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[China Glass Network] Search engine optimization can not only make the website perform well on the search engine, but also make the whole website look easy and bright, the page is efficient and concise, the target customers can go straight to the theme, and the website plays a communication business and The customer's better results.
Part of the SEO process:
1. Avoid using too many pictures and animations. 2. Use static and dynamic web pages. 3. Use good keywords. Keyword analysis is especially important. 4. Pay attention to the number and quality of external website links. 5. Use "site map" as a search engine. visit the website to facilitate policy enforcement <br> <br> PPC
1. Analyze whether an enterprise is suitable for bidding ranking
The bidding ranking itself does not determine the realization of the transaction. It only provides a channel or opportunity for the user to discover the enterprise information. It can be seen that the website construction is the foundation of the network marketing. There is no solid basic skill, and no advanced network marketing means will produce. Obvious effect. In addition, some industries are directly controlled by the state and are basically monopolistic industries, such as the oil and coal industries. Development and production companies like these industries do not need to bid. For some network service companies, IT product production and sales companies and other companies better bidding ranking.
Enterprise wins marketing (to provide one-stop online marketing consulting services for enterprises to help enterprises win a broader market.
2, choose the search engine suitable for the enterprise itself
Under the same price conditions, you should try to select a search engine with a large number of users, so that the efficiency of being searched and browsed will be higher. However, if the number of websites participating in the auction with the same keyword is large, if the ranking is lower, the marketing will be reduced. The effect, therefore, should also consider a variety of factors to determine the cost-effective search engine. Whenever possible, bidding can also be performed simultaneously on several search engines, making it easier to compare the performance of individual search engines.
3, according to the actual situation of the enterprise to buy the right amount of keywords
In fact, even in the same industry, because users use a keyword, there is a certain degree of dispersion. The effect of selecting only one keyword is limited. The ideal way is to choose 3 if the marketing budget permits. Five users use high-frequency keywords to conduct bidding activities at the same time, which may cover more than 60% of potential users, and the chances of obtaining revenue will be greatly increased. In addition, careful selection and design should be carried out in the selection of keywords. Hot keywords have higher prices. If you use several keywords with low prices, it is an effective way.
4. Improve conversion rate of click rate and business achievement rate
Search engine marketing strategy a, the idea of ​​search engine marketing throughout the entire website planning and construction process. It is better to combine the network marketing ideas in the planning and design stage of the website, so that not only will it be less effective after the website is released, but it will save time and consider the problem. At the same time, it will also increase the network marketing to a large extent. The confidence of the people.
b. The relevance of web content to search keywords is extremely important. If you promote certain keywords on Baidu or Google, you should be able to correctly enter the webpage related to the keyword after entering the keywords and logging in to the website. Therefore, if the user enters “Gift Group Purchase†in Baidu, your link will be displayed, and you can continue to click on a webpage related to “Gift Purchase†instead of the homepage of the website or the webpage irrelevant to the gift. On, then take the user to a web page of other related products through a link.
c, testing and experimentation are the key to improving conversion rates. The conversion rate cannot be increased without testing. Therefore, you need to have a good test system, understand its actual situation, and test the website update.
d. Improve the brand image of the network and gain the trust of customers. By actively demonstrating the company's privacy policy and shopping process, SSL encryption is applied to the forms on the site. Hundreds of satisfied users have already made purchases on the site and easy-to-use contact information provided by the company, such as name and address. And help users build trust in the business through email. Be able to slowly trust the company over time by articles or newsgroups on the site.
e. It is important to report and find those search words with high conversion rates and to delete search phrases with low conversion rates through online marketing software, search engine optimization and ranking automatic detection software and website traffic analysis system website reports.
f. The percentage of click-to-pay budgets among search engines is also a factor in the impact rate. Also in the content and design of the website, carefully identify the target customers, understand their exact needs and provide them with what they really want.
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