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A three-day "wind into the loose coat festival" has come to an end, the first day of the sale will have thousands of coat control come to the conference site, three days for the sale of over 800 coats, the scene can be described as unusually hot. Coats control not only enjoy the value of the classic wool coat, but also felt the "wind into the pine," the study of superb craftsmanship and the pursuit of fashion attitude.
Recently, we interviewed Choulan Mr. Chenjia Qiang, general manager of the electricity business division, to hear the story "Few play-coat Festival" behind.
Reporter: Chen, the original creation of electricity supplier "coat Square" What is the original intention of this brand?
Chen Jiaqiang: This is based on two aspects, one of the Scholastic Group stands in the world of women 's 15 years, its brand adhering to the sunshine, fashion, simple design style, the terminal stores precipitation "warm, warm and stylish" visual tone, leading urban women unique Clothing concept. Shurang Group in the style development, fabric technology, marketing models and so has a very deep attainments, we stand on the shoulders of giants, both unique fashion ideas and the pursuit of excellence clothing, the creation of the Shurangam Group's focus on wool Coat brand - "wind into pine coat Square." In order to allow consumers to enjoy the cost-effective wool coat, the selection of Australian wool, combed blended technology, the magic of the wool into a brand coat, from stitch to the ironing test by Shulang Group personally build, bid farewell to all the middle Links, the coat Square from the workshop directly to the customer.
Second, under the tide of the Internet era, the past single-channel retail model of "product centricity" is being replaced by a "customer-centric" omni-channel experience model with Internet thinking. Marketing goers, online, on the PC side, are available on the mobile end, customers can be around the clock, all channels, personalized, free to buy our coat anytime, anywhere.
Reporter: "Wind into the pine coat Square," the style is how to locate?
Chen Jiaqiang: Coat Square in the design concept and tailoring methods have a new breakthrough, shoulder profile is more stretch, the main emphasis on the waist curve, appeared on the fabric of a number of well-refined women's curves and wonderful qualities make the wonderful parallel, both reveal the delicate Feminism clues, but also in the actual wear on the new attempt, thinking, but also feelings. Coat Square style that is youthful, elegant, profile elastic, can be very tight and can be very relaxed, the ultimate expression of the coexistence of grace and temperature charm to meet the audience of different ages.
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