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[China Gift Network News] The soldiers and horses have not moved, the grain and grass first. After developing a sound operational plan based on strategic deployment, another important preparation is to equip the soldiers with the appropriate weapons. Promotional gifts are as good as promotions for combat activities. If it is street fighting, then the cutting-edge missiles will not be used.
　　
A promotional gift is a bait because it attracts customers; promotional gifts are a weapon because it can urge customers to pay. In choosing a promotional gift, you must pay attention to the following aspects:
　　
The impact of promotional gifts
　　
The concept of the impact of promotional gifts is the most important indicator. Excellent promotional gifts must strongly touch the heart of the target group and stimulate consumers' impulse to buy. In the sales terminal, it plays a role in promoting the transaction.
　　
"Sell mobile phones, send planes, Boeing 777 aircraft waiting for you", "Quality of the champion, the picture of the champion", "Buy Romano tiles, send the Olympic champion picture", "Buy the computer to send health, send the gift in three days Oxygen bar lights"... The success stories like this concept are everywhere, and any promotional gift can only have a surprising effect if it is conceptually preemptive.
　　
Functional relevance of promotional gifts and sales products
　　
Excellent promotional gifts must be associated with the function of the product being promoted, which can enhance consumers' perception of product attributes and characteristics, and can also affect consumers' purchasing decisions to some extent.
　　
For example, when you buy a washing machine, you can send an automatic drying rack, buy a refrigerator to send rice cookers, buy toothpaste to send a toothbrush or a fun toothbrush holder. Just like safflower and green leaves, they complement each other and make people have a strong memory point.
　　
The urgent need for promotional gifts for target consumers
　　
Excellent promotional gifts are not only the products that the target customers have, but also the products that the target customers urgently need. Because of his urgent needs, he is more determined to buy the main products.
　　
The value recognition of promotional gifts in the minds of target groups
　　
The same thing is different in the minds of different consumers. The value of excellent promotional gifts must be recognized by the target consumers. For example, if you buy a liquor worth 1,000 yuan and send a cigarette of the same value of 100 yuan, the effect of sending a single pack of 100 yuan and 10 packs of 100 yuan will be completely different. Imagine how much people who can afford 1,000 yuan/bottle of white wine can be interested in 10 yuan/bag of cigarettes. On the contrary, for low-end consumers, 100 yuan / piece of cigarettes may be more valuable in their minds.
　　
Brand matching of promotional gifts and own products
　　
Excellent brand products must match the brand's promotional gifts, promotional gifts and only their own brand positioning will not give the company brand points.
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Conciseness of the spread of promotional gifts
　　
Excellent promotional gifts must be able to clearly and simply convey information throughout the implementation of the promotional tactics, so that the first-line personnel of the channel sales can easily understand the implementation of the entire promotion tactics, so that consumers can easily understand the promotion to their own value.
　　
If a promotional gift has a target impact on the target customer, the functional relevance of the main product, the value recognition in the customer's mind, the customer's demand for the gift, the promotional gift and the brand matching of the main product. The degree of conciseness of the promotion of promotional gifts is very good, so this promotional gift is definitely a very good promotional gift.
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