Market Positioning: Focused on offering natural comfort and highlighting individuality, our brand targets young women who are lifestyle-oriented and urban-savvy. This consumer group represents a broad and promising market. The age distribution is as follows: 18–23 years old (40% of the main consumer base), 23–28 years old (another 40%), and 28–35 years old (20%). This demographic mix ensures a strong and diverse customer foundation.
Business Philosophy: At the core of our strategy is the belief that products are the lifeline of business, and putting customers first is essential for long-term success. We follow a "three-win" philosophy—winning for the company, the franchisees, and the consumers. Through a franchise model called "Eighteen Ladies Square," we have built a community of interests involving franchisees, store investors, and agents. The parent company is committed to continuously understanding consumer needs, improving product quality, and enhancing service standards. This ensures that all parties involved can achieve profitability and sustainability, ultimately leading to a true win-win scenario. Our goal is not just to sell products, but to build lasting relationships and shared success.
Nylon Baby Dress,Nylon Dress Fabric,Nylon Spandex,Nylon Spandex Fabric
Shaoxing Ruruo Textile Co.,Ltd , https://www.ruruotextile.com