Potters appreciate the value of purple sand

As the value of the teapot continues to rise, its weight in the minds of collectors is also increasing. As a result of this, people’s attention to the teapot has reached an unprecedented height. However, what is embarrassing is that many people who are interested in purple sand are more concerned with “how much economic return it can bring”. According to industry sources, a teapot has unique value because of its humanistic spirit and cultural connotation. It is precisely because of this that it has a higher space for development. However, if you only pay attention to the "value-added or not" of the teapot, you will find it hard to bear the conclusion.

From the “Supply Spring” pot to the contemporary pot art, thousands of years of development, inheritance and innovation, the Zisha pot carries much more than “value-added”. Its rich historical and humanistic connotation deserves more public perception and digging. .

Love Zisha easy to understand Zisha difficult store Ye Lian boss is located in Maliandao tea street, is currently planning another plate shop, one of the existing operating items of tea peeled from the shop, to free up more space to take care of teapot business . In his plan, the future Zishahu Specialty Store will not only manage various types of teapots from Yixing, but also open up the area of ​​teapot teapots and introduce the knowledge of purple sand to the shopkeepers. The reason why this is so is the popularity of the teapot market. Ye Bo told reporters that before doing their own tea business, Zisha only took it with them, but since last year, more and more people are concerned and have to make this adjustment. However, at the same time, he also stated that setting up a tea area and introducing relevant knowledge is only to make the business more three-dimensional. “More pot pots still pay more attention to whether their pots can appreciate”.

A Zisha dealer at Beijing International Tea City confirmed Ye Bo’s words. “Now many customers know that the teapot is expensive, so when it comes to picking pots, mud and styling are the second most important. The kettle rises quickly." The business owner said with a smile: “The appreciation of the teapot is related to its own artistic and cultural values. Many people even ask whether the one-for-two hundred-dollar, mass-produced pots have room for appreciation and how much they can rise. The knowledge of the teapot is not even a basic level."

For this expression of the manager, a senior pot-mate who did not want to be named has his own opinion. He believes that consumers have a lot of awareness of the teapot. When the person with a strong interest in Zisha came to the market, the first message he accepted was the “revaluation” concept instilled by the manager. How could he blame him for not paying attention to cultural values? Conversely, the people who are now engaged in the operation of purple sand, and even some of the zisha makers, do not think that they should instill more cultural ideas into consumers, making it difficult for many people who want to learn about zisha to find a way to learn.

A craftsman in Dingshu Town, Yixing City, told reporters that sometimes he would be invited to participate in some teapot exhibitions. When communicating with guests who come to visit, he can always hear some feedback. Many guests admit their own to the purple sand. The pot does not understand, even use "is a very expensive teapot" to describe the teapot. At this time, he wondered whether there should be more ways and means to disseminate the purple sand culture to more people. Only if people really understand the teapot can they be interested in it for a long time. Otherwise, if you simply focus on “appreciation”, there are too many artworks that can replace the teapot.

The practice of disseminating culture in practice In fact, the cultural exchange activities related to the purple sand have always been carried out in official or private forms. Many responsible practitioners in Yixing carry out the dissemination of the purple sand culture in this way. Wang Yuxian, a master of Chinese arts and crafts, has always tried to publicize the purple sand culture in public places such as exhibitions, academic seminars, auctions, and even press conferences. He called on the community to pay more attention to the sustainable development of the Zisha industry. At the same time, she also attaches great importance to opportunities for foreign exchanges. Over the years, her many works have participated in exhibitions in more than 20 countries and regions including Japan, the United States, Germany, Singapore, Canada, Australia, and Portugal. Take this opportunity to perform art performances and try to spread the purple sand culture.

