Shandong Jia Ren Yuan May launch "trade show" WeChat interactive activities

In today's era of electronic commerce, great changes have taken place in the social lifestyles. How we attract and lock consumers as closely as we can in the era of development and integration of resources has become an important task for our performance improvement. To this end, April 20, under the leadership of General Manager Chen Qi, Shandong Jiaren Yuan team held a seminar on the theme of "new situation promotion" as the theme, focusing on the terminal promotion and brand promotion forms for discussion. During the seminar, the supervisors, managers and major franchisees of various regions made speeches on the sales, competition and status of e-commerce in Shandong market. How to carry out propaganda and promotion under the new situation has become the focus of discussion at this meeting. Through discussion, Jia Yuan Court Shandong team decided to launch "Jia Yuan Yuan 2014 Summer Buyer Show" in May. Its main purpose is to enhance the sales performance by promoting effective VIP membership while promoting the brand as well as increasing VIP repo rate and loyalty. The main interactive trading channels are WeChat add friends and share friends circle. The "Summer Lady 2014 Summer Buyer Show" will run from May 1 to May 31, with Chen Jianhua, the regional vice president as the overall head. In the process of carrying out the activities, the whole team of gifted people make concerted efforts. We first set the sales target of the event, advertising programs, incentive programs, and then responsibility to people; followed by the development of staff unified advocacy words and activities before the staff to promote the meeting. In the implementation of the activity, the manager adjusts the display every three days according to the stock of the store, and updates the booth every day, putting the effective and best-selling products with large inventory on the display golden area. In addition, for staff to find the gold station area, so that customers can enter the store to hear our brand promotion and promotional content. The manager reports the sales status in two sessions every day to supervise the follow-up activities. Commodity staff to adjust the goods in place before the peak sales, so that customers can try to see the desire to produce and eventually buy. In implementation, we encourage single-sale and encourage WeChat interaction. As of May 27, our top single is a single 8, an increase of 45%. On the day out of a single outstanding employees company will give 100 yuan reward, encourage everyone to refresh records, create success. WeChat interaction between shops and customers also deepened the understanding and trust of VIP customers on the Glamor Garden brand. If sales performance is our eternal pursuit of the goal, customer trust and loyalty is the cornerstone of our achievement. The event received good praise from consumers, which undoubtedly gives us the greatest support and confidence. The future of brand management, we want the new situation in the end promotion, continuous optimization.