Representatives of the top five European brands' small archive trends

KENZO

"Do you know KENZO?" In 1970, the famous Italian publication "L'espresso" had such a statement. In Paris at the time, having a comfortable KENZO sweater was a fashionable thing.

In 1939, KENZO was born in Japan. His greatest contribution and breakthrough in design is to combine hippie and traditional Japanese style to develop comfortable high fashion.

In the early 70s of last century, he opened his first shop JungleGap in Paris. His works are contrasted with bright colors, ubiquitous floral patterns, imaginative collocations, and comfortable and free wearing feelings. The internationalized design ideas of geographical restrictions have opened the eyes of the world and enabled KENZO to grow at an astonishing speed.

Takata Kenzo’s interest in cotton fabrics has led to the popularity of cotton clothing, and he is also known as “the kapok poet.”

Jean-Charlesde Castelbajac

The Jean-Charles de Castelbajac brand, which has been part of the fashion rhythm since 1978, has upheld its own style until today.

In 1973, his first collection of clothing became the “revolutionary” series of the exhibition. Women's Daily Magazine made such a title: "Jean-Charles de Castelbajac, Courrèges in the 1970s (Celebrities in fashion, introducing miniskirts to high fashion!)

The press conference of Jean-Charles de Castelbajac has always been attracting attention, such as the “Worm State of the Winter” series in 1999 and “The Electric Legend of Winter” in the Winter 2002 series....

ThierryMugler

Watching Thierry Mugler's fashion show is like watching a Hollywood stage show full of dramatic tensions, exquisite exaggerated accessories, and well-designed styling, straight to call people hooked.

In 1968, 20-year-old Thierry Mugler came to Paris and began work on fashion design. Initially, he served as design assistant for GuduleBoutique. Later, he went to London to design clothing for Andre Peters. Later, he became a freelance designer and walked in popular clothing stores in Milan and Paris. Until 1974, he had his own clothing brand.

Thierry Mugler acknowledged that many of his costume design elements were inspired by theatrical characters. He first captured the figure of the character, and then added interesting, sexy and sensual design to become Thierry Mugler's unique theatrical costume style.

Chloé

Half a century ago, a good 19-year-old girl came from Egypt to Paris, France. At that time, the clothes worn by rich people in Paris, noble and dull, made her very disliked. So, the girl started her own work and designed some dresses with bohemian style. She took it to the art salon and displayed it. She was amazed nowadays and spread in Paris fashion.

The distinguished girl from Parisians is Gaby Aghion.

After being inspired by Gaby Aghion, she started designing clothes with her partner, Lenoir, and used her favorite Chloé as a clothing brand.

For a time, Chloé's bold style strongly impacted the fashion industry in Paris and became a trend indicator for young women.

In September 2005, Chloé opened its first store in China at the Beijing International Trade Center. A month later, its second store opened in Shanghai Citic Plaza.

LANCEL

LANCEL is a pure old bag from Paris.

Interestingly, LANCEL, known today as leather, does not start with bags, but begins with the sale of cigarette accessories. Brand founder Alphonse Lancel and his wife Angela opened a cigarette accessories shop in Paris in 1876, mainly male guests. In 1883, it opened its first women's clothing specialty shop, expanding customers from male to female. When the family business reached the second generation successor Albert Lancel, LANCEL began to produce handbags and other leather goods, evolved from the sale of cigarette accessories brand handbags, the family handicrafts into a high-level brand companies.

At present, LANCEL has had numerous loyal customers around the world because of its outstanding quality and functionality, and it is also being collected by the world-famous luxury goods group Richmont Group. Chinese movie star Gong Li and Hollywood superstars HOLLYHUNTER and other celebrities are loyal customers of LANCEL.