Famous underwear brand elegant girl underwear to enter China

The well-known underwear brand of South Korea's famous lingerie brand will be officially launched on the Mainland China market in recent days. Mr. Yan Yanxiang, the chief representative of Elegant China, introduced that the female lingerie market in China is in great demand and grows at a rate of 20-30 per year. Underwear has become a garment. One of the most promising industries in the industry.

Currently, brands with higher market share in the domestic market, such as Diane and Wacoal, do brand positioning and product design for the adult underwear market. The style focuses on mature femininity, sexy luxury, and is not suitable for the youthful vitality of young girls. The teenage-style underwear brand market is still blank, and its market development space is huge. The development prospects are very promising. For more than ten years, Elegance has collected hundreds of thousands of human body data in South Korea and Southeast Asia. The underwear series developed for the physique of young Asian women is very suitable for the wear of young Chinese women.

Yan Yuxiang stated that due to the low barriers to entry, the large number of brands, and chaotic market competition in the domestic underwear market, the underwear market is developing unhealthily. Most of the people in the industry who have ideas do not have the opportunity to start their own businesses, and some are optimistic about the underwear market. Can not find the opportunity to enter, so elegant will start a small and medium entrepreneurial support plan in August, mainly through a rigorous selection mechanism to select entrepreneurial candidates meet the elegant requirements, and then for the entrepreneur's personal circumstances and market conditions, Cooperate with different content. "For example, under the premise of meeting our conditions, entrepreneurs who lack funds will support your funds; those who lack experience will support your experience; those that lack a market will give you a market."