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According to the "Spanish Fashion Newspaper" in Hangzhou, China, Javier Simorra, a well-known Spanish women's brand, officially landed in the Chinese market. The brand's store, a few days ago in Hangzhou, HangzhouTower mall was officially opened. Javier Simorra's dresses, designed by a Spanish fashion designer with the same name. Javier Simorra decided to enter China due to the huge spending power in China. They reached an agreement with a local apparel distributor in Hangzhou to set up a joint venture in a 50% share of each. The store in Hangzhou is part of Javier Simorra's expansion plans in China. Within this year, the brand will open specialty stores in four other major Chinese cities, and within two years Javier Simorra plans to have at least 30 distribution facilities in China.