Metersbonwe apparel ranks among the top 10 global apparel brands

Metersbonwe Chairman Zhou Chengjian listed on the third anniversary of the small media meeting August 26 at the Metersbonwe headquarters VIP held. Zhou Chengjian said: "The highest state of life is the experience of having a strong enough heart, enough respect for the society, and sufficient opening up, and it is always the heart of the matter." The happiest state is that from an entrepreneurial perspective, doing It's the happiest to have a business that I love to do, both business value and social value, so I think I now have this status, I do something that I really like, but this thing is right The market is valuable, socially valuable. I have not done before, my heart is not strong enough, sometimes not revere, sometimes did not do the heart go in front of things are in front of heart .If people To do both, this is the highest level. "Zhou Chengjian's words are not so much a review of the market in the last three years, as it is the secret of his life's success. May 9, 2011, BrandZ Most Valuable Global Brands List, Meters / bonwe Metersbonwe ranks among the top 10 global apparel brands, with a value of 1.446 billion U.S. dollars, becoming the only one selected among the top ten global apparel brands Chinese local brand, ranked No. 10. This day, only three months after the third anniversary of the listing of Metersbonwe. In the fast fashion industry, the most crucial data is also the most powerful weapon. As China's local apparel brand, listed for three years, Metersbonwe is not easy to go to the path of glory and is full of thorns: Unlike manufacturing industries, In the clothing, fashion, entertainment and other industries, the western world has always had the absolute right to speak and the power to lead the trend. So far, however, international apparel brands have entered China aggressively, followed by Chinese imitators, followed by rising labor costs in China , The instability of raw materials prices and so objective risk has always existed ... This is what Metersbonwe is experiencing. In this context, the listing of three years, Metersbonwe to become the world's top 10 clothing brand, only because Metersbonwe has embracing change, breaking innovation. Everything in the world can bring new life to change, and there is boundless success in changing. Three years ago, Smith Barney just listed a new stock just three years later, a tailor's ambition, the achievements of a banner of Chinese clothing, "change the pass, the general rule for a long time," changes create opportunities, it is the United States and special St Bonway legend along the way. Leveraging diversified leverage to build a multi-brand empire can not consider how much fast fashion brand will be multi-brand development as their own magic to expand the market, but not enough to force each new brand, most failed to hit the fame, or even on the brink of "extinction" edge. On August 28, 2008, the company launched ME & CITY on the very day it was introduced. This indicates that the long-term focus on single-brand Metersbonwe has begun to extend its product line. The outline of the multi-brand strategy is gradually clear , Showing the ambition of future development. At that time, many media have asked Metersbonwe chairman Zhou Chengjian: "ME & CITY opportunities for success where?" "Is the timing," chairman Zhou Chengjian replied: "Although many overseas mass fashion brands stationed in China, to some extent Change people's concept of consumption, but compared to Metersbonwe, they also lack of understanding and research on the Chinese market, or lack of development strategy for the Chinese market, while the domestic similar brand is not strong enough, of which With the vacancy in demand, it is, in my opinion, the right time to launch ME & CITY. "As Jay Chou anticipates, the changing business opportunities, with the international star Wentworth Miller debut, ME & CITY The first appearance, it has attracted the attention of the world, just a few months, the newly opened flagship store entrance packed packed with many media initiative ME & CITY this unfamiliar brand name, ME & CITY's investment calls from all over the country or even Interested parties around the world joined the explosion. Of course, the road to start a new brand is not easy. In the process of development, it experienced experiencing shortage of human resources due to the substantial expansion of shops. It also experienced delays in sales due to changes in product structure. It also experienced various puzzles and frustrations experienced by the new brands. But Metersbonwe responded quickly, responded to changes in a timely manner, and adjusted tactics so that difficulties could not stop the progress. As a result, ME & CITY, which emphasizes quality, fashion and individuality, meets the new demand for apparel by the newcomers and the middle class in China, enriches the Metersbonwe brand connotation