Youngor: "Night Shadow" interpretation of the shirt myth

"Lining" the word has the meaning of underwear in Chinese, the shirt as the name implies is the underwear as clothing, so the shirt until the early Renaissance in Europe can only be used as underwear to wear. About 200 years later, in the 16th century, the blouse of the shirt was slightly covered with a blouse. This was the fashionable fashion at that time. At this point, the shirt could finally reveal its tip of the iceberg. By the end of the 17th century, the shirt was finally expanded due to the birth of the vest. Time has passed for nearly 100 years, in the middle of the last century, men are more and more casual dress shirt, to the 80's, when the shirt is no different today. Since then, the shirt's texture, style, technology, etc. have undergone enormous changes, in a wave of fashion frenzy, the shirt has always maintained its own characteristics and irreplaceable status. A few days ago, the night · Shadow - Youngor 2009/2010 autumn and winter men's high-definition clothing and shirt show in Park Hyatt Beijing banquet hall grand debut, the conference as 2009 China International Clothing & Accessories Fair, one of the important activities, focused Countless eyesight in the industry. Elegant and simple design, visual impact of light and shade staggered, so that the entire venue is simple and not simple, always highlight the delicate and elegant. T station was designed as the letter "Y" shape, and the role of the reflected light to win the eye white became the audience highlight the most prominent. "Y" is the first letter of the Youngor brand, but also a symbol of the Younger brand spirit. Luscious fabric, exquisite fit tailoring, Youngor designers not only for the simple color brings endless changes and imagination, but also to promote Young Men's advocacy of male beauty, a graceful meaning from the inside out. The change of light and shadow, black and white gray staggered, the luxury without publicity, the traditional but not sticky Younger spirit spread from the show floor ... ... adhere to "the first layer of skin" Someone perfume than the second layer of skin, but women For the pursuit of real man, the shirt is his first skin, every man will have a shirt, but also often wear a shirt. Shirts now the most common men's apparel world, Younger guard it, a walk is 30 years. 30 years of history, the achievements of Younger's shirt big, but also to see the Younger shirt. Younger was born in 1979, was only a return to educated youth township small factory, has now grown into China's most influential men's brand. That year, Younger started from the shirt, now Youngor's products are multitude of things, but the shirt is still Youngor's fist products. 30 years of the shirt did not give up, 30 years of assassination on the shirt, 30 years on the shirt Youngor Complex, explored the continuous reform of the shirt process, the success of shirt style innovation. Currently, Youngor's most common shirt to go through 72 rigorous processes to shape; in the high-end series, Youngor is the extensive use of handmade craft, the pursuit of superior quality. Youngor shirt has become a very competitive product on the international market. Locked brand culture connotation "Fashion" is just the wording of the media to create, fleeting. The "classic" is the opposite. It used to be a period of fashion, but it is different from fashion, it can always stay in people's life, memory, has become the eternal people have been respected. Youngor brand never deliberately chasing fashion trends, it focused on creating elegant, taste and classic; Youngor shirt never follow the trend of fashion, it changes over time precipitation refined aristocratic style. Some people think that Younger brand development and cultural accumulation destined to the "luxury brand" direction. However, Youngor understands that this is a very long process and that perhaps more different stages of development are going through this period. The 30-year history has just begun. Younger is targeting a hundred years of enterprises. Youngor's brand dream is to let all people who enjoy Youngor products have extraordinary luxury lifestyle. Control the pulse of the times "Taking precautions, innovation and enterprising" has been the motto of Youngor brand operation. When China's textile and garment industry in 2008 just faced the threat of the global financial tsunami, Youngor timely adjusted the market layout and adopted "50/50 Principle" to combat the winter. That is, 50% of the products are aimed at the domestic market and 50% of the products are locked in the foreign trade. At the same time, the most internationally competitive shirt products are sold in the overseas markets. At the same time, in order to cope with the rising pressure of domestic raw materials and labor costs, Younger has continuously upgraded product quality and value by virtue of "killer" of "innovation" and "brand". Youngor not only built R & D center in Shanghai, but also in Hong Kong, the United States and Italy and other places with R & D institutions, Ningbo headquarters of the production department, sales department also has R & D team, innovation has become Youngor promote the theme of brand development. From cotton cultivation, textile fabrics to garment production and sales, Younger has built a complete industrial chain and continuously pushed innovations to the market. In addition, Youngor in recent years has also been committed to the construction of sales channels, especially the construction of international distribution network, further opening up the international market, today Youngor has become the international shirt sales channel "head."

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