SPORTMAX's first image store in the North District debuts in Beijing Shin Kong Place

As MAX MARA Group's "Pearl of Pearls", SPORTMAX has always been favored by women with a world-wide collection of clothing, summarizing and foreshadowing each and every season's fashion themes. It has sold well throughout the world. It uses an almost mysterious innovation, charm and The unique embrace of fashion has become a goal that many women have been chasing after. After Milan and Shanghai, SPORTSMAX landed in Beijing. The appearance of the avant-garde fashion debuted in Beijing's fashion shopping landmark - Shin Kong.

SPORTMAX's first image store in the North District debuts in Beijing Shin Kong Place

SPORTMAX Shin Kong Place Stores

Avant-garde was
In the 1950s, Achille Maramotti, the founder of Max Mara brand, brought the elegance of Parisian high-end women's dresses and the American concept of industrial dress production back to Italy. This is also the first time that the concept of real clothing has been introduced to Italy for women. It is easier to pursue fashion. Later in 1969, he was deeply influenced by the prevailing Eclecticism, the eclecticism philosophy. Facing the young people's constant pursuit of freedom and openness, he was keenly aware that a new wave of youthfulness was about to sweep across the English mainland across the English Channel. So forward-looking boldly launched SPORTMAX brand, for the first time presented a world-wide clothing, enthusiastically followed the fashion development, and at the same time appreciate the materials and the research made on the shape, and quickly captured the hearts of young women.
SPORTMAX can always be naturally harmonized and unified. The full range of apparels can be freely combined with each other. The unique and novel collocation means people are always full of passion. It subverts the wearing habits of fashion circles at that time. It is no exaggeration to say that this is known as " The "Young Fashion" brand for all occasions has had a tremendous impact on the apparel industry at that time and in the future, and has been renowned internationally for 40 years.