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Recently, China Light Industry City Creative Industry Base ushered in the second batch of eight creative enterprises "settled", nearly 10-year fabric pattern design work experience Ma Xiaojun and his team is about to set up an impression Keqiao Creative Building Dièµ› printing design studio. In the words of Ma Xiaojun, Keqiao and Shaoxing County, the fabric design studio is still in the slaughter stage, the fabric design practitioners have not really regard the fabric design as an industry, but still just as a A tool to make a living. A few years ago, in China Textile City, it was still somewhat difficult to realize the phrase of "raising oneself with creativity." Now, the beautiful vision of using "creativity" to feed itself has become a reality in Shaoxing County. At the same time, with the "creative" to promote the progress of the fabric design industry and the improvement of the textile industry, has also been put into action. Fabric design studios blossom everywhere can not escape the plight of the small streets in Keqiao, we can easily find some simple facade fabric design studio, the gate "color separation", "pattern design" and other words are particularly striking. The so-called studio, also a few tables, several computers and several designers. Reporters found that in Keqiao avenues, Jianhu Road, West Lake and other places are all over this studio. Reporter in Jianhu Road, see a few studios, where business is booming, customers keep coming in and out. A studio owner said that spend tens of thousands of dollars to buy several sets of flower design software, and then invite some designers, a design studio will open up. Ma Xiaojun, head of Impression Design Printing Design Studio, also applied the model earlier. However, without too much original things can not escape the status quo. Although these studios are small, they bloom everywhere. How big is the cake? Ma Xiaojun said he did not dare to imagine. According to Ma Xiaojun analysis, in Shaoxing County, their own design and development capabilities do not account for the vast majority of business households and enterprises, the real design and development capabilities of enterprises accounted for only up to 15%. In other words, 85% of businesses need people to help design patterns. How do 85% of enterprises design their own fabrics? Survey shows that some companies purely imitate other people's products, some companies please professional design company design, some companies please fabric design studio design ... ... This year, Shaoxing County, textile and creative industries to speed up the pace of development, take this opportunity, Ma Xiaojun made up his mind : Efforts to transform their own fabric design into a brand, get rid of the "slapstick" status quo. Prior to joining Keqiao Creative Mansion, Ma Xiaojun set up his studio in the ITC. The studio was opened at the end of 2007. Now, about 500 models are developed each year in cooperation with business operators. There is a vicious competition in the fabric design Industry is looking forward to a qualitative leap "Please give me a simple software to change this pattern." In Keqiao fabric design studio, often encounter such customers. In China Textile City, the fabrics imitate the trend of the phenomenon abound. Some business operators see other people's fabric sold very hot, took other people's patterns to the fabric design studio "deep processing": simply change the details of flower patterns, change the color, the so-called new flower style came out. It is this phenomenon that led to the design level of a lot of fabric design studio halt. Due to the lack of originality in many fabric designs, the homogenization of the fabric design industry is highly competitive. In many cases, the client's request of "simple modification" basically can be done in all the studios. From a technical perspective, the design of fabrics has no say in front of customers. "Nowadays, the original design of many fabric design studios will not exceed 30% of the volume of business." Ma Xiaojun said that fabric design without their own unique place, will always be led by Others. Now some well-known design agencies because of the unique design, so "worth a hundred times." However, the present stage of the textile industry in Shaoxing County also restricts the development of the fabric design industry. Only by improving the quality of the fabric design industry, customers who require "simple modification" will change their mindset, and the status quo in the field will be completely changed. Some fabric design studios in Keqiao still have vicious competition. Because of the relatively low operating costs of some studios, they often depress prices as compared with operating studios with higher operating costs, leading to intensified competition in the industry's homogeneity. Today, Ma Xiaojun's chance here. China Textile City creative industry base to encourage the introduction of fabric design studio, and set up a platform for him to come to "sing opera." Creation of a creative industrial base in China Textile City To serve creatively, there is no doubt that the creative industrial base of China Textile City is a gathering place for creative talents. The development of creative industries, on the one hand, has promoted the integration of high technology with culture and arts, and on the other hand, brought a sense of culture and art to Shaoxing County. The atmosphere of supporting the development of creative industries in Shaoxing County has also greatly stimulated the creativity and development potential of creative enterprises. They have successively launched a series of creative products that are influential at home and abroad. Today, in Kechuang Building, Creative Building, apparel home textile market, Shaoxing County named its China Textile City Creative Industry Base in order to gather more than 90,000 square meters of office space for its enterprises Agglomeration area, it has settled in 24 creative enterprises. With creative industrial clusters featuring creative industrial clusters with distinctive characteristics as their main carriers and a number of well-known creative enterprises flourishing as a support, the creative industries in Shaoxing County are leading the innovation and development of the creative industries with a vigorous development momentum. In order to attract more creative enterprises to move in, the creative industries service center of China Textile City made a service card and established various public service platforms to provide "incubators" for the development of settled enterprises. Recently, China Light & Textile City Creative Industry Base introduced the intellectual property protection agency of creative industries, providing intellectual property protection and enterprise operation guidance services to many creative enterprises. At the same time, the base has also established public services such as policy assistance and publicity and promotion for creative enterprises so that creative enterprises can improve work efficiency and reduce operating costs. Good service, so that a lot of business benefits. "Many SMEs have a good idea, but they lack the conditions for policy support, and the creative industry base focuses on providing support in this area." Ma Xiaojun, head of Impression Printing Design Studio, said that China Light Industry City creative industries base to creative enterprises as the main body, through the integration of industry resources, active and effective economic operation, making it not only create a bright spot in creative industries in Shaoxing County, and further expand and develop into a leading role in the domestic fashion design Creative base. Lou Gangqiang, director of Shaoxing County Science and Technology Bureau and director of Creative Industry Service Center of China Textile City, said that in order to promote the construction of an international textile creative center, the creative industries in China Textile City will further increase investment promotion, make deep service articles, Institute of apparel institutions of higher learning, the well-known textile and garment designers, professional textile and garment design company, textile fabrics, such as the introduction of the design studio. By the end of this year, the base will seek to reintroduce more than 10 creative enterprises and institutions.
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