Song force staged capital and fashion docking drama

On March 25, Songlisi announced in Beijing that it has obtained a capital injection of Asia Growth Fund of Carlyle, the biggest player in private equity investment, with a total investment of 150 million yuan. In the past, China's garment industry gives the impression that it is more like a large exporter, not a stronger household. In terms of quantity, tens of thousands of apparel brands disperse competition, but the pattern is rather disorderly and there are only a few well-known apparel brands such as Songli, Younger and Shanshan. It can be said that the brand is both the Chinese garment industry is difficult to touch the ceiling, but also the weakness of China's garment enterprises. However, this is not the case. In the garment manufacturing and retail sectors, Chinese enterprises have reached the critical point of their maturity stage. The "watering" of capital is expected to give China's garment industry a springboard to a new level. Fashion and capital match out of love sparks In the clothing brands get together today, capital docking fashion is also a kind of investigation of whether the two sides agree, and more may result in a short-lived spark, but ultimately difficult to bear fruit. Xia Guoxin told reporters that song Lixisu lock is a knowledgeable, high-end white-collar women tasted, graceful and elegant, stylish yet restrained, but also lack of femininity. "We hope that through careful design, we will strive to present the intellectual, elegant and beautiful images unique to Chinese women on the international stage." Just as the tremendous vitality of Songli, Xia Guoxin's brand management is insistent and impartial, Let Songli nearly 14 years of growth track has always tightened the main line of brand value management, but at that time, brand awareness is weak, China's fashion industry has always been unable to lift the burden. However, treatment of capital, Song Lixue has not been very cold. In an interview with reporters, Xia said that the cost of capital is so high that it does not exclude the entry of capital, but the time is even more important. The introduction of the Carlyle Fund, can be described as a timely manner and action. However, the proportion of the shares for sale, he implicitly avoided by a smile, as song Liesi brand elegant and introverted general. Breakthrough point approaching the garment industry is also precisely Carlyle's strategic investment intentions, so Song Lixi capital wandering outside many years later, finally knocking Chinese fashion "glorious door." According to Carlyle's party, Carlyle will not participate in day-to-day affairs as other risk funds are less involved in the project management. However, Carlyle can provide resources support and assistance at a crucial time. Back in history, Carlyle has completed a number of landmark deals in the Asia Pacific region, with investment specialists looking for companies that have the absolute advantage and the potential to tap into to ensure that Carlyle's industry expertise and global resources create value for the companies it invests in. It is the nature of strategic investment that Xia Guoxin has made up his mind. Next, the two sides will focus on resources and resources, through the establishment of coalition cooperation, brand culture integration, human resources, business management, and other advantages to achieve the sharing of resources and mutual assistance, Carlyle years of successful investment experience in the Asia Pacific region to enter Songli thinking in the body, to achieve a simple leap in their own difficult to complete. Xia told reporters after getting this 150 million yuan of investment, Song Lixisi brand interpretation, management and marketing innovation, channel laying, etc. will enter the fast track. Prior to this, Song Lixi also maintained an average annual growth rate of 50%. According to some experts in the industry, after the Chinese garment industry has accumulated decades of manufacturing and design capabilities, the pursuit of capital will help the apparel industry to complete its transformation to a brand-added stage. The active capital market will bring tremendous benefits to these garment enterprises and speed up their strategic expansion.