Eton Jide Debuts British Style at Shanghai International Fashion Week

On the afternoon of April 26th, Shanghai International Children's Fashion Week, one of the three major children's fashion weeks of the world, ended at Shanghai International Fashion Center. As the only Chinese brand to be selected, the Eaton Gide International School uniform brand played a major role in closing the show, leading everyone to taste authentic British elegance. The entire big show lasted 20 minutes, brilliant and climax after another, French fashion television, iQIYI, Youku Tudou and many other media at home and abroad conducted a live broadcast of the show.

Eton Gidder's pure British elegance caused a sensation on the scene

The big show, Eaton Gide, released the 2015 summer and autumn new styles, which are divided into four major series: college style, light Chinese style, new sea style, and New England:

Eton Gidd's "College Standards" series inherits the most classical style of English-style uniforms, and uses calm colors such as dark blue, maroon, dark gray, etc., and emphasizes the fine cutting of shoulder lines and waistlines. In addition to the classic British Plaid, the "College Standards" series are mostly solid colors, and strive to maximize the elegance of the British standard clothing.

Eton Kede's “Light Chinese Style” series was inspired by the improved cheongsam of the Republican period, emphasizing the natural integration of British elegance and the Republican tradition. Teenager's book business anger.

Eton Kede's “New Navigation Style” demonstrates the brave spirit of exploration of the Eton School Principles, emphasizing that young people should sail and sail in anticipation and love. The entire series uses blue and white stripes, blue-grey stripes and other naval elements, lively and free, fresh and natural, especially suitable for spring and summer campus with lush vegetation and bright sunshine.

Eden Gidd's "New England" series has boldly improved the traditional British style clothing: Bringing relatively bright colors such as 靛 靛 , , , , , , , , , , , , , 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时 同时More suitable for young people's holiday wear.

After the big show, Fashion TV of France conducted an exclusive interview with Eaton’s brand representative Wang Fang. When asked how to look at the children's fashion industry and the development trend of China's children's wear in the future, Wang Fang said that China has entered a new round of baby boom, and the children's wear market is on the rise, but the 6-18 year-old youth market is still relatively empty. Eton Kede focuses on the British youth market segment with three business models: Currently, it provides professional school uniform service for nearly 2,000 schools in 29 provinces across the country, and brand experience in cities such as Shanghai, Hangzhou, Nanjing and Wuhan. Center and service center, Tmall flagship store has become the leading brand of Tmall Teen category. When talking about the impact of fashion on children and family life attitude, art aesthetics, etc.: Wang Fang said that the role of costumes is to create beauty and transmit beauty, and Eton Gide wears clothing as the carrier to arouse the child's perception of beauty in the way of infiltration. Consciousness and change temperament light up the soul, and cherish the outstanding values ​​of independence, personality, bravery, fraternity, etc. in the child's heart.