Men's fashion before the British dollar --- fashion pioneer

Brand introduction Western (Hong Kong) International Fashion Group Co., Ltd. to produce apparel, footwear products as the core, the beginning of the establishment that is committed to the Hong Kong market and overseas markets, years of quiet work, PREWESTERN brand clothing appear in boutique windows around the world. From Hong Kong to Singapore, from Japan to the United States, as well as Europe and South Korea, the world's fashion capital of France and Italy, the dream of "the world feeling PREWESTERN" is gradually becoming a reality. From product development, logistics and distribution, until the sale of terminals, overseas, before the BC apparel group already has a self-internal sales system. 2008 BC (Hong Kong) International Fashion Group Co., Ltd. officially entered the Chinese domestic market. Men's series of professional fashion as the core product, a comprehensive development of China's domestic market. Belonging to the world, China is undoubtedly the best stage for the continuation of dreams. Pre-Christian fashion men's advocate passion, vitality, personality, self-clothing culture, product development and brand image design focus on personal experience and self-style, emphasizing the return of the spirit of humanism and idealism and the integration of clothing spirit for the fast food era City upstart who provide touch memory, a thin space-time changes in a door. Brand positioning To young people aged 18-35 as the main consumer groups, promote the "passion, vitality, personality, self" clothing culture, designed for the new generation at the forefront of fashion to create. Brand Culture Advocates the passion, vitality, personality, self-clothing culture, focusing on personal experience and self-style in product development and brand image design. It emphasizes the return of the spirit of combining humanism with idealism and clothing. Provide touch memory, thin feeling of a door of time and space changes, a quiet place, an enlightenment, a kind of dress attitude. The origin of the trademark "before the dollar" trademark graphics is a combination of deformed Tau, Fusion Leopard's lips, wolf eyes, lion's expression. It perfectly embodies the spirit of the brand "BC"; the main body of the Tau Tau represents the ancient culture which is traceable on behalf of the brand and reflects the rich retro atmosphere. The horns of the emergence are romantic and idealistic, symbolizing the brands that the brand has passed in the past ten years Distance, toward the pursuit of the pursuit of the dream; the wolf's eyes on behalf of the brand keen insight into the target, and calm the choice of the road ahead; Leopard represents the brand in action quickly, efficiency and continuous review of the spirit; lion's majesty is pregnant Among the peace after victory, the only way to assert one's victory is to show one's desire for the next victory in assertiveness, which is also the brand's attitude toward every success. Design Concept The clothing design concept of the former BC brand originated from the classical Passionate Mesopotamian civilization, advocating true colors and nature. In a simple, sophisticated and unique style so that the cowboy return to the original. Human spirit as the mainstay of the design guiding ideology, promote modern sense of the senses and spiritual experience combined to make the product both comfortable, taste and considerate. The addition of idealism elements, but also make the product full of flavor. And close to the latest international fashion design methods with the nostalgic performance of the brand background, a strong time-space products to show a more glamorous fashion sense, and fantastic romantic color.

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