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Dongguan Ju Cheng Clothing Co., Ltd is a large modern clothing company with more than 10 years of professional apparel product development, large-scale production, marketing, high-end intellectual property and brand culture operation. There are "Mammy's Star" (Mummy Star) children's clothing brand and "Aiercasi" women's brand. Mummy Star This children's clothing also makes us feel familiar, people can remember a brand that is not you also want to understand it? Then with Xiao Bian to hear Mommy's Star chairman how to introduce Mummy's Star. Reporter: Please tell us about Xiao Dong: Hello everyone, I am Xiao Xieqiang, chairman of Mummy's Star, and I am honored to be invited to visit China Beauty Network. Reporter: Many people also want to know under the Mummy Star brand of children's clothing, Xiao Dong also briefed us here. Xiao Dong: Thank you very much, Mummy Star was founded in 2009, in the form of franchisees or franchisees in the form of more than 250 shops, mainly in some bustling streets, Mommy Star will also be Enable some new modes. We all look forward to Reporter: Let's Mummy Star is based on how much the children? What is its main style? Xiao Dong: Our Mummy Star is mainly children aged 2-13, why is this intermittent? At the age of two just started as a child, 13 years old is just a turning point, just the end of a childhood, so this stage has Mummy's Star testimony, our style is Jane Eau, the main fashion, when it comes to fashion Style, basically all the brands will pursue this style of fashion, but our Mummy Star fashion closer to the public style, suitable for consumer fashion, this is our Mummy Star style. Reporter: Now for the children's wear industry has been optimistic, it can be said that the industry is a big cake, then joined the dealer is certainly an endless stream, then we Mummy Star's biggest joining advantage is what? Xiao Dong: Now many big names are also stationed in the children's clothing market, such as Chanel, LV and some other big names in the world. First of all, we can prove that the children's clothing market is very impressive. So where are our strengths? First, we repositioned children, a larger positioning of children's clothing, which makes the choice of the group has also increased. And we have a talent training and instilling knowledge, so that each shop staff are dealers, dealer-oriented, customer-focused This is our advantage. Our mommy star's advantage is to train personnel, we have talent, we have a market regardless of the price or style and a series of different will be displayed, so we in this service is absolutely customer satisfaction. Reporter: Listened to the total introduction of Shaw so many believe I have joined the friends have been eager, and that Shaw we Mummy Star franchisee what are the requirements? Xiao Dong: For franchisees are definitely concerned about joining the brand will not benefit, what are the risks here dealers friends can rest assured to join us Mommy Star, just as we also mentioned one of our strengths is a person Only the delivery, service can be guaranteed, Mummy Star this business is for the sake of dealers, so come across anything, Mommy Star will be followed along with the solution. Reporter: Joining a shop a lot of people will do some consideration before joining, then the dealer is most concerned about is surely some joining policy, that we Mummy Star What are its joining policy? Xiao Dong: Speaking of joining the policy and some supportive policies, this is a lot of brands are doing, but where is the real support? These policies are in fact around the interests of a store's business is the most important, so Mummy's Star here or to a service problem, there is no good service, then the strong dealer is nothing to make up , So Mommy Star has a good service is also an advantage Mummy Star, and its biggest killer. A shop to solve a store, dealers do not stock. In the case of Yahuo dealers can be self-stocking, this is also an essential point of return. Reporter: Now is the era of network information, that we Mummy Star did those networks to promote it? Xiao Dong: We certainly have to do for the network to promote it? For example, China Beauty Network we are also a very trusted platform for the promotion, as well as a number of other similar clothing sites we also have advertising, so for this promotion Mummy Star or laid the foundation. Reporter: Thank you, Xiao Dong, we affirm the Chinese beauty network, I believe our cooperation will be getting better and better, and now Mommy Star more and more stable development, this result is certainly inseparable from the efforts of our employees, here Xiao total What do you want to say to your team? Xiao Dong: Of course, we must first of all thank our team for understanding and support, but also for their choice of Mummy Star, I believe Mummy Star with your leadership, will wear clothing in the world of children's clothing. Reporter: Xiao final interview we came to talk about the next Mummy Star future development planning it. Xiao Dong: Mummy's Star is one of my hobbies, like my own child, I personally created a brand, before I founded it has been planned for the future of Mommy's Star Road, we are serving for Advantage of a brand, dealers want our partners, like, are a family, no matter which dealer to Mummy's star will have a compliment, can be thumbs up, this is the largest Mummy Star Recognition, which is what we have been pursuing. For the future Mummy's Star will always be children-centered and create more things about children. Therefore, the cause of children is very hot and I believe the future is also booming. Reporter: Thank Xiao Dong wonderful sharing, I believe Mommy Star under the leadership of Xiao Dong will create greater glories.
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