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Vanke Eslite started from a single product men's shirt and achieved sales of 2 billion in 2010, becoming a leader in the apparel B2C industry. However, Xu Xiaohui, the former president of Vancom Eslite, said in an exclusive interview that the apparel B2C market has no chance to start a business with a single product.
According to the understanding of Yibang Power Network, Xu Xiaohui left Vanke Eslite in June 2010. After that, he created the B2C brand's first engraving. When the product was put into production in early April of this year, women's, men's, shoes, groceries and other product lines were basically Get online. For many insiders, this new Internet brand, B2C, will start with a broader product line. Risk and operational difficulties will be significant, and may even affect the brand's natural development.
However, Xu Xiaohui believes that the background of the two industries has largely determined the initial product decision.
“Firstly, the time point for the start-up of the clothing B2C market category has been missed. It is assumed that starting from a single product category, even if it does not take Vanke four years to create a brand or market, it will take at least one year and two years. To expand the category.†Xu Xiaohui believes that whether it is a brand or a channel, the trend is department store, and this leap will take a long time.
“Second, if the team and the funds can manage multiple categories, the market actually hopes to start multi-category at the beginning.†The sales volume of the 10 models and the 1000 models is by no means equal, so everyone will have the same idea when they can manage multiple categories. . "With this resource and ability, there is the consumer demand mentioned in the first point. Why not do it?" Xu Xiaohui said.
It is reported that at the beginning of the founding period, angel funds were entered. Now there are more than 60 employees in the company. Men, women's wear, shoes, and groceries are all arranged.
According to the understanding of Yibang Power Network, Xu Xiaohui left Vanke Eslite in June 2010. After that, he created the B2C brand's first engraving. When the product was put into production in early April of this year, women's, men's, shoes, groceries and other product lines were basically Get online. For many insiders, this new Internet brand, B2C, will start with a broader product line. Risk and operational difficulties will be significant, and may even affect the brand's natural development.
However, Xu Xiaohui believes that the background of the two industries has largely determined the initial product decision.
“Firstly, the time point for the start-up of the clothing B2C market category has been missed. It is assumed that starting from a single product category, even if it does not take Vanke four years to create a brand or market, it will take at least one year and two years. To expand the category.†Xu Xiaohui believes that whether it is a brand or a channel, the trend is department store, and this leap will take a long time.
“Second, if the team and the funds can manage multiple categories, the market actually hopes to start multi-category at the beginning.†The sales volume of the 10 models and the 1000 models is by no means equal, so everyone will have the same idea when they can manage multiple categories. . "With this resource and ability, there is the consumer demand mentioned in the first point. Why not do it?" Xu Xiaohui said.
It is reported that at the beginning of the founding period, angel funds were entered. Now there are more than 60 employees in the company. Men, women's wear, shoes, and groceries are all arranged.
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