and is strong with the original Metersbonwe brand Complementarity and support, the achievements of ME & CITY three years of rapid growth, the number of shops increased from 0 to 480, from 0 to nearly 1 billion in sales, attracted the attention of the fast fashion industry. After three years of careful market planning and market tests, the accumulated experience in trial and test of differentiated and multi-brand operations has enabled Metersbonwe to take a bold step toward diversification and a diversified strategy of "taking the unusual road" Clearly emerging business development context: In 2009, the positioning of fashion, the trend of the MCKIDS Mi Xi Di children's clothing was born and struggled for two years, now has an independent brand in the children's clothing industry have accumulated their own unique characteristics and reputation. In 2010, AMPM, a line of exclusive online brands focusing on comfort and entertainment, focused on casual wear, home wear and bedding, healthy fabrics, relaxed design and comfortable taking-in experience, Live lifestyle is impressive. In August 2011, the online footwear brand CHIN Qi created with Chinese elements came into being, relying on the Chinese elements to experience the new ideas of domestic products and to promote the Chinese personality to the world, inheriting the cultural background of a national brand, and even building the company Cultural monastery. "Traditional Tailor" Starting a Revolution, Transforming the Founder of All New Business Founders of "Internet Tailor" All implies demands other than wealth. In the modern business history, such demands often carry an innovative consciousness of changing the world. Henry - Ford To make cars for the people, Bill - Gates hope that everyone in the world have a computer, Metersbonwe is also nothing wrong, Chairman Zhou Chengjian has been a dream: "Metersbonwe to become Tailor of the world, to provide consumers a new fashion experience. " In order to realize this dream, skipping the multi-brand development of those hard-working, ups and downs of the curve, Metersbonwe will focus on the development of the emerging online online retail business. On December 8, 2010, Metersbonwe realized the transformation from "traditional tailor" to "tailor of the Internet" by building a state-owned e-commerce platform that belongs to Metersbonwe, so that more people Even people all over the world can experience the Metersbonwe clothing services. January 3, 2011, "Bang Network" day sales exceeded 300,000, the daily trading volume of more than 1000 single, the average value of more than 300 yuan per single. When harvesting this sales data, Metersbonwe is facing the situation of the Internet: random click on Baidu or Taobao, search for "clothing" word, out of all kinds of brand flagship stores, franchise stores tens of thousands. Today's Internet has a vast shopping community, unlimited shopping space, convenient shopping, and of course, a strong and comprehensive competitor in all walks of life. Further in-depth exploration, you can experience the daily traffic per store and the volume of good and bad, the lack of a few. Most e-commerce platform in the "see more, buy less" situation. And Metersbonwe's Bangbu network, how to achieve daily sales of 30 million? From 2 to 3 days to just 2 to 3 minutes, from the year 2008 to 2011, Metersbonwe's order response speed has undergone a historical shift from the market, with computers and busy IT staff at headquarters, From the traditional clothing manufacturing industry to the Internet virtual gorgeous turn around. In order to achieve a better and more personalized online shopping experience, Bangbu network 24-hour continuous improvement, adjustment or even subvert the planning, design; spring, summer, autumn and winter clothing, as long as the guests need, can find the favorite online state A real-time online shopping goods to ensure smooth, the first time served on the hands of consumers, the company set up international standards of logistics management system to speed up the last mile kilometer delivery system promised 14-day return guarantee to ensure the quality of after-sales channel ... ... "In the past we understand the electronic mutual business is a low-cost, low-cost symbols, I have always stressed that e-commerce should not be just low-cost symbols, low prices will certainly bring the challenge of low quality, but also should reflect the brand, Cost-effective, high consumer experience, so that e-commerce will truly faster development. "Chairman Zhou Cheng Jian also gave his own note. Marketing innovation, brand upgrading eye-catching upgrade If the response to changes in the Internet is imperative in the face of the traditional market, Metersbonwe to develop more calm, more forward-looking, listed three years, Metersbonwe seize the opportunity, clever Marketing and putting the accumulated resources in the right place at the right time: Since 2009, with