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Ningbo people pay attention to reality is notable in Zhejiang, Youngor as a business founded in Ningbo, has been known for acting low-key in the industry. However, at the 15th Ningbo International Fashion Festival that just ended recently, Youngor invested 10 million yuan to co-sponsor this fashion festival, introduced six brands in high profile, and formed their own distinct brand positioning - the prominent brand YOUNGOR prominent functionality; High-end brand MAYOR low-key luxury content designed to create tailor-made brands; GY brand fashion style to build a young concept of the world; CEO on behalf of the British Coast style; HANP outstanding health, environmental protection, distinguished from the natural; Hart Schaffner Marx is American Casual style. Youngor Group has always been a leader in the domestic menswear industry. Nowadays, the move to showcase the transformation from apparel makers to brand creators through the International Fashion Festival has also become the focus of the industry. In recent years, Youngor, who started his career in the apparel industry, has been involved in diversification, financial investment, and real estate business. It has formed a pattern of the three major business segments. The success of the new business, to Youngor not only brought high profits, as well as the outside world of its development of speculation. At the press conference held by Youngor, in the face of over-arching questions from many senior reporters in China, Youngor's general manager Li Rugang explained calmly: "Younger has never given up his efforts and development in this industry during his diversification. , As of 2010, its leading products Youngor shirts, suits the average market share has been ranked first for 16 consecutive years and 11 is the best description. "Li Ruggerald said the brand upgrade is Younggoor's internal driving force one of the future. Now, the six major brand studios actively cultivate outstanding design talent, and Japan, Europe and other first-class team of designers to build design centers in Italy and other countries prepared to collect the forefront of fashion industry information, absorbing the latest design concepts. At the same time, the Group also increased its investment in garment channel expansion. It has built large-scale flagship stores in cities such as Hangzhou, Xi'an and Shanghai and set up sales consultant teams. The annual increase of staff revenue for over five years has reached over 10%. These efforts have achieved remarkable results. In recent years, Youngor's sales in the domestic market have risen sharply with annual sales growth of 20% and profit growth of over 38%. It is entirely possible to rebuild a Youngor within five years. Youngor, Chairman of the Younger Group, the love of the apparel industry is clearly more determined and calm, in the eyes of reporters, the main clothing industry is his favorite, but also his true love, because it is about corporate glory and dreams. "I like the three industries of apparel, real estate and financial investment, but in any case, only the Youngor clothing brand has the potential to become a 100-year-old brand. Only the main clothing industry can make my dream." Li Rucheng Conversation frankly, in the context of transformation and upgrading, the garment industry as China's traditional industries, need to be more sophisticated and stronger. Younger is the clothing brand founded by him. His greatest wish now is to extract the unique brand connotation and culture in the next 5 to 10 years and to achieve the transformation from garment maker to brand creator to achieve leapfrog development. In Li Rucheng view, nowadays China's garment industry is in a critical period of ascension and step. What is the upgrading of the industry? Whether China's garment can be completed from garment industry to fashion industry is the essence of the problem. After 20 years of rapid development, China's garment industry has achieved the most competitive garment industry in the world and forced the garment industry in developed countries to speed up the transformation of fashion. The competitiveness of the garment industry performance in the unit cost, that is, the point of the industrial model is the size and sales channels. The fashion industry is characterized by enterprises to complete the emphasis on hard assets into focus on soft assets investment, competitiveness embodied in product design and development capabilities and marketing strategies; through the design, so that consumers love and "forget" the cost. This is a difficult change, but also a magnificent turn of the business. Changes in China's garment industry indicates that the integration and reshuffle between industries and enterprises are imminent. This is a tempting opportunity, but also a dangerous trap. In order to take advantage of this structural adjustment opportunities, many companies can not wait to try a variety of ways to accelerate development and improve their own ability and game weight. Tighter womenswear, trendy children's wear, incredible profit margins, cultural and creative industries, internet sales and online stores ... numerous opportunities are being waived to Youguole, a powerful enterprise, and the core of the group is still a Word: No! When discussing with nearly 100 journalists, Li Rugang, the general manager, clearly disclosed Youngor's strategic plan: he is highly concerned about all opportunities, but will not change the focus of business development. He believes that any opportunity to grasp the need for the support of the policy environment, the support of professionals in the time and conditions are not available, the Younger executives will not rush to do so. It is said that Youngor must be a determined reformist in today's industrial revolution, but on the other hand, it must be a steady reformist. Li Rucheng, chairman of the accidental sentence more "suspected" leaked the secret - "I have a dream, like LV made a consortium, in the next 10 years, through the acquisition, mergers and expand the clothing brand."
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