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2019 Autumn and Winter Paris Fashion Week, Beijing time on February 26th. From the rookie designers emerging in Paris Fashion Week to the extravagant old-fashioned treasures, the highlights and topics of this Paris station are wonderful. The doorway FASHION hereby counts a few hot topics to watch:
Aspect 1: After Karl Lagerfeld's death, can Virginie Viard stabilize Chanel?
On February 19, 2019, Chanel Art Director Karl Lagerfeld died in Paris due to illness. The sudden death of Karl Lagerfeld, the designer who has become synonymous with Chanel's spirit, is bringing unpredictable effects to the industry.
As the soul of Chanel, Karl Lagerfeld produces eight collections of clothing for Chanel each year. This 2019 autumn and winter Paris Fashion Week has also attracted attention due to the death of Karl Lagerfeld. The last series he designed for Chanel will be officially released on March 5, 2019, Paris Fashion Week, which is one of the hottest topics in Paris.
At the 2019 Chanel Fall/Winter fashion show, Virginie Viard, the successor to Karl Lagerfeld, will provoke the girders for the first time and run the autumn and winter fashion show alone.
The topic of concern in this industry is: Can Virginie Viard stabilize Chanel? She will give an answer to the industry needs through this fashion show.
Virginie Viard has always been a low-key, she has grown up from Chanel all the way, with whom Karl has been 30 years old, Virginie Viard and the Wertheimer family behind Chanel and Karl Lagerfeld have built a deep trust. She has long been familiar with the affairs of the fashion house creative studio, and can achieve "seamless docking".
However, although Virginie Viard has been working at Chanel for many years, she is still skeptical about whether she is qualified for Chanel's creative director. In the absence of Karl Lagerfeld's aura, can Virginie Viard continue Chanel's glory and satisfy people's expectations of this mysterious successor? This 2019 Chanel autumn and winter series conference may be the best chance for her to hand over the answer sheet to the outside world.
Aspect 2: How is the transformation effect of China Lanvin?
According to Chambre Syndicale, Lanvin, who just ushered in the new creative director Bruno Sialelli, will return to Paris Fashion Week and will release the 2019 Fall/Winter collection on February 27th, Beijing time.
This is also Lavin's acquisition by China Fosun International, which has been unveiled after the transition period. Can the new Lanvin under the leadership of millennial design rookie Bruno Sialelli be reborn? After the acquisition of the French brand by China Fashion Capital, what is the brand's performance?
After Lavin was acquired by China Fosun Group, he experienced frequent personnel changes. Creative director Olivier Lapidus and CEO Nicolas Druz both left. After a five-month vacuum, Jean-Philippe Hecquet left Sandro to become the new CEO of Lanvin. In the luxury goods industry, the creative partner and CEO's successful partner is considered to be the core competitiveness of the brand. Now, after Bruno Sialelli settles in Lavin and gathers the two core strengths of creative director and CEO, Lavin has already been on the road to rise.
It is reported that Bruno Sialelli was appointed as the new creative director of Lavin in January. The 31-year-old Bruno Sialelli has rich experience in fashion design. Before accepting Lanvin's appointment, he served as Loewe's men's design director, directly to JW. Anderson reported his work, and he was also the designer of the Balenciaga women's pre-season series under the leadership of Nicolas Chesquiere and Alexander Wang.
Whether Bruno Sialelli can smoothly transform between men's and women's clothing, designing Lanvin's new vitality, and whether young people pay for this design rookie's work? It is a big expectation for this Paris Fashion Week.
Apparently, the Lanvin lineup has been in place, everything is ready, and only owe the "Dongfeng" of the show. The 31-year-old young designer’s own ability to save Lanvin from the turmoil has come out of the woods, and the 2019 Lavin Fall/Winter conference has become an important node.
We look forward to “China†Lavin being able to bring a new look to the Paris Fashion Week and play a beautiful turnaround.
Aspect 3: Young Designer VS Star Creative Director, who is the brand's optimal solution?
At the Paris Fashion Week in 2019, Nina Ricci's designer rookie duo also left a lot of suspense.
In August 2018, Nina Ricci announced that the Dutch designer duo Rushemy Botter and Lisi Herrebrugh were the brand creative directors, responsible for women's ready-to-wear design. They took over the former Nina Ricci creative director Guillaume Henry who left in March this year.
The two designers Rushemy Botter and Lisi Herrebrugh are very young, 32 and 28 years old. In April 2018, they won the Hyères International Fashion Excellence Award for their “Fish Or Fight†theme costume design and were included in the LVMH Prize finals. .
