Barra Barra ad album gold medal prize

In mid-November, the "Oscars" of China's advertising industry — the 2010 China 4A Creative Golden Prize — was officially announced. Among the many outstanding entries, the "Seven Weeks Wearing a Series of Yearbook" album by Barabara Children's Wear and Ogilvy & Mather Advertising Company won the prestigious Gold Prize in the Traditional Advertising category. As one of the most respected awards in the Chinese advertising sector, the China 4A Creative Golden Prize is organized by 4A China, the Professional Agency of the China Business Advertising Association. The 2010 edition emphasized creativity as the core principle, focusing on innovative campaigns from 2009. After being reviewed by a panel of professional judges, the Barabara children's clothing album stood out and secured the top honor. The ceremony was attended by notable figures, including former Vice Minister of Foreign Trade and Economic Cooperation, Mr. Zhou Keren; Mr. Li Dongsheng, President of the China Association of Commercial Advertising; Mr. Duan Ruichun, President of the China Advertising Association; Ms. Zhuang Shufen, Chairman of 4A China; and representatives from various 4A member companies. Industry professionals gathered to celebrate this vibrant creative event. As a leader in the children’s wear market, Barabara has consistently pushed boundaries. In 2009, it made history by collaborating with top international advertising agencies to create a groundbreaking children's fashion catalog. Working closely with Ogilvy, the team positioned the album around the themes of "creativity," "fashion," and "fun." Launched in mid-2009, the campaign titled "Seven Weeks Wearing a Series of Yearbook" quickly captured attention. The album used the question "How many colors does a week have?" as its starting point, encouraging kids to paint their outfits for different days of the week. From movie nights on Monday to space adventures on Wednesday, each day featured unique color schemes and playful illustrations. Black-and-white backgrounds were enhanced with bright shapes and cute cartoon characters, creating a whimsical and imaginative experience. Distributed as a gift in Barabara stores, the album became a hit among both parents and children. Even adults found themselves drawn into the charm of the book, rediscovering the joy of childhood through its creative storytelling. Winning the 2010 China 4A Gold Award not only highlighted the innovation of Barabara’s approach but also confirmed its growing influence in the industry. The campaign proved that Barabara is more than just a brand — it's a creative force shaping the future of children's fashion.

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