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First, the company profile
Established in 2010, FROMLIFE is a well-known Chinese women’s fashion brand that combines design, marketing, production, and retail. Based in Shenzhen, one of China's most dynamic coastal cities, the brand has grown into a professional enterprise with a strong reputation for quality and innovation.
The brand prides itself on its dedicated team of designers and marketing professionals who offer comprehensive support to their partners. From store layout and interior design to staff training and operational management, FROMLIFE ensures a smooth and efficient business experience. Their commitment to customer satisfaction is reflected in their full-service approach, including after-sales support and ongoing guidance.
Second, the brand interpretation
The name "FROMLIFE" translates to “from life†in Chinese. This reflects the brand’s philosophy that fashion should be deeply connected to everyday living. It represents the idea that life is an art form—simple yet profound, ever-changing yet familiar.
FROMLIFE aims to bring people closer to the beauty of life through fashion. By embracing nature, seasons, and personal expression, the brand inspires women to live fully and enjoy every moment. It's not just about clothing; it's about rediscovering the joy in life and expressing your unique style.
Life begins here!
Third, the design concept
FROMLIFE’s design philosophy focuses on minimalism, elegance, and comfort. The brand believes that simplicity can be powerful—clean lines, structured silhouettes, and thoughtful details create a sense of artistry in every piece. By using soft, high-quality fabrics, they craft garments that are both functional and visually striking.
Asymmetrical cuts, flowing textures, and layered designs reflect a modern aesthetic that blends creativity with practicality. Each collection tells a story, bringing the essence of life into fashion. FROMLIFE encourages women to express themselves freely and confidently, setting trends with a unique and innovative attitude.
Fourth, brand positioning
Design Positioning: Minimalist, elegant, and comfortable with a touch of modern sophistication.
Target Audience: Women aged 28–40 who seek a unique and stylish look while maintaining a balanced lifestyle.
Market Positioning: Available in top-tier shopping malls and busy commercial areas across first and second-tier cities in China.
Customer Profile: Urban women with a monthly income between 2,000 and 5,000 RMB seeking fashionable and high-quality clothing.
Price Range: Spring and Summer collections range from 300 to 600 RMB, while Autumn and Winter items go up to 1,200 RMB.
Material Focus: FROMLIFE uses natural fibers such as cotton, linen, and silk, supplemented by premium imported synthetic materials to ensure both comfort and durability.
Tulle Mesh,Polyester Tulle,Stretch Tulle Fabric,Tulle Netting Fabrics
Shaoxing Ruruo Textile Co.,Ltd , https://www.ruruotextile.com