The system of three core elements of network marketing planning wins

[China Glass Network] strategy, creativity, and operation system. This is the three core elements of Cai Gen Tan planning and operating a number of traditional marketing and network marketing projects to do business planning, marketing planning, brand planning, network marketing planning. This is the third element - the system wins.
What is an operational system?
The operating system is simply an execution system that implements the strategy and achieves the goal.
For example, if the two armies engage in war, the strategy is to travel long distances (the history of Wei Qing defeated the Huns, that is the strategy), in order to implement the strategy, to achieve the purpose of defeating the enemy, we must arrange sufficient grain preparation, arms selection of cavalry War horses must be raised first. It is better to have alternate horse racing, weapon selection, march route planning, military doctors, etc.; queues in the march, morale, reasonable distribution of physical strength, etc.; hidden before the war, suddenly Who attacked first, attacked where to attack, attacked generals, and so on. All relevant needs need to be prepared in stages and arranged to the specific implementation details to ensure that the implementation is in place and the opponent is better.
If there is no good operating system, the strategy will not fall, and it will not be implemented. Even if it is barely implemented, it will take the form and go through the game without any effect. Take the thousands of miles in front of the attack, if the logistics officer is lazy, causing the army to go to the middle of the road without food, the horse can not move, the war does not have to fight (hehe, as if Zhuge Liang six out of the mountains and fell, all because of the problem of food and grass defeat). Shopping malls such as the battlefield, Cai Gen Tan often said that the system wins, that is what it means.
How to build a network marketing operation system?
In simple terms, when we complete a job, who needs it, what resources, how to decompose the assigned tasks, what to do at each stage, and how to follow up the supervision, this requires a systematic arrangement. This arrangement is to build an operational system.
For example, the communication promotion strategy of a project is based on search. When the website is planned, what kind of work should be done, how to plan the website structure, how to refine the keywords, how to plan the internal links, how to plan the content, how to optimize the program functions, etc. After the website is built, how to optimize SEO around the operation, how to build external links, how to update the content, how to monitor and analyze the data, how to do the search bidding, etc., all need to be systematically solved and arranged in advance. In fact, after the strategy is put forward, what kind of positions to set up, what kind of talents to recruit, how to manage the assessment, etc. are the basis for the establishment of the operating system.
System matching strategy
It should be noted that the system must be constructed according to the strategy, otherwise it will not match.
To establish a good network marketing operation system, firstly, the project leader is required to have a deep understanding of the project strategy, the details of each module process, the team formation, the job requirements, and the management and control system, and even personally operate it, followed by the team and the process. The integration ability is very strong, otherwise the project can basically declare the project failure. According to Cai Gentan's observations, the errors mainly appear in the job matching, staffing, and job skills that do not meet the strategic needs. For example, if you want to do online retail, you need merchandise sales promotion talents, but you recruit a person who promotes portal platform promotion; obviously do Taobao promotion, but you have done a good job of doing SEO optimization; obviously need to understand the marketing and understanding of the copywriting talents However, I got an editor who only wrote information; obviously, I needed a good editor with a good writing skills, but I found a promotion operator who would only send links and advertise everywhere...
The three core elements of network marketing planning are also the essential skills of an online marketing project manager.
Strategies and ideas are sometimes inseparable. Creativity must be based on strategy, foundation and guidance. Sometimes, strategy requires creativity, and creative strategy. Sometimes the correct strategy is creative, that is, strategic creativity.
The operational system is the platform and foundation for implementing strategies and ideas.

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