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Dozens of companies defeat, tens of billions of dollars in blood and tears. High-profile hero, the ideal model, fantastic team, plenty of money ... ... It all seems no suspense to often fall short, we will be real money one by one the ruins of reconstruction. Some failures, once experienced may be beyond redemption, some lessons, once learned it may benefit for life. Good business failure happy network has attracted 25 million US dollars of venture capital, at the peak valuation of 100 million US dollars; Yanhuang media four years on the financing of 45 million US dollars; ZCOM-led electronic magazine business, attracted a total of hundreds of millions of dollars Of the venture capital funds; ITAT two rounds of private equity reached 120 million US dollars ... ... Now the money has been flooded. Similar examples are Hanwang, Prosperous China, BYD, Ninetowns, a tea sitting, Focus Media, Suntech, blog network, PPG, billion Tang, Shang Yang technology, cool 6 network, Asian Interactive Media. All of them have done well in their respective fields, but now have fallen from the clouds - some have collapsed and some have fallen into the quagmire, with intuitive data that have lost billions of dollars. Happy network: happy not up (founder: Cheng Binghao) happy network, hard to happy. According to Alexa, after a peak of traffic from HappyShops launched in February 2010, HappyShops slipped all the way. In a year and a half, HappyShops dropped about 70% of its daily users. In recent three months, happy web page views fell as much as 38.74%. The once-furious Internet dark horse, now slowly bleached, is being abandoned. In February 2008, happy net quietly on the line, and soon won the Northern Lights 5,000,000 US dollars of investment, the following year and once again inhaled Qiming Venture Partners, Northern Lights Ventures and Sina net total investment of 20 million US dollars of the funds assessed Nearly 100 million US dollars. However, today, it has fallen altars, it is difficult shoulder to shoulder Sina Weibo, Renren, Tencent friends SNS community website. Today, happy network also adjusted the mode of group buy, the group buy products and customer service all transferred to the Group buy F site, the future only to provide third-party service platform, the industry is not only difficult to agree on this, but a little more bad-mouthing sound. Once brilliant, however, for the founder Cheng Binghao, happy net brilliant seems just passed in the near future. The beginning of the establishment, happy online stealing food, grab parking spaces and other online games rapidly popular among office workers. It was a real happy time, flocking to the outside but was blocked from the media reporters, carrying money but was declined advertising brand companies, all in 2008 have enjoyed a happy heart Cheng's stubborn. Do not accept the interview, do not consider the ads, the first happy net mysterious, elegant deduction most vividly, of course, revealed a boredom of programmers personality. Stealing food, rob parking spaces and other applications, coupled with the user's soaring, not only to bring exciting team Bingbing Hao, even the industry will be happy net as China's Facebook. Compared to all networks (formerly the school network), happy network more advantages. First, is the product's success. It can be said that Cheng Binghao, a former CTO from Sina, is one of the best product managers in the domestic Internet community. The early application of Kaixin network has become a weapon for users to stick to the Internet most effectively. This is a rough campus network Difficult to spell than. Second, the success of the target user. Happy network positioned at the beginning of white-collar office workers SNS network, apparently, this group is more mature and more spending power, compared to school network started from the students started, more likely to conquer advertisers. Third, the team's success. Early happy network team entrepreneurial passion is surprising, time to 2009, happy net is still in a dilapidated residential building office, the reason why residential buildings, because it does not seem to be office buildings, dirty, worn-out, moisture Heavy, downstairs even turned out to be "card" traffickers office, but at that time, happy network users have reached more than 30 million, even less than 40 teams. Happy Network founder of the past year or two, has relished, quite inspiring. High-quality user base, strong team and near-perfect product bring unlimited Imagination space, capital, customers, users and the Internet industry, almost all who care about this company, will have high hopes. Miss the open street signs only, happy network or dilapidated. Brilliant destination, lonely and sad. Tragedy can not be infected into users. Internet users in China, has long been the Internet after another wave of pet no feelings, you can grasp the trend of the Internet users will be full house, if you lose the previous coordinates of the user turned away. Happy network lost at the crossroads, there was a clear but easily overlooked street signs: open to the left, closed to the right. Xie Wen, former president of Yahoo China, believes Kaixinwang can not become Facebook in China because it was wrong from the beginning. FacebooK to do is a common platform, with the platform to bring users; and happy network is called "spoof social networking sites", the main car stolen, selling slaves and stealing food, is by application to bring users. And I think happy network decline, not because it is based on the web game application as a starting point, do web pager Tencent can open up a penguin empire, operating a web game happy net Why can not reap the status of at least? Happy network failure, it should come from two aspects, on the one hand failed to seize the user's changes, on the other hand is not able to seize the opportunity to re-industrial chain.
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