Nina Ricci was founded in 1932, and women's wear has always been the focus of exquisite aesthetics. The style of the new creative director is not the same as the previous style. Nina Ricci said they hope that the arrival of Rushemy and Lisi will lead to the birth of a new Nina Ricci womenswear. This also reflects that in recent years, the brand style is younger and caters to the consumption aesthetics of young people has become the key strategy of brand incompatibility.
The 2019 Paris Fall/Winter Fashion Week will be the debut of two new designers, how will a unique designer influenced by the Caribbean culture show a new Nina Ricci?
Aspect 4: Can an outsider break into Paris Fashion Week?
Tommy Hilfiger, the "big name" from the United States, took the "See Now, Buy Now" look-and-buy model into the 2019 Fall Winter Paris Fashion Week.
In this fall and winter fashion show, Tommy Hilfiger will release its 2019 spring and summer capsule series Tommy x Zendaya in collaboration with American female singer and actor Zendaya. The “See Now, Buy Now†fashion show will be held on March 2nd, when online and offline stores will be updated simultaneously, allowing consumers to truly enjoy the “see and buy†pleasure.
Since 2016, Tommy Hilfiger has been passionate about launching the celebrity co-branded series "Tommy Icons". In 2018, Shanghai Grand Show invited F1 champion racer Lewis Hamilton to launch Tommy x Lewis. The 2019 Spring/Summer collection is a collaboration with American women Zendaya. The purpose of these celebrities is to attract more millennials.
However, it is worth mentioning that Tommy Hilfiger's Paris fashion show did not appear in the official show of Fashion Week. How Tommy Hilfiger won the respect of the French mainland through this fashion show, wait and see.
Aspect 5: Celine Women's Season 2, how to replicate the glory of Saint Laurent?
Celine, which Hedi Slimane is in charge of, is regarded as a super brand by LVMH and is also a "secret weapon" against Kaiyun Group. At the Men's Wear Week in Paris, which just passed in January, Celine launched its men's product line for the first time. This women's week is also the second women's wear debut after the first show of Hedi Slimane in September 2018. How does Hedi continue to incite the consumer group of Saint Laurent, has the new Celine strengthened this time? This is not only the battlefield of the Celine brand, but also a card that understands the LVMH movement through the Celine fashion show.
The outside world has always had a two-level evaluation of Heid Slimane's participation in Celine. On the one hand, Hedi Slimane's launch of Celine men's, haute couture and perfume series will lead Celine to create a new situation; on the other hand, some people think that Hedi Slimane will become Celine. In the history of the failure, The Hollywood Reporter compares Heid Slimane to Trump in the fashion world.
But beyond the negative comments, there are still people who think that the brilliant achievements he has created for Dior Homme and Saint Laurent can be reproduced in Celine, which is also the idea of ​​LVMH head Bernard Arnault. According to the Financial Times, Arnault hopes that Hedi can double or even triple Celine sales.
The last topic: Paris Fashion Week, is this time starting to innovate?
With the popularity of social media and the traditional fashion week model, Paris Fashion Week has gathered a lot of industry focus, and whether it can continue to maintain a high degree of discourse power has become an industry discussion. Especially under the young consumer rush, the main brands of Drop-style online brands did not release a new series through Fashion Week.
However, for the tide brand, Fashion Week is a past tense. And they are creating the future. At present, the traditional four major fashion weeks represented by Paris are the pressure of innovation.
It is worth mentioning that, first of all, from the fashion week value system, there have been doubts in the past two years. In recent years, the status of fashion bloggers has greatly improved, surpassing some traditional media. The number of big-name designers and fashion house brands willing to participate in Fashion Week began to decrease. In addition to sponsors, even some fashion brands began to look for new ways beyond the traditional model of Fashion Week.
In recent years, luxury brands are continually diluting their dependence on fashion week. Many brands, such as Chanel and Louis Vuitton, are carrying out a wider global tour. On the one hand, embrace new media faster, and on the other hand, carry out more active self-marketing. The release of Fashion Week each year is more like a major announcement for the brand.
The current luxury industry is showing rapid development. In order to seize the young consumer groups and gain more room for growth, the brands have become more and more abandoning the low-frequency, and have begun to follow the example of street fashion cards. The nature of Fashion Week has also been questioned.
For Paris Fashion Week, it is still the biggest feast of the fashion industry. Although social media is distracting people's attention to Fashion Week, it is only the aging fashion week form that gradually disappears. However, the value of Fashion Week can never be replaced in the traditional sense. It can give new brands the opportunity to get attention, and it will also let People will always look forward to what surprises and stories the next season will bring to us.
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