French poetry Philippine let the brand become a belief

Editor's note: More than a decade ago, the opening of the market economy sounded the door to China's commercial industry, and at the same time it also opened the dream journey of the French Poetry and Philippine costume.

Fine management is an important intrinsic factor in the rapid development of the French poetry Philippine civil servants “Below the Sea” More than a decade ago, the opening of the market economy rang the door for Chinese business, and at the same time opened the dream journey of the French poems.

In 1996, Li Xinglong, who had just resigned from his post as a civil servant, went to the sea and went to a brothel to work with a person to open a storeroom to manage finished sweaters. At the time, due to tight supplies, Li Xinglong often rode his motorcycle at night to get goods in order to deliver goods to customers on time. The bitterness, the bitterness and the bitterness are only experienced by the people. However, the difficulties are always temporary, and Li Xinglong sticks to credit and services are in place. The customers are getting more and more, and their careers are on the right track, and they have grown a little bit.

In 1999, when the company's sales increased steadily, Li Xinglong formally registered the "Fashion Philippine" brand and set up a product development center to fully integrate fashion elements, thus ensuring that the company's products always lead the fashion trend.

It was also in this year that Li Xinglong officially became chairman of Jiangsu Fasfi Clothing Co., Ltd.

Due to the importance attached to the brand and the study of popular trends, in 2004, Fasfi was evaluated as a “famous brand in China” by the National Center for Product Quality Assurance; in 2007, Fasfi was recognized as a well-known trademark in China; 2011 In the year, Fasfi was named one of the top 30 enterprises in Jiangsu Province's own brand of apparel (home textiles).

Li Xinglong told reporters that in fact, refined management is an important internal factor for the rapid development of the French poetry.

In 2006, Fasfi Philippine merged ISO9001 & 2000 certification with business management and actively managed fine, detailed, strict and zero defects in all operations. From the beginning of product development and design, based on a high starting point, new requirements, excellence. Each year, the company organizes management teams to expand its studies at renowned universities such as Zhejiang University, and has repeatedly employed marketing management masters to train managers and distributors. We have cultivated and established a stable operating management team, created a "community of interest" in management, and a "standardized scientific body" in management.

At the same time, Fasfi established a set of scientific and rational production and quality management systems, and formed an effective working procedure and management program for each functional position. Clear responsibilities, strict rewards and punishments, and form a formal management order, so as to continue the good management status.

At present, Fasfi has a scientific and perfect process operation. In the hardware, the world’s most advanced knitted garment equipment is greatly increased. In the software, the company implements comprehensive computerized management to ensure the high quality of each link. Effectively improve the quality of various tasks and continuously strive to improve product quality, creating a healthy and stable development mechanism for Fasfi.

The 21st century is the era of winning the terminal. From the perspective of market factors, Fa Shi Fei actively implements the innovation of the marketing network model, continuously strengthens the construction of the marketing network, enhances the control of Fasci-Philippines on the market, and achieves a competitive advantage in the market: First, the market The channel-oriented, from the consumer status, analysis of competitors, customer value-oriented integrated services and support.

On the other hand, it is to establish common goals and values ​​of cooperation with distributors, organize various types of training, learn comprehensive service management capabilities and awareness, ensure that information is accurate and unimpeded, and timely feedback of terminal and product information, achieve distribution among the members Good communication, mutual understanding and mutual trust, sharing of results, forming a common core value, mutual dependence and understanding.

Through the management methods of unified image, price, distribution, advertisement, and model, Fasfi established a marketing network with unified values, standardized operations and good performance.

In the market operations, Fasfi has conducted full market research to ensure correct pre-sale decisions. Determine the establishment and positioning of sales management objectives, strengthen the overall market planning and establish a distinctive brand image from the management objectives that are consistent with the management methods and management methods that are appropriate for the company and the market.

At the same time, in order to ensure the correctness of all operations and management decisions, Faithful has established an adequate information basis for the implementation of effective management and scientific decision-making. The possibility of making mistakes in decision-making is reduced to the lowest possible level, thus providing consumers with the best service.