Transformers 2 as its flag, Metersbonwe has started the brand strategy process of cross-border cross-border cooperation. As the first to eat "Hollywood blockbuster" crab, "Transformers 2", Metersbonwe brand logo implanted in the film bridge, prompting more and more Chinese brands value this market Heavy ground. In 2011, Metersbonwe force again, "Transformers 3", the lead movie opening, it is from the Chinese brand Metersbonwe's MTEE, the actor from the beginning of the movie costumes is MTEE Jiugongge pattern TEE, but also in the first five minutes of the film, the characters are on the screen with this shape, which is the "Transformers 3" in the most implanted time. What is this concept in an entertainment product costing millions of dollars per second? This concept means that tens of millions of viewers worldwide will spend nearly a hundred million minutes to enjoy and experience the perfect performance of MTEE in 3D audiovisual atmosphere. It is noteworthy that in the "Transformers 2", Metersbonwe implants are limited to the implantation of the brand logo, and in 2011 "Transformers 3", Metersbonwe changed, the success will be MTEE products to wear in the actor, presented in front of the public, not stiff nor deliberate. Moreover, the cooperation with Transformers, not just the implantation of the film, but also the cooperation of product licensing, interactive marketing and other aspects. Transformers series MTEE from 2009 onwards, as one of the most successful Transformers derivative products, has been loved by many consumers, including Bo send, crazy camp, Transformers logo and other designs of printing MTEE. It is clever to seize the changes, innovative marketing, Metersbonwe brand connotation of a significant upgrade. Domestic goods plus new, changing context Jay ----- A screaming, shouting, fanatical trendsetter representatives, domestic products ----- and nostalgia, history, heritage linked to cultural representatives, in Metersbonwe, both through the cultural, artistic and technical strength of the perfect combination. Listed on the market for three years, Metersbonwe takes the fashion and cultural heritage as the spiritual convertion. Faced with domestic and international fashion brands that are playing international cards, they firmly grasp the two major themes of domestic products and innovation and invite pioneering idol like Jay Chou Domestic shirt, as a brand ambassador, affected and will continue to affect generations of consumers. The concept of domestic product heritage centuries, every glory of domestic products, are telling the national spirit of an era. Three years after the listing, Metersbonwe will carry forward the spirit of the new national product: the Metersbonwe Museum of Costumes, which has embraced thousands of years of concentrated Chinese clothing culture, has become the cornerstone and source of inspiration for the increasingly innovative Metersbonwe. The theme of "Vietnam-China Fashion" series launched in the year includes themes such as kung fu, blue and white porcelain, and its design philosophy comes from the collections of costumes in ancient dresses. In 2010, Metersbonwe endeavored to launch its most innovative product line, MTEE, which combines vintage fashion with classic tide, and deeply understands the long-cherished national sentiment. MTEE once released, it quickly aroused the resonance of the younger generation, wrote a new brand legend. In 2011, the MTEE in the new season was fully upgraded. Eight Chinese cross-border designers from the 1980s were invited to use their keen sense of fashion to create two themes, the 80 Nostalgia Series and the Shang Animation Factory Classic Animation Series, The balance of ordinary T-shirts evolved into a unique new national tide T, has attracted consumers of different ages. The famous Japanese street photographer Mihara Kang is also Metersbonwe creative heart, in the summer of 2011, the street beat works in the MTEE on a very trendy way to restore, embracing countless, this cross-border cooperation to the United States Tesbboni more confidence in the world's top art exhibition --- 2011 Venice Biennale, more than 20 works of world-class artists presented at MTEE, go out of the country Metersbonwe let the world appreciate its clothing In the creative and artistic. Chairman Zhou Chengjian, one of the spokesmen for "glorious dedication," has portrayed a clear outline of the new domestic products: "The new domestic products are fashion-oriented, cost-effective, high-innovative, high-quality, ancient for today and foreign for the use of pure original works". A short sentence, but also for the next step in the development of corporate products marked the direction of strategic upgrading. Plus a little more change, plus more innovation, add more dedication, add more fun, plus more mission ...... Listed three years, under the banner of "new products", Metersbonwe will interpret more legend, Let the world more Chinese mark!