketingWeek, which disclosed relevant news, stated that many other sporting goods companies are now developing on various social networks. For example, Hummer frequently throws the ball on the social networks of football players, while Reebok has many advertising companies interested in Cooperation, but still decided to maintain their own social network marketing business.

Nike’s ad spending on advertising and paper media has dropped by 40% in the past three years, but online marketing spending has continued to climb. However, the brand still refuses to confirm or deny the above report.

After Nike's sale of the Umbro and Cole Haan brand, it has been restructuring in recent months. In the second quarter of the end of November, the company’s net profit fell by 18%. This was mainly due to the difficulties faced by the brand in the development of the Chinese market.