Now, Fasfi has changed from an obscure brand to a well-known sweater brand with 400 stores across the country. In 2010, the company launched a grand launch of the cashmere high-end brand, Ruizisha.

The 2011 crisis is a crucial year for the development of the crisis. It is the beginning of the development of the apparel industry in the past 10 years. It is also an important moment to get out of the shadow of the financial crisis and respond to the new situation.

This year, Fasfi began an information transformation project and upgraded the company’s inventory management, terminal management and sales systems, which promoted the standardization of daily operations, improved terminal control capabilities, and achieved information sharing. Companies are better adapted to market changes. In addition, the company also formulated new operating models for the functions of each department, and formulated relevant work processes to improve work efficiency and accuracy.

"Now, the global financial crisis has not seen any significant improvement. Many businesses are puzzled and can't find directions. Now, confidence is very important," said Li Xinglong. In this case, the help of the government is limited, and the banks will only add brilliance. It will help the people in the snow and rely on their own transformation and upgrading to break through the development.

Li Xinglong also frankly stated that there are numerous enterprises in the sweater industry, and there is a lot of competition and competition. At the same time, many women's clothing brands have begun to increase knitwear products. The development of sweaters is more difficult than ever before. “In the next ten years, Fasfi will transition to a full-brand brand and become a clothing brand for the four seasons, taking the monopoly chain.”

Since 2011, Fasfi began to promote the brand image upgrade project, vigorously promoted the brand level, and promoted the upgrade of terminals. Fasfi Philippine will focus on accelerating the development of the franchised channels, promoting the upgrading of brand stores, and accelerating the construction of specialty stores.

Li Xinglong told reporters that on March 25, 2012, Fa Shi Fei will organize a press conference with the Jiangsu Garment Association in the Great Hall of the People to release a new brand development strategy.

Li Xinglong stated that the more difficult it is, the greater the opportunity for the company. When others shrink the line of defense, I can expand rapidly to fill the gap left by others. At the same time, the new strategy for corporate development at this time has also given confidence to agents, franchisees, and employees. Confidence in the crisis is more important than anything else.

Because he had worked as an agent and worked as a “worker”, he felt deeply about their living environment. In 2012, Fasfi will implement “BMW-style” services in the promotion of its brand strategy, whether it is for its own agents, employees, or consumers, as long as it meets the requirements of the company’s capabilities. Must be satisfied.

Now, Shi Shifei visits its customers no less than twice a month. It provides its customers with professional sales knowledge through the SMS platform every month and does a good job of customer satisfaction surveys. Understand customer needs, solicit customer opinions, quarterly by the operating department to collect and summarize customer satisfaction surveys, to continuously improve customer requirements and provide the best service.

“Before doing business, we rely on the human brain, relying on people's products and products. Now it is far from enough. Now we need to rely on culture. We rely on corporate culture and brand culture to pool agents, employees and consumers.” Li Xinglong said, the company must continue to act as an agent. Businesses, consumers, employees create value.

"In the future, Fasfi will continue to innovate in various aspects such as scientific and technological progress, design and development, business model, capital operation, and resource integration. In this way, the company's overall development and values ​​will develop in a scientific direction." The future is full of confidence.

Li Xinglong told reporters that in 2012, Fa Shifei will continue to accelerate the structural adjustment of its enterprises and strengthen the building of its core competitiveness. At the same time, we will fully introduce talents and establish a strong management team, update concepts, establish and improve enterprise incentive mechanisms and supervision and control mechanisms to ensure the sustainable operation of enterprises and brands. It will also promote the brand and business operation model, be market-oriented, accelerate the construction of information flow, strengthen the resilience of enterprises in the future competition, optimize the integration of resources, and promote the upgrading of enterprises in an orderly manner.

"Of course, doing a century brand is not a generation can do, it also requires the next generation to continue to inherit and carry forward. Passing the next generation of a brand is even better than giving him one billion, because the brand has a sense of accomplishment." Li Xinglong concluded that He loves the apparel industry deeply and hopes that the next generation will inherit it.