ZUOLA Zula Leather Brand National Thousand Stores Channel Strategy Study

ZUOLA Zola's terminal image has a unique taste. The store's visuals are refined by the French space design, introducing distinctive visual effects. All shelves and props are designed by a senior outsourcing company to ensure that consumers have a very impressive store experience.

ZUOLA Zula Leather Brand National Thousand Stores Channel Strategy Study

First, "leading the trend of dress" is not a miracle

How to make your brand look different? Mark Gebel said: "Emotional Brand"! When “You are My Youmei” was popular in China, we could see the success of our emotional strategy when we unveiled it; we can also see emotions when “I only have eyes in you” sings across the country. The great power of appeal. Emotional communication is not only style, language, but also a gesture, a strategy.

In the current industry situation, whether the garment industry is left or right is the brand impression. This is a latecomer brand. In the end, ZUOLA Zola's members all voted for the left in their own hands. When everyone is right, we will turn left.

“Customized and beautiful mood” first opened the emotional brand of the leather garment industry. Whether this sentence can be deeply rooted in people's minds directly relates to whether ZUOLA Zola brand can become a classic. However, regardless of the future, this will be ZUOLA's Zola way. Customizing a beautiful mood is just a matter of Zola clothing, not a miracle; ZUOLA Zola can tell you that “leading fashion trends” is not a miracle.

ZUOLA Zola story from the rich romantic city of Paris - in August this year, China's leather capital, Haining debut!

First, the channel is king; only the fast is not broken (national thousand stores strategy will become the first brand in Haining to the world)

There is a saying that says: "How far we can think, how far we can go." There is another sentence: thoughts decide actions, actions determine results. When our development goal is a national brand, ZUOLA Zola alone rely on the Tmall flagship store, direct store more than enough to prop up the dream of the overall Zola garment kingdom, gorgeous launch is an inevitable choice. ZUOLA will not behave as if it is left, but it will be transformed into “building the first brand of fashion, luxury, and extravagance apparel under China's entire channel”.

Third, integrate design brand alliance

ZUOALA's product lines are all created by a team of designers led by Mr. CHENJZ, the general manager of the company. Each season's products follow the trend.

Break the traditional brand's long-changing format, put forward the unique "shape" and "God" unchanged fast fashion brand concept. At the same time, it advocates at the right price.

Personalized service, to create affordable, wearable, truly tasteful fashion brand.

ZUOLA Zula Leather Brand National Thousand Stores Channel Strategy Study

Fourth, small micro business model

ZUOLA Zola import stage focuses on 50-80 square meters of small and micro fashion channels, is committed to create limited space to create unlimited value, to achieve the most exquisite, most style; at the same time less rent, low cost, to help franchisees according to the local consumer market The actual situation, flexible and rapid establishment of branches, to fully tap the market space, covering any corner of the city,

Achieve multi-store operation, multi-store profitability of the company's operations.

ZUOLA Zula's development stage will be divided into the dress aesthetic club store, A/B/C class direct operation, and cooperative stores. It will quickly deploy the national market, implement O2O linkage, introduce the latest marketing thinking, and use Internet thinking to the extreme!

V. Nanny-style shop opening process

The professional shop-opening process, joining the stores in one stage from renovation to opening shop, the company provides one-stop service to solve the technical problems of all pre-preparation for franchisees. From the basic decoration of the store, props to the full set of goods only about 180,000 can be easily and completely presented. The ultra-low investment cost, zero initial fee, zero inventory, no first batch of cargo requirements, supplemented with standard terminal operation procedures in the future, minimize risks, achieve minimum investment, maximize profits, and return funds quickly.

Sixth, unique trial system

The company adopts a trial-based sales model. Each quarter's new model is based on the minimum configuration, allowing customers to try out the product first. You can replenish the goods that you sell. You don't need to order large quantities in advance, and you completely avoid the traditional order model because you don’t know about the company’s products. The confusion caused by the large inventory of franchisees. An average of 15 days once the frequency of new arrivals, always add to your shop. In addition, the company regularly provides collocation plans and individual product information for all products, so that you can also receive cutting-edge avant-garde trend information at any time in your home, so that the stores keep up with the fast-paced pace of fashion trends.

Seventh, consultants for your business navigation

Free to provide 16 stores the new marketing thinking and experiential sales skills training, shopping guide training, specifically for the collocation program and collocation skills training, club management training, so that VIP consumption to achieve the ultimate, to solve the franchisee operational management of the worries.

Eighth century brand is not a dream

“What is our dream?” When the general manager of ZUOLA Zola Garments Co., Ltd. put forward such a question for the first time at a team meeting, everyone on this team realized that he would face more than just one jobs. This is a brand with a dream. It is a team with dreams. "What is our dream? What we want to do is a 100-year brand and become the eternal and classic of history."

“Professionalism, pragmatism, innovation, service, equality, and cooperation” is ZUOLA's 12-character Zola spirit, and it is even more important for each member of the team to urge them to advance and retreat with ZUOLA Zola. ZUOLA Zola will position the "all-training, full-staff marketing, full-staff quality" positioning policy; incorporate the "innovation incentive plan, employee entrepreneurship plan, and employee stock ownership plan" into the system; "Employees' collective birthday party, ZUOLA Zola Art Gallery "More is to show concern and promote the promotion of corporate culture. Zuola Zola brand website first unveiled, Zola VIP customer merchandise system will be unveiled in September!

A century brand is not a dream, because I believe, so I believe!