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"The world's cowboy see China, Chinese cowboy see Xintang," denim clothing has become a ringing business card Xintang. Through denim clothing, Xintang out of Guangdong, to the world, attracting tens of thousands of businesses in the pool. Grasp the era of industrial economy pulse Bo here is the country's largest professional cowboy market - Xintang International Denim Textile City, which is the town of Xintang adapt to the continuous development of the jeans industry manufacturing situation, in order to enhance the industrial structure, the formation of the organic industry chain, And build a powerful platform for communication and brand window. The most convincing data. Xin Tong International Jeans Textile City chairman Chen Kangqiang Xinhuanet reporter interviewed when a bit count: At present, more than 70% of the country's jeans from Xintang, 30% of the country's exports of denim clothing from Xintang, Xintang Town, the current Nissan more than 200 With an annual output of more than 200 million pieces of denim clothing, more than 3,000 denim clothing enterprises and related ancillary businesses, more than 80,000 employees, more than 1,000 registered jeans brand, the products are exported to Hong Kong, Russia, the United States, the European Union Etc. Dozens of countries and regions ...... Xintang town party secretary Liu Guoyou told reporters after more than 20 years of nurturing and development, Xintang denim textile and apparel industry chain has been very complete, the formation of spinning, dyeing, weaving, finishing, Printing, garments, washing, bleaching and dyeing, anti-shrinking and other complete production system, many of which are leading technology in the country, which is unique in the country's denim garment industry cluster. New mode to enhance business marketing Although the overall situation is better, Xintang denim clothing industry also encountered bottlenecks in the physical market expansion is limited, coupled with the pressure of the global economic environment, making Xintang jeans started looking for intensive business model. October 15 this year, Xintang cowboy and Alibaba signed a strategic cooperation agreement for Xintang cowboy enterprises to build online industry cluster e-commerce platform, and urged Xintang jeans garment industry from labor-intensive sample processing model into Brand Expansion of a new model of business marketing. Chen Kang-keung, chairman of Xintang International Denim Textile City, believes that the continuous development of the cowboy in Xintang and the promotion of the integration of the offline market and the online market is the only way. It is understood that most of the current corporate cowboy Xintang are operating their own shop, the shopkeeper for the main group of small wholesale business. Chen Kangqiang said that after entering Alibaba's big e-commerce market, enterprises and merchants should enhance their understanding and follow the market development. On the one hand, they should seize the traditional wholesale of bulk goods and on the other hand, they should be more flexible through small and mixed batches Form, penetrate the online market. Alibaba hand in hand will also help to promote professional cowboy Xintang market brand, you can actively "broad cargo North" to expand international and international emerging markets. Chen Hongqiang revealed to Xinhua reporters recently, Xintang also actively carry out strategic cooperation with Heilongjiang, as a basis, ready to enter the Russian market. To create a high-end industry and cultural center Here are quite prestigious International Jeans Fashion Festival, Xintang denim clothing to the world, let the world know Xintang denim clothing to build one of the most important platform for exchange, through the dynamic fashion cultural activities, and further Promote and build Xintang global denim fashion center brand. Cowboy culture to promote denim clothing industry is becoming a consensus of local governments and enterprises. Liu Guoyou, party secretary of Xintang Town, said that setting such a regional cultural event as a national event will attract the attention of local people. The elected ambassador for the cowboy image will assume the task of promoting and publicizing the image of the cowboy in Xintang. In fact, Is leveraging the culture of cowboy, creating denim fashion center, and promote the appreciation of the denim garment industry. Xu Wenying, vice president of China National Textile and Apparel Council and president of China Cotton Textile Association, said that using the image of the cowboy as an ambassador in Xintang to enhance the international reputation of the local cowboy manufacturers and increase the competitiveness of the local cowboy brands at home and abroad is a key to promoting the denim apparel industry Appreciation, promote the important activities of scientific development. The industry generally believes that the current Xintang holds the trend of denim apparel products, a denim clothing in China as a "barometer", according to local government's vision, the future of denim fashion center, will not only be the world's largest export base of denim garments, but more Is the hub of fashion cowboy, will to some extent lead the global jeans industry and denim fashion trend.