"Stand on the moon to see the earth" The Annunciation Bird Creates an International Brand with National Characteristics

The well-known national apparel brand Announcement (002154) was released online yesterday. The number of online pricing issues was 1920 million shares, which accounted for 80% of the total amount of this issue. In addition, the number of offline placements was 4.8 million shares. 20% of the number of this issue. According to the results of the preliminary inquiry, and considering the issuer's fundamentals, growth, capital requirements for investment projects funded, the industry in which it is located, the valuation of comparable companies, and market conditions, the issue price is determined at 12.6 yuan per share.

During the issuance of roadshows, Baoxi Bird Clothing received more than 100 quotation quotes from suppliers, far exceeding the minimum requirement of the China Securities Regulatory Commission (CSRC). The Announcement was greeted with enthusiasm by investors. Numerous investors stated that for the current issue price, the Annunciation has a considerable investment value. Compared to other apparel companies in 2007 about 50 times price-earnings ratio, the current price-earnings ratio of Baoxi Bird is only 21.35 times. At the same time, in 2006, the company's main business income was 345 million yuan, a year-on-year increase of 12%, and net profit was 42.16 million yuan, a year-on-year increase of 42.43% and a gross margin of 39.1%.

The previously published prospectus showed that the newspaper publicly issued 24 million shares, and the funds raised were mainly invested in the construction of a chain marketing network, the annual production of 100,000 sets of middle-to-high-end suit production line technological transformation, and the annual output of 600,000 middle-to-high-end shirt production lines. , brand design and development center transformation and other four major projects.

The future strategic plan for the brand building and marketing network of the newspapers and birds that investors care about. Chairman Zhou Xinzhong stated that in building the brand, Announcement has already passed the first stage of “familiarity” through more than 10 years of brand accumulation and investment, and the future is further improved in terms of reputation and customer loyalty.

Chairman Zhou Xinzhong also stated that in the marketing network, “unified image, unified price, unified service, unified management” is the current management model of Baoxi Birds on franchisees. In order to ensure that these points can be truly reflected. The staff of the Annunciation Company will participate in every aspect of the franchise, and they will make their own requirements while helping the other party to improve all aspects. Ensure that consumers can get the same service and experience in any shop in China.

Looking ahead, Zhou Xinzhong, the chairman of the board of directors, is confident and confident that national culture will surely infiltrate into the brand and be internationalized. Creating an international brand with Chinese characteristics is not a narrow nationalism. Our vision must be broadened. Instead of standing in China to see the world, we will stand on the moon and look at the earth.” With the establishment of 21 directly-operated stores after the company has raised funds, the company will annually produce 100,000 sets of middle-to-high-end suit production lines with technical transformation, and an annual output of 600,000. With the construction of four high-end shirt production lines, technological transformation projects and brand design and R&D center technology transformation projects, the company’s brand image and popularity will continue to increase.