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1) China's gold jewelry market is huge, and gold jewelry dominates.
In 2016, China's jewelry industry terminal market sales reached more than 500 billion yuan, gold, silver, platinum, jade, pearls and other products ranked first in the world, diamond consumption ranked second in the world. The sales of gold jewellery market was 310 billion yuan, accounting for 62% of total sales. At the same time, China's gold consumption ranked first in the world for four consecutive years. In 2016, it was 975.38 tons, down 6.74% year-on-year, of which gold jewelry used 611.17 tons, accounting for 62.66%.
2) Risk aversion supports gold prices and investment needs.
Gold has both commodity, monetary and financial attributes, with credit hedging and anti-inflation characteristics, and its investment needs cannot be underestimated. According to the World Gold Council, in 2016, global gold demand increased by 2% to 4,309 metric tons, and the listed gold ETF had a net inflow of 532 metric tons. The annual holdings reached the second highest in history. It is expected that in 2017, the political and economic uncertainty in Europe will increase, the situation in the Middle East and the Korean Peninsula will be tense, global terrorist attacks will occur frequently, the uncertainty of Trump policy and the risk of the US economic recovery failing to meet expectations will become The main supporting factor of gold price provides a relatively stable external environment for the development of gold jewelry industry companies.
3) Consumption upgrades bring a broad market space for gold jewelry consumption.
The continuous development of the economy and the steady increase in per capita disposable income have brought about an increase in the consumption power and willingness of consumers in China, and the consumption structure has continued to escalate. At the same time, China's per capita consumption of jewelry is low, the rise of female consumption awareness and consumption capacity, high-end consumption has a tendency to migrate to the local, consumers pay more attention to individuality, diversification, service quality and other characteristics to provide a broad market for the gold jewelry industry. space.
4) The supply pattern of the gold and jewelry industry will undergo major changes.
After experiencing the high-speed growth period of 2003-2013, China's gold and jewelry industry has experienced a situation of excessive processing capacity, increased competition, and serious product homogeneity. Combined with the development path of the jewelry industry in developed countries and the changes in the consumption characteristics of China's residents, the future The concentration of gold and jewellery industry is expected to increase rapidly. Industry companies will pay more attention to product design and brand operation, channel competition status of third- and fourth-tier cities, and explore new sales and business models including e-commerce, with high brand awareness and strong financial strength. Leading companies in the industry will dominate the competition.
5) Optimistic about the development prospects of smart jewelry.
As a fusion and innovation of fashion jewellery and wearable devices, smart jewellery can satisfy consumers' pursuit of uniqueness, fashion and freshness when purchasing jewellery, and also provide consumers with high-tech services for smart wearable devices. Different products also have different emotional attributes and additional features. In the context of the rapid growth in sales of wearable devices brought about by consumption upgrades and the Internet of Things, we are optimistic about the development prospects of smart jewellery.
Jiangmen Mingcheng Button Co., Ltd. , https://www.btn-button.com