Me forever: Pursuing the truth

Every woman has a different side, and everyone is trying a different one. They are sometimes handsome, sometimes subtle, and sometimes personal. This is the reason for the creation of "real eternity" meforever. With costumes to present their own personality, independence, handsome, artistic style characteristics.

In March 2012, it was a memorable moment for Xu Haiyan, the founder and chief designer of the “Eternal Eternal” meforever women's wear brand and her brand. For the first time, they bloom at Chic, the largest professional clothing and apparel fair in the country, allowing more people to see and feel the charm and style of this woman. At the same time, share the brand's interpretation of "the pursuit of the true art of my life."

The essence of the costume art is: no matter how the fashion and fashion change, they can't get rid of the designer's pursuit of art and human beauty. "True and eternal" meforever is the result of self-recognition and self-origin, and it is also the affirmation of the self's unique pursuit and true self. Whenever and wherever, with the sincerity, I am I, not repeatable and irreplaceable.

The eternity is the moment to capture the most beautiful moments of all things, and to refine and consolidate the height of this moment into the design work, presenting an eternal and beautiful gesture.

“Eternal MeForever” meforever is to condense the most real self and the most beautiful moments into the brand, artistically branding and giving the brand “MEFOREVER” a unique soul. This pursuit is precisely due to the enthusiasm of the true self. "Truely I am eternal" meforever women's brand has always admired this philosophy of art.

The “Eternal Me” brand of apparel designed by the meforever brand at this apparel and apparel expo is based on “art” and subtly blends the elements of oriental aesthetics with Western fashion and leisure elements through imaginative The design promotes the inner brand culture of “forever and lasting” meforever, renders its brand personality, and interprets the personality, independence, handsomeness and artistic pursuit of true women.

This design concept stems from the experience and sentiment of designers traveling in Europe. Ten years ago, French Fashion Week provided her with an opportunity to understand and absorb international design concepts and trends. Here she met many international brand designers, from where she began to walk in many European countries. The internationalized design concept and rich western culture have had a strong impact with the oriental art culture she has accumulated in her heart for many years, prompting her to integrate the top European fashion elements with the rich classical oriental aesthetics! Based on the belief in the brand's ideals, she led a group of passionate and energetic young designers who integrated their past perceptions of life and art into her works. She believes: “With independent and free personality, we will design unique and attractive works. A tough and persistent personality can truly reflect the eternal concept of real people.”

The accomplishments of the "true and eternal" meforever women's brand, in her eyes, do not only belong to her personally. She is more willing to attribute her to her team and her partners. She feels that she is only their promoter. Behind every perfect garment is a living soul. She is often touched by young people on the team, so she wants to take her business to a bigger international stage and give them the opportunity to move the world with their designs. At the same time, she hopes to provide more young people with a platform for employment and entrepreneurship, and use her experience to guide them to a quicker shortcut to success. She collaborated with many clothing design schools in China to dig out more design talents!

Today's "Eternal Me" meforever women's clothing brand is trying to move toward a wider world. For the first appearance of the CHIC show, Xu Haiyan was very clear. The Chinese women's apparel industry has experienced decades of development and a number of outstanding brands have emerged.

Meforever brand will use this stage to go to the world. She is full of confidence because she understands that as a designer brand, having a living design soul that resonates with consumers is the brand's eternal life. The display of the Beijing International Apparel Expo is the first step for Xu Haiyan to lead the brand to internationalization. In the future, they will also pass the Beijing International Fashion Week, Paris Fashion Week and more in the international arena, so that “true and eternal” meforever will become the art of moving the world!

Today, for the brand founder Xu Haiyan, everything in the past is the most precious asset in life. The whole process for her is a growth and transformation, refining and sublimation. Whether as a designer or an operator, she has reason to be proud of the “real and my timeless” meforever brand, because “true and my timeless” meforever is growing step by step, accepted by more people, and the brand's bright future is clear. specific.


Design Ideas and Trends:

True-me • The eternal meforever women's wear brand has brought people a whole new three series, which covers the multiple areas of women's life - life LOHASTIME, work OFFICETIME and entertainment PARTYTIME.

Advocating close to nature is the consistent pursuit of LOHASTIME women to return to nature. The "Mountains" theme series of life, from the beginning of the outdoor outing to the immersive and even the integration of the forest, from the decoration of the mountains of mist, soil, sunlight, wooden house and other elements to draw inspiration, combined with clothing The appearance of the form, showing a natural, handsome and without losing a sense of the original taste. While free and boldly absorbing natural nutrients, we advocate and advocate for everyone to guard the future of the mountains. The combination of a retro corduroy design with a plaid shirt and a cotton windbreaker presents a natural British touch; overturning the traditional draped design reveals a desire for nature, as if it were a morning mist when entering the forest. .

OFFICETIME's women are more capable and refined, so the theme of the work series begins with “Concise”. The free and easy profile, the faint ink-stained printing, simple color splicing, and smoke-making make the designer more ingenious in detail processing and show the designer's delicate ideas. The sense of the laboratory is evoked by the transparent glassware. The simple and exquisite tailoring is the most important feature of this series.

When night falls, women who know their lives start another different pursuit.

"Dawn" is the feeling of PARTYTIME women eager to relax. The series incorporates the elements of classical and mysterious medieval elements of the early gothic style. Combined with contemporary fashion, passion, and handsome rock elements, the overall image of the series does not lose its handsomeness. Loss of strength. Just as the wave of fashion brought about by the movie "Black Swan" is spreading at an unpredictable rate, this new Gothic style will gradually become popular.

The knit vest designed by Panjin is classical and mysterious; the long vest with a fake shoulder design is handsome and strong, and it has a stylish, low-key and handsome neo-Gothic image.

The greatest feature of this real-world memorable meforever women's clothing brand is that the designer focuses on different fabrics and different cutting methods, and considers the artistic effects produced by the ingenious combination of the colors of the inspiration source, and finally presents the true self in 2012. • Eternal meforever artistic women fall clothing works.