Sequoia Tree: to create the leader of China's civil service casual men's brand

Jiangsu Sequoia Tree Garments Co., Ltd. was founded in 2001, in the "clothing world" Chinese clothing city - Changshu, Jiangsu thrive. Over the past ten years, under the leadership of Chairman Liu Weijun, Jiangsu Red Cedar Garments Co., Ltd. has been devoting itself to advocating the concept of "friendship makes life more harmonious!", Hardworking, striving for excellence, and setting a target of "creating first-class Chinese business and commerce apparel brands" China is committed to creating a leading men's casual wear brand. Sequoia Tree Garments Co., Ltd. in the chairman Liu Weijun speech Sino-US friendship, interpretation of the red cedar brand story Red cedar tree and the great wisdom of the Chinese people are linked. That year, a small silver ball, contributed to the conclusion of friendship between China and the United States. In 1971, the famous world table tennis champion Zhuang Zidong volunteered to meet the American athletes during his 31st World Table Tennis Championship. With a simple solidarity and fraternity, Zhuang Zendong created an opportunity for the diplomacy of China and the United States. Sino-US "ping-pong diplomacy" man of the spotlight. "Redwood trees" are called "national treasures" in American plants. In 1972, it was presented as a precious gift by the former U.S. President Nixon to the Chinese people. Therefore, the "Redwood Tree" symbolizes the friendship between the peoples of China and the United States. The company names the brand "Sequoia Tree" and employs Zhuang Zedong as the consultant for the Sequoia Tree brand. This makes the witness of "Ping Pong Diplomacy" interpret the cultural connotation of the "Sequoia Tree" brand. In the early stage of business, "Sequoia Tree" had hired the late well-known Chinese garment technician, chief designer of China Business Arrays served as "Sequoia Tree" senior technical adviser. In 1956, Tian Acutong was chosen to make clothes for Beijing Chairman Mao and several generations of party and state leaders such as Deng Xiaoping. Tian Yatong, who has been in costume design for over 60 years, also made suits for more than 100 countries including Bush and Sihanoukville, ambassadors to China. Tian A Tong joined the red cedar, they received Liu Weijun apprenticeship, making the essence of China's official business equipment can be inherited. With the "ping-pong diplomacy," there is the beautiful legend of the "red cedar tree." Only the representative of China's official casual wear - the "red cedar" dress. "Sequoia Tree" enterprises have always made contributions to the development of the friendship between the peoples of China and the United States. March 28, 2006, "Celebrating the 35th Anniversary of Ping Pong Pong Diplomacy between China and the United States on a Visit by a Chinese Table Tennis Delegation - A Trip to Sequoia Tree" Launched at China International Fashion Week, American table tennis players boarded the China International Fashion Week T station. Some members of the US table tennis team re-took the path of "ping-pong diplomacy" friendship and the founding of China's redwood tree costumes - Changshu, Jiangsu Province, as a new node of Sino-American friendship, has drawn worldwide attention. "Sequoia Friendship Tour" achievements of another spring story. In October 2011, the delegation from the United States table tennis team on the 40th anniversary of Ping Pong Diplomacy between China and the United States will join hands in the "Sequoia Tree" dress and continue the front line. The passion continues to write the profound friendship between China and the United States. "Sequoia" brand apparel, intended to base on the domestic market, seize the opportunity to go international; "Sequoia Tree" at the same time a symbol of strong, struggle and unyielding, reflecting the elite men advocating personality, encourage innovation, and strive to fight more than the cultural connotation , Spiritual style. For the effectiveness of the country, show business casual style "Sequoia Tree" company has always focused on brand cultivation. Jiangsu Sequoia Tree Garments Co., Ltd. since its inception established the "brand to promote quality, quality and brand name," the purpose, in order to avoid the homogenization of competition, the company business casual wear as the "Sequoia Tree" flagship brand Direction, based on product development and design of independent innovation, and actively introduce apparel, fabric design and other aspects of outstanding designers to join, and increase investment in technical transformation, has equipped with, equipped with the international apparel computer-aided design system and proofing shop , With an annual output of 3 million sets of clothing production capacity. The company's main products have passed the ISO9001 quality management system certification, ISO14001 environmental management system certification and certification of China's environmental labeling products; after 5 years of hard work, the company with a high starting point, high input, high-grade concept of three high to create a first-class Business, business and leisure men's brand - "Sequoia Tree", a professional production of domestic business casual men's large-scale garment enterprises. "Sequoia Tree" also with Beijing Hongdu Garment Group and the establishment of a strategic partnership, its essence in the field of business into business casual wear. March 2005, "Sequoia Tree" on behalf of China's official business men's successful in Beijing hosted the first fashion conference. In 2008, "Sequoia Tree" enterprises successfully customized 260,000 sets of garments for volunteers of the Beijing Olympic Games. In 2009, "Sequoia Tree" enterprises successfully completed the "National Flag Square Array" and the " Advancing with the times "and other three phalanx of the task of making, in the world attention" National 60th Anniversary "ceremony, fully demonstrated the Chinese official, business casual men's style. At present, "Sequoia Tree" enterprises in the country's marketing outlets have more than 500, and set up more than 50 offices, its sales outlets throughout Beijing, Shanghai and other major cities in the country. "Sequoia tree" brand has access to Jiangsu famous brand and Jiangsu Province famous brand products, the national exemption products, such as the honorary title. Zhuang Yuzhong to lead the Chinese business casual wear By the China Fashion Association, Jiangsu Red Pine Garments Co., Ltd. hosted the "Friendship to make life more harmonious" autumn and winter 2011/2012 redwood business casual men's fashion trends conference 2011 March 30 in Beijing. This is the seventh time Sequoia Tree has released the official and business casual wear trends on behalf of China to the world since the concept of business and business casual men was introduced at China International Fashion Week 2011 at China International Fashion Week. "Sequoia" official casual men's "Yi Zhuang also idle, Zhuang in idle" unique style, the solemn and casual wear concept of the perfect combination of different, to create a rigorous, solemn yet relaxed casual casual men's series. On the day of the China International Fashion Week, a series of "harmonious" men's business casual wear was launched by Chen Kun, the top ten Chinese fashion designer and design director of Jiangsu Red Pine Tree Garment Co., Ltd., which intuitively and vividly explained the dress code of public servants in our country in the new era And concept, all-round display of "Sequoia" official casual men's unique charm. Liu Weijun, chairman of Sequoia Tree, pointed out that since the introduction of the concept of men's business and business casual men, "Sequoia Tree" has carried out a series of structural adjustments and innovations aimed at the special requirements of public servants in government and public institutions throughout the country. On the one hand, in-depth market research at the same time, continue to develop new products, and technology, design, technology and services in areas such as the full upgrade, the implementation of quality apparel strategy to seize the market with high quality. "Sequoia tree" with its large-scale manufacturing capacity, forward-looking design capabilities, superb technology and strict quality control capabilities, strive to create the domestic first-class business, business and leisure men's production base to lead the Chinese business, business and leisure Packed to the world.

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