![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
Many domestic brands such as touch technology, QQ browser, fancy "good sound" of this platform, the high degree of attention and social hot spots, Prince Dragon is no other matter. In the "good sound" peak of the night before the tender advertising, taking into account all the brands gathered, 15 seconds ad too short, although the exposure is large, but there may be formed audience is not profound, Prince Edward set a strategy, hoping to win 15 seconds +15 seconds = 30 seconds of continuous advertising period. About this 30 second period, Prince Edward Dragon brand there is another consideration, that is, the tender event is expected to lead to the topic of the incident. Because a huge amount of advertising investment in the early stage if there is no event detonated, to attract consumers to expect that such a single ad will not be able to give full play to its value. Prince Edward bidding group's concern is not without reason, the other hand, the United States Super Bowl advertising marketing has been well. In the bidding to achieve 30 seconds period, a huge amount of advertising investment success Prince Edward Dragon "in the history of the most expensive 30 seconds," the king identity, advertising tender itself became a hot event, aroused great concern, so that the community and the industry have one after another. All this motivation stems from Prince Edward dragon need to use "good sound" to spread the brand new ideas and brand positioning change. Opportunities and media exposure are particularly important and prudent under such brand demand, and using event-based ad bidding to create event marketing is the best choice. In the second quarter, the curtain of "China's good voice" has ended, but various voices surrounding the "good voice" continue. "Good Voice of the Year" Li Qi's millions of endorsements, high-priced commercials when broadcasts, and commercial touring news ... all seem to have witnessed the verdict of "China's good voice" and "China's good business." The entertainment industry in China, represented by "Good Sound", has been fully exploited in a heated voice and has enjoyed immense joy and bright future. Among them, the 30-second ad superstar Prince with "good sound" for brand promotion, also gained great popularity and success. Offline: Seeding the seeds of the topic to upgrade the behavior of events Many domestic brands such as touch technology, QQ browser, fancy "good sound" high degree of attention of this platform and social hot spots, Prince Edward is no exception. In the "good sound" peak of the night before the tender advertising, taking into account all the brands gathered, 15 seconds ad too short, although the exposure is large, but there may be formed audience is not profound, Prince Edward set a strategy, hoping to win 15 seconds +15 seconds = 30 seconds of continuous advertising period. About this 30 second period, Prince Edward Dragon brand there is another consideration, that is, the tender event is expected to lead to the topic of the incident. Because a huge amount of advertising investment in the early stage if there is no event detonated, to attract consumers to expect that such a single ad will not be able to give full play to its value. Prince Edward bidding group's concern is not without reason, the other hand, the United States Super Bowl advertising marketing has been well. In the bidding to achieve 30 seconds period, a huge amount of advertising investment success Prince Edward Dragon "in the history of the most expensive 30 seconds," the king identity, advertising tender itself became a hot event, aroused great concern, so that the community and the industry have one after another. All this motivation stems from Prince Edward dragon need to use "good sound" to spread the brand new ideas and brand positioning change. Opportunities and media exposure are particularly important and prudent under such brand demand, and using event-based ad bidding to create event marketing is the best choice. Online: Concept and Interaction Topic Marketing After the successful bidding contest, Prince Long Ming made clear a train of thought. This idea determines the success or failure of the entire event marketing by making use of the speed and interactivity of the Internet. The first is the voice, for the first 30 seconds bidding strategy "the most expensive 30 seconds in the history of advertising" concept planning multi-topic communication, comprehensive coverage of strong media, attracting a large number of people concerned about "the most expensive in the history of 30 seconds." Internet users who have been following a series of news topics that lead to "watching the movie" hold speeches and promote attention to heat waves. Second, interaction. In order to synchronize the entire communication with the "China Good Sound" section, Dr Koizumi focused his interaction on social media. In view of the fact that the program entered the championship of the tutor division, audiences shifted their attitude towards "supporting idols" and Prince Edward drafted "Good Voice Quiz Campaign". Many rounds of tutors' champions won the favor of netizens Comment. However, the first few rounds of guesses are just the fuse for crowd gathering. After the final phase of the quiz upgrade to the peak of the night "quiz", triggering onlookers crowd. At the same time, the occasion of continuous popularity gathered in the final day through the micro-platform launched "Standard King 30 seconds, by my witness" brand linkage activities. Users watching the "good voice" at the peak of the night race process, as long as the captured Prince Edward screen advertising, you can participate in micro-platform activities. Allegedly, that night just ten minutes after the advertisement was broadcast, the activities of Prince Edward's micro-platform received a large number of photos sent by users. O2O dual-purpose mutual prosperity, stimulate marketing deepened this time, Prince Edward Dragon brand with "good sound" to achieve the "double interaction" effect, that is, "the ultimate quiz" focused on the "good sound" column itself, but the impact of activities and the crowd You can immediately see and participate in "Standard King 30 seconds, by my witness" readily shoot activities, both activities are from offline to online, without disturbing each other and promote each other. From the purely column content activity to the brand commercial activity, users are active participants and take the initiative to communicate. Apart from seeing the brand advertisement, they also leave an interactive action. They advocate that the brand new style of "elegant new style" More profound. For Prince Edward Dragon interactive marketing event effect, more marketing experts think this is a classic case of O2O marketing communications. Prince Edward brand around the "good sound" peak night advertising campaign made a series of marketing activities, and the United States Super Bowl advertising businesses coincide, to achieve the programs, businesses, the audience tripartite win-win situation, the marketing campaign itself Full of fun entertainment. In contrast, the program of the U.S. Super Bowl is much more mature than that of "China's good voice." The former retailer's advertising campaign around the program is more elaborate and calm than the latter. I believe in the near future, China's entertainment industry and Chinese enterprises will wipe out more sparks, consumers are also willing to see and participate in a variety of corporate brand marketing activities.
SUZHOU WINTEX TEXTILE CO.,LTD. , https://www.szwintextextile.com