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"Now Shu Lun , the Americas headquarters are under construction, the location is located in New York, has now begun screening for talent." Shandong Shu Lang Garments Co., Ltd. Chairman Wu Jianmin said to New York to establish the Americas R & D center to seize the high-end talent And information resources, Scholaur is to achieve the strategic objectives of international business choice, "R & D center will be put into operation in September, following the R & D center, Shurangama Americas trading company will be located in New York. By then, Shurang will start the layout of the Americas market Marketing network, to achieve the strategic goal of internationalization. "Wu Jianmin said.
Recently, Wu Jianmin has begun a formal study of all levels of New York market, including high-end, wholesale, Weihuo and other markets, with a view to fully grasp the pattern of the New York garment industry, Shulan comprehensive access to the Americas market lay the foundation. "14-year-old Shu Lang, completed the life of the four major transition." Wu Jian-min said the end of 1999, the relocation of the company, so Shulan from small workshops to modern garment enterprises change; 2008, the face swept Global economic crisis, Shurang overtaking to achieve corners, contrarian expansion of the third phase of the project, the implementation of multi-brand strategy; the establishment of the Beijing-Shanghai deep segment, then accelerated the development of Shurangina; stationed in the Americas, is the fourth transition Shulan , Shulan comprehensive international strategic layout of the beginning.
Scholang set up headquarters for development in Beijing, Shanghai and Shenzhen, and the "Yantai headquarters + headquarters in Beijing + headquarters in Shanghai, Shenzhen," the headquarters of the establishment of the headquarters, is to lay a solid foundation for the pace of internationalization, but also a good solution for Shurang The introduction of high-end talent, a single channel for investment and financing to speed up brand upgrades and other issues, and directly to the foreign headquarters in New York initiatives, will provide a more abundant Shulan talent and information resources, to collide more spark of wisdom, accelerate Shulang development and upgrading transformation. Wu Jianmin said that the world is actually very small. Everyone should look at himself with an international perspective. The international vision of Chinese brand enterprises is already very broad. Enterprises should be bigger and better, and their brands should be well-established. There is no internationalization. Certainly not the road, either early or late to go out and better integrate into the world, enhance the level of enterprise research and development, brand strength and international influence.
Now, Shu Lang further improve the brand refinement, do a good job in the integration of many brand development at the same time, has set its sights on the world and further enhance the brand's international level. Wu Jianmin introduced, the establishment of the headquarters of the United States Shulang, Shulan global layout of the beginning. It symbolizes Shulan from entity-based brands to capital and brand-oriented two-way combination of the model. "The development of an enterprise can not rely solely on the step-by-step growth of the real estate industry. It also requires the linkage between the brand and the capital as a catalyst to continuously improve the core competitiveness of the brand." Wu Jianmin is full of confidence.
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