Reebok brand launched summer offensive Yao Ming as "pioneer"

Reebok's new ads, shot by Yao Ming and other recreational stars of Reebok, will be played simultaneously across the country starting May 1. At the same time, the other party disclosed that from June to August, Reebok will also carry out brand promotion activities for the brand “I am what I am” throughout the country.

According to reports, in order to tie in with the promotion of the brand theme, the previous plan has been produced by Yao Ming and Iverson. The TV commercial, as a launching event for the event, will continue to carry out “carpet bombing” on the print media throughout the country after May 1 broadcast nationwide. Afterwards, from June 3 to June 4th, Reebok will launch the “Reebok Senior High School Basketball League” in major cities in the Mainland. The major urban youth basketball teams will have the opportunity to participate in the finals held in Hong Kong.

Yueba (Shanghai) Co., Ltd. is a joint venture established by Reebok International in the United States and is responsible for the exclusive development, promotion and sales of Reebok products in China. “We divided Reebok’s marketing in China into two types: product promotion and brand concept promotion. Only in the months of June, July and August, we will promote the brand concept of 'Reebok'.” The third-largest sports brand in the world, Reebok uses a number of stars to interpret the concept of the brand, and the promotion activities used by Nike, Adidas and other international brands are exactly the same. The other party stated that the three-month promotion program has not yet been fully confirmed. Compared with the idea that Reebok brand hires foreign designers to design a theme shoe every month, the promotion of the brand concept of Reebok should capture more. Many people's eyeballs.