"24/7 Timeless" HILFIGER DENIM 2016 Fall Advertising

Amsterdam, The Netherlands (July 2016) - TOMMY HILFIGER, a wholly-owned subsidiary of the PVH Group (NYSE: PVH), announces its 2016 Hilfiger Denim Fall/Winter Global Commercial Film "24/7 Everyday," Hailey Baldwin and Lucky Blue Smith joined hands with global opinion leaders to participate in the 24-hour California Los Angeles expedition. From Sunset Boulevard to the iconic popular hotdog restaurant Pink's Hot Dogs, the concept of commercials opens the brand's unique perspective and is passed from opinion leaders to the entire city of Los Angeles to ubiquitous consumers. Celebrating the spirit of the “millennial generation”, the commercial film allows consumers to participate in the perception and interaction through a new digital presentation.

The execution of the shooting concept began in April 2016 when Hailey and Lucky and Hilfiger Denim's online photographer, Bryant Eslava, invited their online followers to send their ideas through Snapchats and the @TommyHilfiger official account in order to get a rare behind-the-scenes filming. opportunity. In the end, there were 5 lucky winners who stood out from among the thousands of participants and won this award - one from Canada, one from the Netherlands, one from Italy, and two from the United States - they were taken with the shooting The team recorded the opportunity for exclusive highlights and gave the staff an iPhone as a live shooting tool.

During the filming of “24/7 Everywhere” in April, Hailey and Lucky have been using photos and videos to record filming highlights and sharing them in real-time online social networking platforms; on the Instagram social networking platform alone, they Interact with more than 8.5 million followers worldwide. Also advertising film photographer Devyn Galindo to participate in the capture of the surrounding content shooting - this is her second consecutive season for the Hilfiger Denim advertising film - and also Bryant, while using traditional cameras and iPhone to capture the picture at any time, and make Online media exchanges and interactions.

Before the commercials were officially launched in August, the five super fans will join Hailey, Lucky and Bryant, and share their experience and photos with global brand fans through their own perspectives and communication channels. .

Hailey and Lucky, as Hilfiger Denim's best friend, have jointly attended the advertising film shoot of Tommy Jeans in the spring of 2016 to celebrate the brand's classic culture and brand heritage. In addition, Hailey attended the Hilfiger Denim commercial in the spring of 2016, and participated in the Hilfiger Collcetion launch during the New York Fashion Week in the spring and fall of 2016.

In 2016, Hilfiger Denim's autumn and winter series was a journey across the Atlantic to New York City. The brand's classic design elements were remodeled in a relaxed yet fresh yet timeless design perspective and mixed with the brand's iconic rock elements. The collision of nautical winds and military school winds is reflected from the rough work clothes, reflecting the combination of unexpected patterns and fabrics, just like the integration of old world cultures and new world concepts; it is not about the age itself, but shows a full life. attitude.

About Tommy Hilfiger Group

The Tommy Hilfiger Group, consisting of Tommy Hilfiger and Hilfiger Denim brands, is one of the most recognizable designer brands in the world and a clothing group that presents high-end lifestyles. Tommy Hilfiger specializes in apparel design, market positioning in high-quality men's tailored and casual apparel, women's ready-to-wear and casual wear, children's wear, denim collections, lingerie collections (including dressing gowns, pajamas and home wear), footwear and accessories annex. Through selective brand licensing, Tommy Hilfiger also provides products that are closely related to life, such as: glasses and sunglasses, watches, perfumes, sportswear (golf professional clothing and swimwear), socks, small leather goods and accessories, home supplies and luggage. Hilfiger Denim's product line includes men's and women's jeans, footwear, accessories and fragrances. The products of the two brands can be purchased globally by retailers Tommy Hilfiger and Hilfiger Denim, brand stores in mainstream large department stores, online authorized retailers, and tommy.com.

About PVH Group

The more than 130-year-old PVH Group is one of the largest apparel groups in the world. It owns two iconic clothing brands, Tommy Hilfiger and Calvin Klein (CK), and operates the two brands globally. PVH Group is now the world's largest shirt and neckwear company. It operates global brands such as Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner's and Olga, as well as licensed brands Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL KORS, Sean John, Chaps and Ike Behar.