For the dissemination of the purple sand culture, Fan Weiqun, founder of Fanjia Huzhuang, a state-level senior craftsman, believes that engaging in the industry itself is a contribution to the dissemination of the purple sand culture. From conception to shaping, a work reflects the author's thoughts and also reflects the inheritance of traditional craftsmanship. When these works reach the potters through circulation, it is already a transmission of cultural information. Fan Weiqun believes that perhaps for the purple sand culture, what is lacking is not the transmission, but guidance, telling everyone a way to let everyone understand. Fan Weiqun himself regards Fanjiahuzhuang as a platform for cultural propaganda. Different nationalities, different fields, and different groups of people have visited the teapot making techniques and processes here. They have learned about the history of the teapot and have a preliminary understanding of the teapot. He himself also frequently participated in cultural exchange activities and successively went to Hong Kong, Macao and major cities in the Mainland to display and promote Zisha pot art. In 2004 and 2005, the two went to Korea to hold the Zishahu Art Exhibition, the Zishahu Art Demonstration Conference and the Zishahu Art Hobbies Exchange Promotion Conference, which was warmly welcomed and loved by Korean potters.

At the same time, industry associations have also made many efforts in cultural exchanges. According to Shi Junyu, president of the Yixing Ceramics Industry Association, since the establishment of the Ceramic Industry Association in 2002, it has promoted the dissemination of the purple sand culture through various exhibitions, such as "The Taodu Feng Yixing Ceramic Art Exhibition", "Zisha Art Festival", " The "Zisha Cultural Festival" and other events are all well-known brand events. They also organized groups to visit the United States to participate in the annual ceramic education conference, hold the "China Ceramic Capital (Yixing) International Ceramic Art Conference and Ceramic Art Exhibition", and sign cultural relations with South Korean parties. Exchange and Cooperation Agreements... A series of foreign cultural exchange activities have played a significant role in enhancing the international influence of Yixing Ceramics, including Zisha. In terms of academic discussions, the industry associations established positions such as "Tao Du Communications", "Yixing Zisha" and "Jiangsu Pottery" to facilitate academic exchanges. In addition, the Yixing Ceramic Industry Association also published professional books and held handicraft competitions ... through various means to promote the full-scale promotion of the purple sand culture, and achieved certain results.

Participating in cultural music in which Zisha culture has a long history. For thousands of years, it has been integrated with the tea culture and has been closely linked with people's lives. The humanistic spirit in various periods in history has also been reflected. The literary ancestors of ancient dynasties have historical records on the purple sand: "The early life of small stone cold spring, purple spring new pan-spring," "Snow storage double sand poppy, poetry without jade poetry" reflects the purple sand in the literati life The status also forms a unique purple sand culture.

Xu Xiujin, a master of Chinese arts and crafts, believes that the true purple sand pottery is spiritual and temperamental. Zisha integrates with Chinese tea culture, and at the same time, it permeates Chinese characters, calligraphy and painting art. It is also the carrier of humanistic spirits such as Confucianism, Taoism and Buddhism. , And rooted in the folk purple handmade craftsmanship fresh and simple character, is derived from the life of a strong pursuit of a better life, which constitutes a consistent purple sand pottery soul purple culture.

But how does the purple sand culture make more people feel and realize? Perhaps "participation is the best way to spread." Lu Ziyu, a lecturer at Beijing Second Foreign Language Institute, is very passionate about tea and purple sand. As a Canadian “teaman,” he is interested in compiling a book on Chinese tea culture, recording his feelings and understanding of pottery tea, and bringing traditional Chinese culture Spread to the world. Luzi Yu’s love for tea stems from an accidental “tea participation”. It is precisely because he truly appreciates the fun of it that he is out of control and eventually seeks “root” to come to China.

A purple sand enthusiast also believes that there are many kinds of purple sand exhibitions, and many are also very sincere, such as live demonstrations, knowledge lectures, etc. However, if more people can truly participate in a tea tasting event, A cultural tour of tea and purple sand may be more persuasive than a condescending lecture.

Zhao Weimin, director of the Center for Cultural Studies and Development of Peking University, said that the soaring price of teapots actually reflects people’s recognition of their cultural and artistic values. Culture is not abstract, but concrete. The best way to spread it is to be able to relate closely to the masses. Nowadays, some forms of cultural communication are often expressed in wishful thinking. Therefore, it is inevitable that there will be a sense of distance between the audience and the audience. From the perspective of the spread of Western culture, there are many people who understand the Western products. Therefore, the dissemination of the purple sand culture should be changed in another way, trying to integrate into the mass life. The person who buys the pot establishes the concept of “buying a pot for drinking tea”. The dissemination of the purple sand culture can make more sense.