Outdoor climbing brand TrekSta (Traida) releases new autumn and winter products

September 13, South Korea's largest outdoor mountaineering brand TrekSta (Tridac) announced in Beijing's autumn and winter new product launch, launched in the Chinese market 7 new outdoor sportswear and shoes, including down jackets and jackets and the company has patents Technical independent hanging technology outsole professional hiking and hiking shoes. The company plans to open 150 direct stores in China in 2008.

TrekSta - From Dream to Myth

Dreams - the world's first brand of outdoor hiking shoes

TrekSta means TrekSta's name comes from the arduous journey, slow-traveling Trek, and the combination of star Star, who led the way through difficult roads.

In 1988, Mr. Dong Qi, the founder of the TrekSta brand, established Chenghu Industrial Co. in Korea. The first customer of Chenghu Industrial was the famous British brand HI-TEC. The successful cooperation with HI-TEC enabled Mr. Quan Dongqi to become mature and professional in the technology, craftsmanship and brand management philosophy of shoemaking. At the same time, K2, a well-known sports brand in the United States, developed patent technology for in-line skating soft boots and began cooperation with R&D for the company. In a very short period of time, K2 has become the industry leader in the world of skate brands.

Busan, South Korea, once produced 70% of the world's footwear. However, a considerable number of shoe-making enterprises have disappeared in the mid-1990s. The main reason is that these companies do not have their own brands and rely only on processing and production, and they cannot maintain long-term vitality. As the founder of South Korea's TrekSta company, the chairman of Quandong Seven deeply felt that the limitations of processing companies and the importance of developing their own brands. Faced with all kinds of pressures and difficulties, he resolutely decided to invest huge sums of money to equip the world's advanced shoemaking equipment. He started TrekSta's hard business trip with professional footwear concepts, exquisite shoemaking techniques, and striving for perfection. .

TrekSta entered the Korean outdoor market with its professional footwear concept and excellent quality, and quickly took the lead in the outdoor footwear market, leaving the other outdoor shoe brands in Korea far behind. Today, Mr. Quan Dongqi took his successful experience and actively participated in and chaired the Korean footwear industry summit.

In January 1994 (Korean) Co., Ltd. Chenghu Industrial Co., Ltd. launched its own brand TrekSta with many years of shoemaking experience and professional shoemaking concepts. In March 1995, TrekSta teamed up with the United States GORE Corporation to develop a new generation of high-quality hiking shoes. In January 1997, TrekSta Inc. was established in Korea. In August 2000, Tianjin Chenghu Industrial Co., Ltd. was established, in which TrekSta outdoor hiking shoes were all sold back to South Korea. On November 26, 2005, Chenghu (Korea) Industrial Co., Ltd. Beijing Sales Trading Co., Ltd. officially opened its doors. The company specializes in TrekSta outdoor sports products and sells K2 company's in-line soft-shoe skates.

Pursuit - Incredibly lightweight

Outdoor hiking shoes can provide better technical support for the climbers. Their function, structure, quality, and craftsmanship directly affect whether the climber can face the harsh natural environment and decide whether the outdoor activity plan can be carried out smoothly. When we walk, the feet are not under average pressure. Spreading the pressure evenly over all parts of the shoe can be called good shoes. TrekSta first started to study the development of scientific shoes according to the Korean feet. At that time, under the condition that there was no scientific foot data system, the company's R&D department began to track and collect accurate data on 20,000 Korean feet. After more than a year of hard work, the Korean foot-type data system was finally established, and the Korean-type shoe last completed. Following this, the company developed footwear that fits the foot of each country in the same way.

In addition to the shoe last, there is an ultra-lightweight hiking shoe item. At the beginning of TrekSta's development, the company's main R&D staff explored the concept of shoemaking on hiking shoes day and night. The leadership of the company takes the lead in climbing and observes the equipment of the climbers. Surprisingly, ordinary climbers do not wear professional hiking shoes, but ordinary sports shoes. “The hard and heavy hiking shoes themselves are a burden. To climb the mountain, you have to climb easily.” This concept of Chairman Quan Dongqi has been through the entire development process of TrekSta. TrekSta began to challenge the ultra-lightweight outdoor hiking shoes. The goal was set as an incredible ultra-lightweight - the world's best: 290 grams.

To reach the goal of 290 grams, all TrekSta employees are using their brains to think hard about where to reduce the weight of the hiking shoes. The person in charge of the R&D department carried the scales almost every day and worked hard day and night to finally find ways to reduce weight. So the most lightweight was born: 290 grams of hiking shoes.

Belief - Ten Years

Since the establishment of the company, TrekSta has been committed to the business philosophy of “Only One Number One”. We firmly believe that we will be able to produce the best shoes in the world.

In the production, in order to achieve perfect shoemaking quality and strict production management, TrekSta company has spent a lot of money to introduce the development of outdoor climbing shoes test equipment, repeated and rigorous stringent quality tests, such as finished shoe bending test, DIN test ( Rubber abrasion test), fabric pressure test, ultraviolet irradiation test, sewing thread water absorption test, shoe material water absorption test, cloth friction test, leather waterproof rate test, leather fading test and low temperature bending test, constant temperature aging test, etc. A Centrifuge that can detect leaks on GORE-TEX fabrics.

In order to better develop the Chinese domestic market, relying solely on advanced and complete shoemaking equipment is not enough to make the first brand of outdoor hiking shoes in South Korea fully meet the preferences of Chinese consumers. TrekSta not only pays attention to the quality of outdoor hiking shoes, but also pays more attention to the development of Chinese shoes and explores the ever-changing consumer trends in China. As a result, TrekSta has significantly shifted South Korea's development and design research group to China, and its development focus has begun to specifically target China.

Because of its excellent quality and excellent after-sales service, TrekSta has become a world-renowned brand. In South Korea, climbers often see a TrekSta service car at the entrance to the mountain, which TrekSta specially prepared for those TrekSta users. When TrekSta hiking shoes were first introduced in South Korea, they have maintained a market share of 45%. At the same time, twice the market share and the market ranked second brand opened a great distance. In 2003, the volume of production climbed to 2.5 million pairs. TrekSta is the pride of Busan and is also the Mecca of the Korean footwear industry.

In the more than ten years since TrekSta was born, he has never given up dream of becoming the first brand of outdoor hiking shoes in the world. TrekSta is not only the star of advocating nature and outdoor enthusiasts, but also the star of Korea's footwear industry that impacts the high quality of the world.

Guidelines - Deducing brand power

In March 2001, TrekSta hired the famous mountaineer Yan Hongji as a business consultant. Yan Hongji is the first Asian man to successfully climb 14 peaks above 8,000 meters above sea level. In May last year, when Yan Hongji climbed to 8,005 meters above sea level in the Himalayas, he had been hiking shoes not branded by other countries in the world for more than a month, but was developed by TrekSta of South Korea. The Himalayas - the best laboratory for verifying the world's highest quality hiking shoes, TrekSta has been certified and also makes TrekSta become the most reliable climbing partner for Yan Hongji.

Mr. Yan Hongji, who is now the technical director of TrekSta, has become the first quality tester of every TrekSta outdoor hiking shoe that is newly developed and will soon be put into production.

Partners - easy and safe

TrekSta has always maintained a friendly attitude and gratitude to customers since entering the market. TrekSta supplies its products with the fastest speed and complete logistics system, quickly handling customer's dissatisfaction opinions, and even taking small details into consideration. This gives TrekSta's service goals.

In order to solve the problem of non-slippery thoroughly, every day at two or three in the morning, Li Shangdao (current president of TrekSta), the then general manager of the production line, went to work at the factory and began thousands of matching experiments on the physical properties of rubber. The problem of slippage was finally solved. This is considered to be the highest technology in more than 20 countries in the world. It is the HYPER-GRIP outsole used by TrekSta outdoor hiking shoes.

Myth - sweeping the market

When TrekSta entered the market early, new products encountered the exclusion of traditional hiking shoes. Facing the crisis of more and more inventories, TrekSta has taken another approach and adopted a marketing approach that directly communicates with consumers face-to-face. On the weekends, the staff were scattered to the entrance to the mountain to advertise and to train the climbers. After a good reputation, TrekSta was finally known and accepted by the public. TrekSta has finally made its own brand and has since changed the sales channels that originally sold heavy and thick hiking shoes. With the rapid increase in sales in the domestic market, TrekSta is like a certificate of best-selling products in the world.

The success of TrekSta is very rare and few shoe companies have succeeded in both OEM and their own brands. Today, TrekSta quickly engulfed 50% of South Korea's hiking shoe market as a whirlwind; successfully opened the Japanese hiking shoe market monopolized by European and American brands, and climbed to second place year by year; ranked first in Australia; meanwhile exported New Zealand, etc. More than 20 countries have been certified by mountaineering enthusiasts around the world.

TrekSta is a miracle created by mythology, and TrekSta is a myth created by all corporate staff.

Integrating with the mountain to climb - Yan Hongji

In harmony with the mountains to produce - TrekSta

The establishment of the Beijing sales company signifies that TrekSta will once again set out to fully expand the outdoor market in China. We will implement TrekSta's service commitment to our outdoor friends in China. Sharing the joy of the outdoors in the mountains with friends is the greatest joy of TrekSta.

We will do our best: Only One Number One